Sure, and thank you, Jamie. There is -- when I look at the early days, by the way, the innovation that we rolled out, candidly, this is against the backdrop of an industry that, fundamentally, there was a real question regarding what the product, that was being offered. So you're right, we're somewhat pathfinding with TVs. And the answer is, you should absolutely think about us as an innovator, even though we are certainly financially driven, for example, as we talk about ROIC metrics. And I think the best example of that is, we've been, maybe criticize is the wrong term, but being a follower when it comes to WiFi as an example. And when I look at the current offering in that which we plan to start testing from an FAA, STC perspective here in the first quarter, with the broadband application and partners such as ViaSat, working with our LiveTV unit, and the ability to -- I mean, the speed, the weight of the cost, I mean, this is on paper, again, we move into testing here in Q1. This is incredibly innovative, and I think it's certainly going to be quite disruptive to the cabin experience. And -- so Jamie, when I think about WiFi -- by the way, we talked previously about that -- the initial installation being free to the customers. That's exciting, and I could talk about the ground experience, and the A321s, and what we're doing with partnerships and so on. But yes, you should absolutely think about us as certainly being an innovator and a disruptor in this industry.