Francis Dufay
Analyst · RBC Capital Markets
Good morning, everyone, and thank you for joining Jumia's first quarter 2025 earnings call. We enter 2025 with a clear mandate, reduce losses, drive efficiency, and deliver measurable financial improvements. And we have started executing decisively. While we have materially reduced our losses in recent years, we know our profitability is not yet where it needs to be. The gap is clear and closing it is our top priority. Accelerating usage trends during the quarter, combined with the return to positive end-user GMV growth in March, are a strong signal of renewed momentum. However, overall GMV and revenue remain pressured by one, currency headwinds, which continue to affect profitability, and two, by a sharp decrease of corporate sales in Egypt, which generated significant volumes in Q4'23 and Q1'24. That's why we're laser-focused on margin expansion and financial discipline. We are executing against our plan to slash cash burn and structurally improve margins. Usage growth is important, but in Q1 our focus was clear, take costs out of the system. We have launched targeted, company-wide initiatives across logistics, fulfillment, technology, and G&A expense. That impact will scale through the rest of the year. As a result, we are raising our full year 2025 guidance and now expect a loss before income tax of $50 million to $55 million, an improvement from our prior range of $65 million to $70 million. For 2026, we forecast a loss before income tax of $25 million to $30 million, and we believe to be on track to reach profitability on a loss before income tax basis in the fourth quarter, with full year profitability targeted for 2027. Reflecting Q1 results and solid early Q2 momentum, we are also increasing our physical goods orders growth guidance to 20% to 25%, up from 15% to 20%. Before discussing the quarter's financial results, let me now provide additional context around the proactive steps we are taking to reduce the cost base. Although, we have made significant strides towards becoming a leaner and more efficient organization, considerable work remains to achieve our goal of becoming a sustainable, cash flow positive organization. To accelerate our progress, we are cutting costs across the business, with execution already underway in logistics, fulfillment, staffing, and tech. Changes are already visible in our numbers. In fulfillment, we are executing a detailed action plan focused on reducing physical goods costs per order. In Q1, we successfully renegotiated nearly all of our third-party logistics contracts, unlocking improved unit economics, especially in markets where volume scale is strong. We also reduced staffing levels in our warehouses and achieved meaningful profitability gains. We are also consistently optimizing line haul routing and reducing the number of trucks moves. These actions have already delivered a meaningful reduction in fulfillment expense per order, excluding JumiaPay app orders, to $2.1 in Q1'25, a 14% reduction year-over-year. We expect further progress as this initiative scales through the remainder of the year. On staffing, we are managing attrition and reallocating resources to high-priority areas. We have implemented a highly restrictive hiring policy that will remain in effect through 2025. And since the beginning of the year through the end of April, we have already reduced our total headcount by about 3%, demonstrating our commitment to cost control and organizational efficiency. In technology, we are cutting costs where it matters without touching growth enablers. We have renegotiated or terminated several key software and hosting contracts, targeting meaningful cost savings starting in the second half of 2025. Based on existing timelines, we expect license-related costs in Q1'26 to be significantly lower than in Q1'25. These savings are already secured, reinforcing the concrete and measurable nature of our cost plan. For example, in technology, and more specifically regarding hosting costs, we have a yearly contractual commitment of $13.7 million in 2024, whereas our current 12-month commitment is now reduced to only $10 million, without limiting our growth potential. On G&A, we conducted a comprehensive line-by-line review of our expenses earlier this year. We expect that this review will progressively yield tangible savings across several expense categories. On the gross profit front, we have very moderately increased marketplace take rates across most markets, leveraging our growing scale to enhance profitability, without materially impacting our price positioning. Let me be clear. We firmly believe that these savings and monetization efforts are not coming at the expense of growth. They are the result of simplification, smarter execution, better technology, and the relentless focus on return on investment. For example, in the first quarter of 2025, lower fulfillment costs have not impacted customer satisfaction. Technology costs reductions do not constrain our ability to scale traffic or handle higher orders growth. And smaller teams are operating more efficiently with sharper focus and improved tools. Cash burn for the quarter was $23.2 million, including $8 million in working capital. With this level of execution and continued cost discipline, we expect to significantly reduce cash burn in the coming quarters and remain confident that we can do so without raising additional capital. Let's now review our usage and financial results for the first quarter. We delivered solid usage metrics, building on