Helen Johnson-Leipold
Analyst · Morgan. Your line is open
Good morning everyone, thank you for joining us. I’ll start off with comments on the quarter and full year results along with highlights from each of our businesses and then review strategic priorities for the future, and Dave will discuss the financials and then we’ll take your questions. Historically Johnson Outdoors’ fourth quarter sales and earnings are the lowest of the year, reflecting industry-wide slowdown, post warm weather outdoor rec season. In the fourth quarter, total sales increased about 1%, profits rose significantly, and earnings of $0.12 per share compared favorably to last year’s fourth quarter loss of $0.08 a share. Strong market momentum for new products, particularly in our fishing and camping and hiking brands grew throughout the season and carried over into the fourth quarter. Profits benefited from higher volume and our success in stabilizing and strengthening operations. Year-to-date performance continues along the same positive trajectory, demonstrating continued progress in our efforts to deliver sustained long-term profitable growth. Total sales for the year were up 1% to $430.5 million and operating profit rose 7% to $18 million overcoming the effects of foreign currency which weighted down sales and reduced operating profit by over $2 million. For the year, net earnings grew 16% to $10.6 million or $1.06 per share. Innovation is our lifeblood and new products like the Minn Kota Ulterra, Humminbird Helix, Old Town Predator Minn Kota and the expanded line of Jetboil personal cooking systems generated strong consumer demand, resulting in share growth as well as improved margin. Marine Electronics had another terrific year. Minn Kota posted record results driven by new Minn Kota Ulterra fishing motor and Talon 12-foot shallow water anchor. Ulterra’s many advancements appeal to broader consumer base than ever; its automatic stow and deploy feature was particularly welcomed by aging anglers with higher discretionary spending capacity. The innovative Talon series of anchors have doubled in sales in just two years and invigorated growth in the category overall. Humminbird took the market by storm this year with the award winning Helix series of fish finders, bringing our patented side scan sonar technology to small screen for the first time and expanding our consumer base. Side scan sonar is the gold standard in fish finders, a kind of innovation that enables us to strengthen and grow brand equity and importantly, compete and win on price value. The patented FluxRing technology from Jetboil is another winner. We saw great potential for growth with this technology when we acquired Jetboil, three years ago. Since then, we’ve used it to expand Jetboil’s offering to appeal to a larger outdoor consumer base. Before Jetboil was used primarily to boil water. Today campers and hikers are also using it to cook an entire meal. Jetboil’s signature compact lightweight push button ignition and heat capture design provide a welcome alternative for a foodie in the great outdoors. We are very excited about the demand for the innovative award winning Jetboil Joule and MiniMo and especially the new line of Genesis stove. We believe Jetboil is well-positioned for further expansion and growth. We feel the same way about our Watercraft brands, particularly Old Town where innovation has reignited growth in the brand, notably the Old Town Predator series which well positions us to grow share and sales in the fast growing fishing kayak segment. Our latest model, the Predator XL powered by Minn Kota, leverages our unmatched knowledge, expertise and legacy in fishing and the world’s number one electric trolling motor brand to deliver against unmet consumer needs. Designed by anglers, for anglers, the Old Town Minn Kota Predator took Best in Show honors when it was first unveiled at the 2014 ICAST show, the world’s largest fishing show, and shipment started in June and response has been very favorable. Also new to the market this year was the Old Town NEXT, which supports an innovated crossover design that combines a stability and storage capacity of a canoe with the easy paddling stylish low profile of a kayak. The NEXT is another great addition to the Old Town portfolio. It was specifically created to bring innovation to our base paddling business and to appeal to young consumers, a critical consumer segment for the future. Diving had a very challenging year, largely due to external conditions, most recently heightened geopolitical tensions which have restricted travel to the Red Sea one of the most popular dive destinations for Northern and Central European divers. No one knows how long this will last. What we do know is that dive enthusiasts in these countries will find alternative dive destinations. We believe SCUBAPRO with its rich technical heritage is positioned well to grow to share gain in core life-support product categories. At the same time, we’re working to invigorate innovation in underwater electronics and computer, a key segment for this business. In October, we acquired SEABEAR Dive Technology, specialist in development of underwater instrumentation through the unique application of new and emerging technologies. SEABEAR ‘s technical expertise together with our deep knowledge of dive consumers and iconic SCUBAPRO brand is a great combination. We’re counting on steady progress over time. Diving has proven to be a resilient market for three key reasons. First, divers are avid about the sport; once in, they’re hooked. Second, they have higher incomes and greater spending power. And third, divers look for and are early adopters of the latest and greatest equipment of gear. SCUBAPRO is world’s number one dive equipment brand, and enhancing innovation will drive future growth. Overall, we feel good about how each of our businesses are positioned for the future. And we’re looking at the future in a whole new way, specifically through the eyes of our consumers, what they want; what they need and what they expect in order to have the best experience in the great outdoors. This requires a comprehensive consumer research effort to bring a deeper, richer understanding of our consumers which is already underway, utilizing array of sources and sophisticated techniques. Consumers evolve and so must our understanding, demanding ongoing diligence and analysis to ensure we keep our on the pulse of the outdoor consumer. By doing so, we will continually be able to uncover the ah ha consumer insights that will enable us to focus innovation at the biggest and best opportunities and align go-to market strategy, plans and more for consistent long-term marketplace success. Looking at our brands with a consumer perspective also significantly changes our marketplace potential. Consumers view our brands through the lens of the outdoor recreational activities in which our products are used. They see us as the experts that we are in fishing, camping, hiking, diving, and water recreation. So, within our newly heightened consumer context, we see potential beyond the limits of narrowly defined product categories and markets. As a result, we are identifying additional growth platforms across these significant recreational activities where our strong brand equities can be further leveraged to provide us a clear and distinct competitive advantage, like we’ve done successfully with the Minn Kota brand in moving beyond fishing motors into shallow water anchors and adjacent fishing categories. This will expand the market footprint and innovation horizon in each of our businesses, creating power brands with greater potential for the long-term growth, able to deliver a better balance and profitability across our portfolio. We’re also revamping our innovation process and setting the bar higher, working towards even bigger, more successful new products with even greater staying power, based on the deeper, richer understanding of our consumers. We started filling the innovation funnel in every business with ideas targeting high growth potential consumer segments and based on insights we’ve uncovered. This begins an ongoing iterative feedback loop with consumers from concept to commercialization and beyond to make sure our consumer insights are spot on and that we’re on track moving forward against the right ideas with the best potential to deliver long-term marketplace success. Enhanced consumer intimacy is also behind a new more sophisticated approach to our digital presence to ensure our online look, feel, content and utilization is in line with consumers’ use, needs and expectation. We’re working with experts now to finalize these strategies and plans, involving everything from our company and our brand website to social media platform and interactive marketing applications and more. This is a major undertaking that will take time and require resources. Importantly, we’re minimizing upfront costs by developing a companywide plan, a phased in rollout will spread further spending out over time. Our strategic plan lays the foundation for consistent and accelerated sustainable growth and profitability in building capability and capacity to drive progress against our three strategic priorities: Enhance consumer intimacy; greater innovation success; and digital sophistication. Investments in these strategic areas will translate into even stronger brand equities and help ensure better future for Johnson Outdoors. In the end, Johnson Outdoors will be a wholly consumer centric enterprise, fully committed to providing the best overall outdoor experience for people every step along the way from planning their outdoor adventure to shopping and buying equipment to just having fun fishing, camping, diving and recreating on the water. We hope to share our excitement for the future. Now, I will turn the call over to Dave.