Marianne Lake
Analyst · Wells Fargo
Yes, so I think we sort of talked about the fact that -- I did think those customers are more loyal that they spend more and they bring up more deposits in investment. So, we gave you the stat -- that I think at Investor Day, we see more Card spend both debit and credit, but we also see higher deposits and investment, so digitally active customers. So, overall, it's really good for our franchise to have these customers engaged and we hope they also use our branches by the way. With respect to deposit status, we talked before about the two theses. The first which is the one that we generally subscribe to is that a combination of the ability to use technology, the transparency, and expectation of higher rates as well as potentially overtime, the value of retail deposits the liquidity that we would expect higher reprice. And we haven't changed our expectation on that, but we haven't seen it yet either. So, we're going to have to watch that maybe play out. There is the other side of that argument that other people -- many people subscribe to which is the customer experience, investments, the convenience, the brand, the marketing, the digital features, the products and services, the reward, all become increasingly important and customers are less price-sensitive. So, I guess we'll all know it when it finally unfolds. As you know we could have taken a little bit more of a conservative view but where we are right now in the normalization cycle specifically, sort of retail, checking, and savings, as you know we haven't yet seen that unfold. We have seen migration in Asset, Wealth Management balances and that to be expected to be a leading indicator. So, this will unfold over the course of the next year or so.