the momentum from the previous quarter. In the first quarter, adjusted for perimeter effects, physical goods orders grew 21% year-over-year, driven by strong demand and continued execution. Quarterly active customers ordering physical goods grew by 15% year-over-year. These are both our highest growth rates over the past two years, showing the impact of our plan. Customer loyalty remains strong, as 45% of new customers adjusted for perimeter effects who placed an order in Q4'24 made another purchase within 90 days, up from 40% in Q4'23. Demand remains robust in key categories such as electronics, phones, home and living, fashion and beauty. Quarterly active customers increased from 1.9 million in Q1'24 to 2.1 million in Q1'25, reflecting deeper customer engagement. GMV declined 11% year-over-year, primarily due to the currency headwinds and lower corporate sales, particularly in Egypt. Excluding corporate sales, GMV would have grown 10% year-over-year, highlighting underlying trends in our consumer business. The average order value for physical goods orders was $35.4 in Q1'25 compared to $46.2 in Q1'24. Importantly, as of March, we have fully lapped the significant currency headwinds from Egypt and Nigeria, which provides a cleaner year-over-year comparison moving forward. As a reminder, the Nigerian Naira experienced a devaluation in February'24, followed by a devaluation of the Egyptian pound in March'24. To clearly illustrate our underlying growth trends after lapping currency devaluations, we are providing additional data points for March, adjusted for perimeter effects. Physical goods orders grew 21% year-over-year, and physical goods GMV increased 16%. These positive trends align with our expectations for sustained growth. Revenue for the quarter was $36.3 million, down 26% year-over-year and down 18% in constant currency. Our adjusted EBITDA loss was $15.7 million in Q1'25 compared to a loss of $4.3 million in Q1'24. Loss before income tax was $16.5 million, a significant improvement from $39.6 million in the same period last year. Let's now turn to operational highlights and execution at the country level. First, on supply. We have significantly strengthened our relationships with international sellers, especially from China, expanding our assortment at attractive prices. In Q1, we sourced 2.6 million gross items internationally, adjusted for perimeter effects, representing 61% year-over-year increase. Our Chinese vendor base is scaling rapidly, and the supply pipeline is more robust than ever. Second, on geographic reach, we're expanding beyond major cities into underserved upcountry regions. Orders from these areas grew sharply and now represent 58% of total volumes, up from 50% last year, adjusted for perimeter effects. This expansion is unlocking high growth, low cost customer acquisition with minimal fixed-cost investment. Our asset-light model, built on partnerships with third-party logistics providers and pickup station operators, is delivering results, reducing fulfillment costs per order, and enhancing customer convenience at scale. This quarter, we're introducing more detailed country-level disclosures to give greater visibility into how our strategy is performing across our largest markets. Specifically, we'd like to show a breakdown of our largest markets by GMV in Q1 2025. Ivory Coast, Nigeria, Kenya, and Egypt represented approximately 26%, 22%, 15% and 10% of company GMV respectively, with the remaining countries grouped under order markets contributing 27%. The same four countries also accounted for 21%, 30%, 15% and 9% of total physical goods orders respectively, with other markets making up the remaining 25%. This breakdown highlights our strong execution in key markets and highlights the significant opportunity that exists across our Pan-African footprint. In Ivory Coast, physical goods orders increased year-over-year by 25% and GMV by 4% and 8% in constant currency. The pace of growth in orders reflects success in lower value categories such as fashion, while growth in GMV is slower after a very successful Q1 2024 in high value categories such as TV and appliances, driven by the African Cup of Nations that took place in Ivory Coast last year. This market has served as a blueprint for our current strategy, where we began executing our commercial and operational playbook several years ahead of most countries. As a result, Ivory Coast stands as our leading market by GMV, with strong consumer engagement, a well-established brand and strong scale effects. Our focus is now on leveraging our scale to drive higher profitability. In Nigeria, physical goods orders grew by 22% and GMV increased 18% year-over-year and 46% in constant currency. The momentum is clear, especially in March, where GMV surged 43% and physical goods orders growth accelerated to 32%. This performance is the result of disciplined execution, driven by expanded product assortment, improved quality of service and deeper penetration into upcountry regions. After a successful turnaround in 2024, Nigeria remains our largest and most strategic market, and it's still significantly under-penetrated. Despite rising competition, Jumia maintains a clear leadership position with substantial runway of continued growth. In Kenya, physical goods orders grew 36% year-over-year and GMV increased 44% and 25% in constant currency. This performance reflects strong execution of our playbook, driven by upcountry expansion, a more competitive assortment and increased contributions from international sellers. Like