Howard Brandeisky
Analyst · Sidoti and Company. Please go ahead
Thank you, Jasper, and good morning everyone. I am happy to be able to share some strong brand results for you this morning, both for the quarter and also for the year. As always, all the market information I will be referring to this morning is IRI reported data, and for today, it is for the period ending June 28, 2015. When I refer to the fourth quarter, I am referring to the 13 weeks of the quarter ending June 28. References to changes in volume or price are versus the corresponding period one year ago. Percentage changes have been rounded to the nearest full percent. We look at the category on IRI's total U.S. definition, which includes food, drug, mass, Walmart, Military and other outlets, unless otherwise specified; and when we discuss pricing, we are referring to the average price per pound. The term velocity refers to the sales per point of distribution. First, let me review some category dynamics; for both the quarter and the full fiscal year, the quarter and the full fiscal year, the category saw an increase in dollar sales, but a slight decrease in pound volume. This is a result of generally higher retail nut prices, which is impacting consumer purchase behavior. The total nut category increased in sales dollars 3% and declined in pound volume by 1% in the fourth quarter. Overall, prices in the fourth quarter increased 4% versus the prior year. Almonds, pistachios and walnuts experienced the largest price increases. Almonds increased 12%, pistachios and walnuts increased 8% versus Q4 of last year, and that resulted in 11% pound decline for pistachios, a 9% pound sales decline for almonds, and an 8% decline for walnuts. The story is similar, when looking at the entire 2015 fiscal year. The nut category increased 3% in sales dollars and decreased 1% in pound volume sales. Category pricing during the fiscal year increased 4% versus the prior year. Again, price increases were most visible on almonds, up 11%, and pistachios and walnuts, each up 9%. Peanuts were the only major nut type that decreased in price versus last year. Now we will talk about each category in a little bit more depth, starting with recipe nuts. In the fourth quarter, the recipe nut category was flat in dollar sales but decreased 9% in pound sales, driven by an average price increase of 10%. The decline was led by a 20% increase in almond prices, along with increases on walnuts of 8% and pecans of 4%. Again, the story for the fiscal year, similar; the recipe category for our 2015 fiscal year increased 3% in dollar sales and declined 6% in pound sales; all three key nut types within the category declined versus last year. Almond is down 11%, walnut is down 5%, and pecan is down 4%, and that was due to increased pricing. Almonds increased 16%, walnuts up 9% and pecan 7% in price versus the prior year. Our Fisher brand had a very strong year and continues to gain momentum. The Fisher brand continued its sponsorship of the food network and celebrity chef Alex Guarnaschelli. The program includes branded vignettes on the food network, print advertising and food network magazine and other publications, as well as a fully integrated social media effort. Our brand equity efforts on Fisher helped the brand overcome category weakness and deliver growth in the fourth quarter and on the year. Fisher recipe nuts increased 12% in dollar sales and 1% in pound sales in the quarter versus last year. As a result, Fisher share in the category increased 1.8 points versus last year. Our equity marketing and retail merchandising efforts, helped drive an 8% increase in dollar velocity. For the entire fiscal year, Fisher recipe nuts increased 15% in dollar sales and 5% in pound sales, resulting in the brand share increasing 2.2 points versus last year, with dollar velocity up 16%. The Fisher recipe nut brand has now grown for 44 consecutive four week periods as reported by IRI. That's the period of almost 3.5 years since the last time Fisher recipe nuts had a negative volume IRI quad-week period. Now let me turn to the snack category; in Q4, the snack category increased 6% in dollar sales and 1% in pound sales versus last year. Average prices were up 5%, led by almonds at 10%. For the fiscal year, the snack category increased 6% in dollar sales and 3% in pound sales versus last year. Within Fisher snack, Fisher snack increased 11% in sales dollars and 6% in pound sales in Q4. Fisher's "Oven Roasted, Never. Fried" campaign on dry roast peanuts in the Fisher franchise, helped drive an increase in pound sales in our key geography. Fisher sales dollars and pound volume as measured by IRI, increased in fiscal 2015 versus last year, 8% and 11% respectively. Our Fisher Nut Exactly new product launch continued to proceed well. Fisher Nut Exactly is aligned of nut and popcorn snack by clusters that have been dipped in a touch of indulgence. Varieties include almond popcorn dipped in dark chocolate, almond popcorn dipped in milk chocolate, the corn popcorn dipped in salted caramel and the peanut popcorn dipped in peanut butter. We also offer unique Nut Exactly varieties in the club channel [indiscernible]. The Fisher Nut Exactly retail launch began in our third quarter. The distribution build continued in the fourth quarter, and we also experienced gains in velocity. The product line is performing best at retailers that have provided strong merchandising support, helping to drive awareness and trial. Finally, I will turn to the produce category; the overall produce nut category was down 7% in pounds and 1% in dollars, almost every nut type experienced declines related to higher retail pricing. Our Orchard Valley Harvest brand had a strong fourth quarter, outperforming the category, with a 13% increase in pound sales and an 8% increase in dollar sales. For the fiscal year, the brand increased 50% in pound sales and 38% in dollar sales. As you will recall, we repositioned Orchard Valley Harvest a few years ago to be more on-trend and better meet the needs of today's consumer. The first key trend we tap into, is consumer's desire for less processed products and cleaner ingredient lines. We reformulated our products to have no artificial ingredients, and also to be non-GMO project verified. We also updated our packaging and in-store communication to better communicate these product benefits to consumers. The second key trend is for more convenient on-the-go packaging. We expanded our offerings to include convenient single-serve mini-bags and multipacks. These convenient offerings have been the key drivers of growth for the quarter and the fiscal year. Multipacks were the big driver in the fourth quarter, with pound sales more than double the year ago period. Both single serve minis and multipacks contributed to the strong full year results. And now, let me turn it back to Jasper Sanfilippo, our President and COO.