Eric Tang
Analyst · D.A. Davidson
I would like to add some new information to explain to the investor about our 2024 business. What Gilbert is saying is absolutely very accurate because we have -- we are doing maybe a lot of business with them before for The North Face. We have already told that in 2024, they are also -- the trend is also they are reducing some of The North Face business to all apparel because of the spending pattern of the people in the United States.
So I asked here, do we still need to keep the same capacity like before? He said certainly. Jerash is very good factory. I don't like to lose Jerash capacity for -- it is for the future. So do you think that although North Face business is reduced, I'm going to give you, as Gilbert mentioned, more Timberland business. In 2023 fiscal year, all year because it's the first year we are doing Timberland, we have around 600,000 pieces over the year. But the confirmed order and projection, Timberland already gave Jerash for 2024 is over 1.3 million, which is 2 to 3x more than before.
And at the same time, okay, one of the reputable brand in Germany, okay, which Gilbert just mentioned the same, also has tripled the business for high-end jackets, okay, and in fact, jackets with Jerash. And the business volume, okay, from 2023, which is 2.5 million, maybe go up to 7 million to 8 million. And also a very important thing is to Busana Group. And I'm here in Indonesia because Busana Group is one of the biggest apparel in Indonesia. They have a very, very strong marketing team. They are doing a brands all over the world for more than 50. So we have signed a joint venture agreement. The purpose is at least 50% of the customer, okay, once Busana, we moved the business to Jordan, which is the duty-free country and to save the duty. Before all the production is in China, also in Indonesia. So we got the opportunity, which Busana is doing a marketing for Jerash joint venture to do more business in fiscal 2024.
In the past weeks, I have visited more than 10 factories also and hold meeting with the brands they are coming from U.S. I am very confident that we will have good business with Busana. Currently, there are more than 11 brands who are very interested to give business to Jerash. Joint venture with Busana is a matter of time. And already within this 11 customer, we have already doing costing exercise for them for over 120 style. And from this 120 style, there are 3 buyers, a couple of days before are already bargained [ without ] the final price and expected order maybe, like Gilbert mentioned, I don't know whether it will happen in the second quarter, but I'm confident that first quarter, definitely, it will happen.
So Busana also thinking of high business volume in Jordan together with the joint venture in Jerash. So for me, okay, I'm confident for Jerash for 2024.