Louis Gries
Analyst · CLSA
Thank you. Russell and I are in Dublin. I don't have control of the slides, so I won't be reading off the slides. We'll start and look through the slides until we get to Slide 5. I think the result's been out in Sydney for a little while, so probably you've -- you're all across it. Basically, from my perspective, the result was good. Volumes up in a stronger market in the U.S. and we've started to put the resources in the U.S. business in anticipation that the recovery will continue at, at least, a moderate pace. And those resources are all directed obviously toward starting to grow share for Fibre Cement in the market. So back to our 35-90 as the primary focus if indeed the market is in recovery for a long period of time, which we anticipate it may be.
Asia Pac numbers are off, largely due to the Australian decline and market opportunity. The rest of Asia Pac is tracking pretty well. And because of that lower opportunity in Australia, we have started to pull back Australia business consistent with the lower demand. So we'll go through the slides.
Slide 5, see on [ph] the net profit operating, and excluding the asbestos and other things, we're up 11%. And if I go to Slide 6, volume is good. Construction's up obviously greater than our volume's up, but when you take the whole market index, it's not up quite as much as our volume. So we did have, at least for the quarter, what looks like a pretty strong PDG. We'll see how it plays out over 2 or three quarters, but right now, we're on the strong side on PDG.
Price, down 2%. I think I gave you guidance over the last couple of quarters. I expect it to be, price -- price to be flat to up or down 2% this year. Obviously, first quarter, we're at the low end of that range I gave you. I think it's a good range for the year, see how it goes. I think it may be start's inching back up as the year goes on, but we'll see.
And then EBIT, up 5% just slight tick up there from last year. And EBIT margin just hit the 20%. So just touching that range in the first quarter obviously means we're still in the game for 20% EBIT, but as we've done the last couple of years, we'll be kind of reaching for that 20% rather than easily exceeding it as we had in pre-downturn years. Again, I'm not going to let the 20% EBIT margin drive what we do in the business. We're really very committed that back to growth is our first objective, and that's what you're going to see in this quarter and right through the year as we put more resources in. If we don't have the volume and price offsets, we'll be stretching to that 20%.
I go to Slide 7. Again, you can see fiscal year '12 kind of flattened out on price and fiscal year '13 starting the same way and I anticipate it to continue that way. We have had a very small market kind of tweak on pricing, which will have a little bit of a positive impact. But what you're seeing coming through is at the end of the downturn, and especially when we lost category share and then had to win it back, that did dampen our price. Now we're selling a little bit more Cemplank brand than we had pre-category share loss and we're selling Cemplank at a lower number. Our commitment is to protect the kind of entry level most price-conscious segment of the market. So that has pulled our price down. In addition to that, this quarter, we didn't get the mix improvement that we were targeting. We did get a slight mix improvement but not as much as we were targeting. And that had to do more with color and trend, so the reality is kind of the bob [ph] in the market has more to say in our price. And then we didn't do as well with the tougher market products this quarter. Now I anticipate that that's a temporary situation with the slower growth rate on color and trim, but obviously something we'll continue to work on.
Go to Slide 8, that's just the EBIT margin slide that you see. We just touched 20%, which is low for our first quarter. There's no doubt about that. The cost side of the business isn't bad. The manufacturing plants are running well. We get a few exception with a couple of the plants not ran quite as well as we'd like, but overall, the network is running well.
Pulp relative to last year is okay. Freight, I don't know if the market for freight is much better but our performance on freight is a little bit better. So it's really not a cost problem on the kind of variable cost side of the business, but we are spending more, as I said, to get ready for a better market. I already commented that has a lot to do with the market development initiatives, but also on the operation side of the business. We're resourcing up in manufacturing. We're currently working on 6 capacity additions, which obviously pulls engineers out of the plants and puts other engineers in the plants. So just generally cost are up in the business in anticipation of the sustained market recovery although at a slow rate.
We go to Slide 9, Asia Pac numbers. As I commented, Asia Pac numbers are really kind of pulled down due to the market decline in Australia. New Zealand is okay. Philippines is real good, and then Australia is down probably not as much as the new construction starts in Australia, obviously, but pretty consistent with the market index. Maybe we're doing a little better than the market index down there. And the other things in the results are okay. With Australia being the bulk of the Asia Pac business, obviously, it's pulled down our profitability a bit. Our guys in Australia are working to get everything balanced as far as what we have in the business based on anticipated demand. We're probably lagging that just a little bit, but I think overall, we have no problem getting where we need to be.
Slide 10, just the summary slide, which I've already picked up with my comments for the most part. I will repeat from previous quarters, the recovery is kind of nice because it's very consistent month-to-month, so our guys have been able to plan it pretty well. We get tug and board, just in one market, and then had to import board and some freight inefficiencies. Other than that, our production scheduling is kind of been right on with the demand increase. So everything is kind of going in a pretty planned way in the business. And that's largely because we're not getting spikes in demand and then fall off. It's pretty steady month-to-month and that's been going on for about 13 months now.
Asia Pac, again, I already commented. Australia is the market that's off. New Zealand is not great but relative to last year, we can count well on New Zealand. I believe we did fine in the first quarter. And then the Philippines is coping strongly against last year in the first quarter and we expect that to continue.
And Slide 11, housing starts. You can see last 3 quarters, up pretty strongly. In addition to that, we're kind of in the right type of market as far as where the demand is. It's not all in the bottom, it's not all in the top. So the markets we're -- or the segments we're good at, demand has been increasing. There's no good external number for R&R but R&R has also started to improve, not to the same degree obviously as new construction, but the R&R market is better. We're doing well, especially in the northern markets with our R&R initiatives and that's probably where most of our PDG growth is coming from, not so much from new construction.
On the outlook slide which is number 12. Obviously, you're not -- we're not going to declare the recovery is here to stay, but certainly, we're planning around a sustained recovery although at a moderate rate, which to be honest with you, they're both kind of -- are preferred. We wouldn't want to see the market spike. We don't think it will. And we wouldn't want to see it kind of run out of gas in a year or 2. And for the most part, we don't think that will happen either. Obviously, that depends a bit on our general economic conditions in the U.S., which are not as probably solid as most of us would want them to be, but we seem to be going okay quarter-to-quarter at this point in the U.S.
Australia, I don't know, most of you would know the Australian situation better than I. We'll be ready for whatever happens in Australia. If it starts to stabilize, we'll be in good shape, if it were to come off a bit more, we know what to do in order to react to that.
Slide 13, I mean, there's not much on this slide. It's our normal summary slide. We're certainly not moving off strategy now that we're coming into a recovery situation in the U.S. We'd actually be more doubling down than moving off. So we're generally steady, but again, our shift is from trying to balance the top line and bottom line to getting more top line focused again. And so everything is the same there. And then repeating myself, in Australia, we'll be careful in Australia until we understand kind of where that market's going to go and when and what the recovery might look like down there.
At this point -- that was Slide 13, by the way. At this point, I'm going to hand it over to Russell Chenu to go through the financials.