Bruce Cozadd
Analyst · Piper Jaffray
Thanks, Amy, and thanks, everyone, for joining our call today. I'm pleased to report that 2011 was an exceptional year for Jazz Pharmaceuticals, Inc., highlighted by a substantial increase in both sales and earnings. Revenues grew by 57%, while adjusted net income per share grew by 127%. We also established a broader platform for future growth in Jazz Pharmaceuticals plc through the transaction with Azur Pharma that closed last month. Kate will discuss the financial results in a few minutes, but first I'd like to talk about some of our products and how we're positioning the company for future growth.
With the merger completed, we now have a portfolio of specialty products and a strengthened commercial organization that includes approximately 200 sales representatives, as well as shared services that provide distribution, reimbursement and patient support. Earlier this month, our combined commercial team gathered for our national sales meeting where we rolled out a new organizational structure and reviewed our sales and marketing plans and growth strategies for the year. Coming out of this meeting, our commercial team is highly energized and now organized around 4 product lines, each with dedicated sales and marketing teams. I'll make a few comments about each of the 4 product lines.
Let's begin with Xyrem. We continue to be extremely pleased by Xyrem's strong performance, including impressive 11% volume growth in 2011, reflecting its unique and important role in the treatment of 2 key symptoms of narcolepsy. As mentioned in our January 5 guidance call, our expectation for Xyrem this year is continued growth from both price and volume. We expect high single-digit to low double-digit volume growth, driven primarily by increasing the number of active patients. That number grew to approximately 9,300 in the fourth quarter of 2011 from approximately 8,600 in the fourth quarter of 2010. This increase was the results of a number of initiatives implemented during 2011 under the leadership of Russ Cox, who assumed his responsibilities just over a year ago.
Among other initiatives, we increased our call audience by identifying a number of prescribers who were treating narcolepsy patients but were not being called on by our sales team. And we started calling on these new potential customers in 3 waves during the year, most recently in November. And we are seeing results that are exceeding our initial expectations. This includes growing numbers of first-time prescription fills, which we watch as a leading indicator. We are also seeing improvements in persistency, which we attribute to positive results from our efforts to improve expectation setting and patient support services during the critical first few months of therapy.
This year, we've decided to further sharpen our focus on Xyrem by dedicating approximately 80 highly skilled specialty sales consultants 100% to this product. In the past, we had approximately 110 representatives detailing both Xyrem and LUVOX CR. We believe that having a completely focused team for Xyrem will tighten the alignment between our marketing and sales leaders. We also believe that this focus will allow us to further increase disease-specific training and education, and it will make it easier to roll out new initiatives in the future aimed at increasing uptake in our labeled indications.
In 2012, we will continue our focus on the initiatives that are working well. We also have a couple of new things planned, including additional patient support activities and peer-to-peer training on the best practices for the use of Xyrem.
Turning to Prialt. We were pleased to see an uptick in fourth quarter sales. As a reminder, Prialt is the only non-opioid indicated for the management of severe chronic pain in adult patients for whom intrathecal therapy is warranted and who are intolerant or refractory to other treatment such as systemic analgesics, adjunctive therapies or intrathecal morphine. Prialt is currently used in less than 3% of the implanted pain pumps in the U.S., and we think this represents a significant growth opportunity over time. We believe that investments we make behind this product will provide an attractive return in the years to come. Accordingly, we are increasing the dedicated sales force from approximately 20 reps to approximately 30. We also plan to invest further in physician education and to continue to enhance patient and physician support services.
Regarding our psychiatry products, the FazaClo franchise and LUVOX CR, we are combining those products under another focus sales and marketing team to take advantage of some overlap in call points and leverage the existing skill sets of this team, including the strong psychiatry background of some. These products will be promoted by approximately 40 sales representatives. Our goal this year for LUVOX CR is to maintain the product through continued targeted promotion to prescribers who treat OCD patients. Regarding FazaClo LD and HD, the focus is to continue educating physicians about the available higher dose offerings, which offer greater patient convenience.
At the end of 2011, appropriately 30% of the shift to volume by milligrams was represented by the higher dosage strengths of FazaClo. We also hope to strengthen our offering for FazaClo with a potential new oral solution of clozapine for which an NDA was submitted at the end of 2011.
Our fourth sales and marketing team will focus on our women's health and other products, including Elestrin, a topical gel for estrogen replacement therapy, along with our line of prenatal vitamins. In this area, we have a dedicated sales force of about 50 people. Full prescribing information for our products is available on their respective websites.
On the R&D front, we've been highly focused on strengthening our drug safety and pharmaco-vigilance capabilities and compliance focus, with 3 executives joining us in the fourth quarter to further these efforts.
During 2012, we’ll look forward to beginning our efforts to invest selectively in R&D programs that are a good fit with our commercial strategy, under the leadership of Jeff Tobias and his team.
We were very pleased with the results of Jazz Pharmaceuticals, Inc. for 2011, and we believe we've set the stage for a tremendous year ahead for Jazz Pharmaceuticals plc. Our company's commitment to patients is stronger than ever, and we continue to strengthen relationships with the medical community. Our executive team has also been bolstered by recent additions from Azur, with Seamus Mulligan, Fintan Keagan, Eunan Maguire, David Brabazon and Mike Kelly joining us. And we're also pleased to welcome Suzanne Hooper who joins us as General Counsel in 2 weeks. The bottom line is that we believe we're in great position to drive future growth of the company.
At this time, I'd like to turn the call over to Kate for more specifics on 2011 financial results.