Leonard Comma
Analyst · Oppenheimer. You may proceed
Thanks, Carol, and good morning. Before reviewing our first quarter performance and providing some perspective on the future, I want to briefly address our December announcement that our Board of Directors and management team with the support of legal and financial advisors are exploring a range of strategic and financing alternatives to maximize shareholder value. These alternatives could, among other things, include a sale of the company or executing on our previously announced plans to increase leverage. Our Board has not set a timetable including this process nor has it made any decision related to any strategic or financing alternative at this time and we do not intend to comment further on this until it is appropriate to do so. Now, let’s move on to our first quarter performance. All-in-all, it was a pretty solid quarter for us and we’re pleased with how we’re positioning the brand to execute on our long-term strategy. As I mentioned during our call in November, the quarter got off to a slow start with system same-store sales tracking down 1% to 2% after the first seven weeks. After the majority of our system pivoted to a more value-oriented approach, same-store sales turned positive the remainder of the quarter. Historically, our primary marketing event at the beginning of Q1 is a premium product. So we chose to go with the formula that’s worked for us in the past and the strategy that our franchisees have grown accustomed to. The 100% Ribeye Burger was a great product, continue that tradition. But we’ve learned that in the current environment, we must promote our premium products along with competitive bundled price points in order to be successful. Value for us is different than what others are selling. Unlike many competitors, we continue to avoid deep discounting, which we believe is not in the best interest of long-term health of the brand, particularly in the face of rising labor cost. At Jack in the Box, value includes items on our permanent value menu like Two Tacos, the Breakfast Jack and Junior Bacon Cheeseburger, as well as margin-friendly combos and bundled products priced below $5. Even a $6 Munchie Meal is value priced considering everything that comes with it, non-tray fries, drink and tacos. Last year, half our marketing calendar featured promotions that we would define as value priced. For fiscal 2019, more than 80% of our marketing calendar features value-priced promotions. Along with our marketing calendar, it’s imperative that we evolve our brand in other areas to meet the ever-changing needs and behaviors of consumers. Earlier this month, we chose not to place an ad during the Super Bowl and instead invested in a social media campaign that still made us part of the conversation before, during and after the big game, while generating a lot of attention for our Super Jack’d Monday box and our partnership with a leading delivery service DoorDash. Expect us to continue bucking convention and targeting advertising dollars in non-traditional media to reach our core customers, wherever they may be focusing their attention. Speaking of DoorDash, delivery continues to generate an incremental lift in sales in Q1 with sales growing an additional 30 basis points in the fourth quarter. The average check for delivery order is consistently higher than other dining modes with nearly two-thirds of all delivery orders placed during the dinner and late-night dayparts. More restaurants began working with delivery services in Q1, including a new delivery partner we added in December Uber Eats. At the end of the quarter, over 85% of our system was served by at least one delivery service. Guests can also now place orders to pickup through our new app, which we launched in the first quarter. Already more than 100,000 unique users have placed at least one order via the app, and we’ve begun partnering with Apple Pay to enable guests to securely pay for their in-restaurant orders using their iPhone or Apple Watch. Our marketing outreach and use of technology are great examples of how we’re investing in areas that can grow sales, improve operations consistency and maximize our returns. This mindset is at the core of our long-term strategic plan, which balances the interests of all our stakeholders including franchisees, employees, shareholders and our guests. To improve operations accuracies via service and consistency in our restaurants, we’re simplifying operations by reducing redundant SKUs and streamlining operating procedures. We’ve been testing menu deletion and modified operating procedures at about 180 company and franchise restaurants with no detrimental impact on sales from the deletions or changes. Based on test results, we plan to roll out the final program across the system beginning this summer. We believe that our expanded use of technology and efforts to simplify restaurant operations help improve efficiency and consistency and help us meet consumers’ expectations for a near zero wait time. Finally, we’re targeting investments in restaurants where we can optimize returns like remodeling many of our oldest locations and enhancing the drive-thru experience. Improving our restaurant facilities is one of the best ways to ensure repeat guest visits. More than 50 restaurants have been remodeled since beginning of last year, including 12 that were remodeled in Q1 and construction is under way at 17 additional locations, all franchise. As far as drive-thru of the future initiative, throughout most of fiscal 2019, we’ll be testing the initial elements of what we expect to be a major overhaul of the drive-thru experience. We plan to begin rolling out these enhancements across the system later this year. By the end of fiscal 2021, we believe that we can touch more than 80% of our systems. As we pursue our plans for improving sales in the current hypercompetitive environment, we intend to do so in a way that drives profitability at franchise and company restaurant. Just last week, at our most recent series of road shows, our executive team and I met with more than 80% of our operators and discussed with them how we can collectively drive success throughout the brand. As I mentioned earlier, we’re starting to see some traction in the form of increased sales. We’re hopeful that as our franchisees experience these benefits, they will increasingly participate in and reap the benefits of this strategy. With that, I’ll turn the call over to Lance for a more detailed look at the first quarter and expectations for the full fiscal year. Lance?