Helen Johnson-Leipold
Analyst · Imperial Capital
Good morning. Thank you for joining us. I'll begin with an overview on the quarter and year-to-date results and share perspective on the performance and outlook for our businesses. Dave will review key financials and then we'll take your questions.
During the first 6 months of the year, we are in preseason ramp-up and sell-in period for the primary retail selling season for our warm weather outdoor recreational products. We had a great first quarter with sales up 24% versus the prior year. That positive momentum continued through the second quarter with net sales ending about 11% ahead of last year's second quarter. So during the first half of the year, net sales are up 16% or nearly $40 million.
Growing profits faster than sales is our main goal, and we're delivering on that. Profit -- operating profit for the quarter advanced 27% to $26 million, bringing year-to-date profit to $33 million or 58% above last year at this time.
Net income during the quarter increased 55% to $21.6 million or $2.15 per diluted share and was up 21% to $21.9 million or $2.18 per diluted share year-to-date. Dave will discuss how earnings were affected by the new U.S. tax legislation in his remarks.
Outstanding new product performance is propelling the growth as we continue to benefit from a dedicated focus on consumer-driven innovation. Deeper, richer consumer understanding helps us uncover the insights that drive innovation, inspire new products and technologies and bring clarity and focus to the biggest opportunity. The unprecedented growth in fishing over the last 2 years demonstrate how important consumer intimacy is to our brands' ongoing success.
Minn Kota and Humminbird are powerhouse brands and the technology leaders in their fishing category. And consumer insights have enabled us during this 2-year period to expand both the brand technology leadership position and leverage the unique combination of their groundbreaking technology portfolio to deliver record growth.
For example, in Minn Kota, we came out with the Ulterra, the first auto stow and deploy motor; and Ultrex, the first electric steer motor for foot pedal control enthusiast with GPS and wireless capability. At the same time, we completed a major technical restate across our entire electric motor line.
In Humminbird, we introduced our patented Side Imaging sonar to a whole new angling audience through our small and midsized screen Helix series of fishfinders, which was followed by our new ultra-big screen SOLIX series of fishfinders. And our new state-of-the-art MEGA sonar technology, providing a virtually picture-perfect underwater view. And the legacy innovation like i-Pilot and i-Pilot Link technologies as well as the Talon shallow water anchor continue to outpace expectations.
This year, preseason sell-in across our fishing channels has been exceptionally strong. In the third quarter, we'll see how closely consumer demand matches customer expectations. Long term, smart, strategic investment to sustain our technology and market leadership in fishing is a top priority.
In diving, our most global business, key dive markets have gained strength and grown this year. New core life-support products from SCUBAPRO such as Hydros Pro buoyancy compensator and G2 dive watch computer with wireless transmission and heart rate monitor are doing well, helping to sustain SCUBAPRO's position as the most trusted dive equipment brand in the world. On a year-to-date basis, sales are about 12% ahead of last year and are up 6% excluding currency exchange. We're determined to sustain this positive momentum going forward while also working to optimize efficiency to protect profitability.
On the flip side, market challenges have restrained new product momentum in our other 2 businesses. Both watercraft recreation and camp/hike markets are dealing with the lingering effects of major sporting goods retailer bankruptcies and consolidations over the last 18 months. These markets have been hit hard, both reporting overall declines year-over-year, particularly in bricks-and-mortar retail channel, where historically our brands have been strongest. At the same time, the online channel has continued to grow in reach and importance to a wider outdoor rec consumer audience.
We have good innovation in these businesses. For example, the Old Town Predator series of fishing boats, the brand-new Ocean Malibu Pedal paddleboat for fun and fitness in the water as well as a full line of matching accessories to complement these brands. Over in camping, Jetboil remains the market leader with its full line of personal cooking systems. And we're working hard to reposition Eureka! for an emerging younger camper -- camping audience with new consumer needs and expectations.
Our goal going forward is to align channel strategies with our consumer shopping and purchasing behavior. The disruption in distribution channel experienced in these markets underscores the critical importance and the urgency of our company-wide digital transformation.
The digital ecosystem is a superhighway of information and data of commerce and communication. It is a powerful marketing platform and rapidly growing outdoor recreational channel. The evolution of the digital marketplace presents one of the biggest growth opportunities in our market. We are transforming our digital footprint to maximize our success in this marketplace. In doing so, we are leveraging our unique understanding of outdoor consumers to forge more relevant, more intimate relationships and greater loyalty and trust in our brand.
We are recreating our digital and social media presence to reflect the face and voice of our consumer with state-of-the-art capabilities that make shopping and purchasing faster and easier. All of our new brand sites are now e-commerce-ready and mobile compatible. We're also redesigning online advertising and promotional programs in the same way, ensuring our marketing reaches the right consumer at the right time, in the right place, in the right way. The digital foundation we are building today will provide us the capability and capacity to adapt to changing consumer expectations for great online experience.
We have great brands, great innovation and are working hard to transform our businesses for greater success in the evolving marketplace of the future. At this time, excitement for our 2018 product lineup remains strong, giving us a great start to the year and positioning our brands for continued success. Ongoing investment against our 3 key strategic plan priorities -- richer consumer insights, enhanced innovation processes and digital sophistication -- are essential to ensure further progress to our goal of delivering accelerated sustained profitable growth.
Now I'll turn the call over to Dave for an overview of the key financials.