Richard Qiangdong Liu - JD.com, Inc.
Analyst
So let me quickly translate, you may have learned from the media that we are experiencing some headwinds over 100 merchants in the general merchandise category has withdrew from – withdrawn from our platform due to certain competition's practice in the market. And leading to some of the merchants going to one platform rather than going to both. So those brands, all of them are Chinese brands, they are relatively smaller, and so it's – we actually haven't seen any large global brands in this way. So we have throughout our history experienced many of these competition, where our competitor would force the merchants choose one out of two platforms, almost every two to three years. In the earliest days that our digital IT products, we faced this competition, and then later was in the books and the media segment for two years, and then in the home appliance with our major competitors for almost three years, and that we have overcomed all those competitive pressures and have become the largest category leader in all of these categories. So, today out of the 14 major categories, we are the leader in 12 of them, and with only two remaining. So, we do believe that while this is not the first time we're facing this kind of competition, this should be the last time. So, the key for us to overcome the competition was because we have always worked very hard to help our brands to grow and help our brand partners to make profit, and which in return would also help us to grow with these brands. So, today maybe in the apparel segment, we are only one-third to one-fifth of our major competitor's size. But over time, if you actually check with these brands, the brand's net profitability on JD's platform may not be actually any less than their profit on the larger platform. So, throughout our history, in any category and every category, we always encountered this competitive tactic, and it's almost inevitable, but it's also – it can always be overcomed. And so, we believe this is the last category and the fact that we are facing this competitive tactic again, is also suggesting the competition may be running out of – this is really the last result in terms of competitive tactic. Another interesting fact that for global brands that stayed on our platform during the most recent November 11 promotions, all of them grew over 200%, which really validated the power of the platform. Another point I want to add is that over the past few quarters, the categories which are mostly targeting female customers are growing the fastest. All of them are being growing in a relatively – in as accelerating fashion. And this demonstrate really our platform has been offering the female customers a great value proposition.