Nigeria, Kenya underwent a meaningful turnaround in 2024 and is now well-positioned for sustained growth. This is a significant opportunity in this market to increase our penetration while driving profitability. In Egypt, physical goods orders were down 15% year-over-year and GMV decreased 69% in USD and 54% in constant currency. GMV was mostly impacted by a sharp decline in corporate sales due to shifting market dynamics, as well as the lagging impact of March 2024 devaluation. That said, we're in full execution mode on the business resets, driving forward the comprehensive restructuring plan launched in early 2024. While volumes remain below our expectations, we're seeing tangible operational progress. Despite a highly competitive landscape, we believe we can unlock long-term growth by focusing on affordability and delivering a value proposition tailored to the large, lower-middle class segments. In addition to our core geographies, we continue to see encouraging momentum across our order markets portfolio, which includes countries like Ghana, Uganda and Morocco. Collectively, these markets delivered GMV growth of 17% and 23% in constant currency, with physical goods orders up 24% year-over-year. Our playbook in these countries is essentially the same as in the bigger markets, with increased focus on cost management as we adapt to smaller market size. We notice in this group very successful countries such as Ghana, growing 65% in GMV year-over-year. Finally, on platform expansion, we are rolling out Jumia Deliveries, our in-house, last-mile logistics platform as a service for third-party sellers, including social commerce merchants, as well as individuals. After successfully piloting this service in Ivory Coast and building the relevant IT tools, we have recently opened in Nigeria, where we will make our network of 494 pickup stations available for individuals and third-party merchants to ship packages nationwide. We are currently securing the relevant licenses to expand to more markets. This is a major strategic step that allows us to monetize our logistics infrastructure beyond the core marketplace. By opening our delivery network to external volume, we are improving route density, enhancing cost efficiency, and creating a scalable logistic business that extends our value proposition across the whole digital economy. Let me also touch briefly on the competitive landscape. We see three types of competitors in our African markets. First, local social commerce merchants. They will always be around, and we are looking at this pool of merchants as an opportunity for Jumia. We are working to onboard them to our marketplace and help them generate more sales. We are also looking to sell them our Jumia delivery services and generate profits from them. Second, full-fledged e-commerce players. Some of them focused on one market, such as Conga in Nigeria, and some international platforms, such as Amazon and noon in Egypt. We believe that our scale gives us an edge in sourcing and technology against players focusing on only one market. Looking at international platforms, we believe that we have deeply adapted our model to African markets, making us very relevant for the lower middle classes. And third, non-resident platforms, such as Temu and Shein, have been making moves in selected African markets over the past years. We acknowledge the low prices and vast assortment, making them very worthy competitors. Our main assets to compete with them are, one, our own very competitive assortment from Chinese vendors, two, our broad and highly efficient delivery network, and three, the tailoring of our value proposition to local preferences, such as offering payment on delivery or pickup station deliveries. Before closing, I'd like to touch on recent global developments and their potential impact on Africa and on Jumia. While global trade tensions and geopolitical uncertainty continue to shape the broader microenvironment, we do not expect material impact on consumer demand in our core markets. Exports to the U.S. remain limited, particularly in manufactured goods, and the conclusion of certain international aid programs, such as U.S. aid funding, is expected to have only a very marginal effect in a few of the countries where we operate. What we do anticipate, however, is a meaningful improvement in supply availability for African markets. As Asian manufacturers look for alternative distribution channels and new consumer markets, Africa is becoming increasingly attractive. Jumia is well positioned to serve as a strategic partner of choice, offering manufacturers direct access to millions of consumers for established logistics and commercial infrastructure. This creates a potential tailwind for business, as improving supply has been a central pillar of our recent transformation. The shifting global trade landscape may also ease pressure on local currencies and open new sourcing opportunities, reinforcing our strategic focus and strengthening our long-term positioning. In closing, we remain fully focused on our key objective of becoming a profitable company. Our disciplined approach to cost management is delivering what we believe to be real, sustainable results, validating our business model across multiple markets. We remain confident in our strategy direction and our clear path towards profitability. I would like to sincerely thank all stakeholders, our investors, partners, and particularly our dedicated Jumia team for your ongoing support. I will now turn the call over to Antoine for review of our financials.