Jerry Rebel
Analyst · Guggenheim Securities
Yes, I don't know that we have that type of competitive intelligence by daypart, our competitors and certainly, the providers would not share that with us as that would be their confidential information. But here's what I would tell you. Brands are known for what they're known for, that the consumer believes that Jack in the Box is a late-night destination, and that's why I think we're going to be in their primary consideration set when they're looking to use delivery during late-night. Doesn't mean that some of the other folks might not find some incremental business there, they might, but most of the competitors are not -- do not have as many locations open 24/7 as we do. So the availability may not be there from all those competitors, even if the consumer wants to consider them. And driving that type of equity for the brand to make sense of opening those additional hours is really difficult to do, just like you've seen as other competitors have tried to get into the breakfast business, it's a long, slow process to get the consumers to change those habits and to understand that you don't have sort of new equities associated with your business, so. I think what we're really going to see happen with delivery over the long term, is -- and I'll just compare and contrast short term to long term. I think in the short term, we're all going to drive some additional purchase occasions, through delivery, we're all going to get more incrementality out of it than not. But essentially, once the entire industry across all segments is delivery enabled, and what's enabled is also digitally enabled through their apps and other means, I don't think this is going to be a competitive advantage. I think it's just going to be another means to an end for all consumers across any segment. And at that point, it'll go right back to what's your brand known for? Is it cheaper food, is it higher quality food, is it cravable flavors, is it late-night, Munchie Meals, what is it? And essentially, this sort of trend toward delivery to meet the consumer demand, I think is somewhat of a temporary phenomenon as far as incrementality is concerned. So we don't bank on this as a long-term driver for us as compared to our competitors. If it expands overall purchase occasions for the consumer, it becomes wind in the sails for everyone. But I don't think that you're going to have any specific restaurant brand, including Jack in the Box that will have a competitive advantage over the long-term, based on delivery.