Lenny Comma
Analyst · Jeffrey Bernstein of Barclays
Yes, I think today we are in an environment that makes -- that gives the big 3 an advantage in that the consumer, particularly the lower income consumer, is struggling to stretch their dollars and they're seeking value. You then have historical -- historically high GAAP between Food At Home and Food Away From Home prices, with lower commodity costs. And it is putting wind behind the sails of any larger, value-oriented brand that wants to put a lot of value to the marketplace. So certainly that becomes challenging to us, and we see it in the transaction base below the $5 price point. What I would say, on the flip side of that, that all of you have experienced from brands like Jack in the Box, but particularly Jack in the Box, over the last 3, 4 years is that, some of the strength in our menu, our ability to historically drive higher margins has made our brand extremely resilient. And even when we're not comping to the degree that some of these other brands are comping, the strength of our margin has actually sustained our earnings and our earnings have driven some of our earnings growth in recent years. The size of our brand, as you stated, makes us very resilient. And although our comps are not matching those of the bigger players today, when you look at how we've been able to respond on the value side, and as I said, quarter-on-quarter, we've been able to mitigate some of the transaction loss below the $5 price point. I think that speaks largely to our ability to pivot when necessary, and based on what we expect to be the environment going into next year, we're prepared to pivot even greater through the use of one of our best equities, which is product innovation. So we, I think, have some equities that ultimately, if you look over the long term, we're not going to do anything to erode. We serve breakfast all day, we're going to continue to do that, it's a great daypart for us, but beyond the daypart, it provides access to those products throughout the day. But furthermore, what most don't think about is, it's not just breakfast all day, it's anything all day and we actually serve quite a bit of lunch or traditionally dinner items at the breakfast daypart. Late-night is very strong for us. So when you look at what some of fast casual has have taken from our segment, when you combine both breakfast and late nights, that allows us to play in the space that they're not playing. So we feel very good about that. And then historically, when we've innovated new premium items such as the Buttery Jack or platforms like Brunchfast, we win, and so you'll continue to see us do those sorts of things. And I think the take rate for those things will be higher when the value-oriented messaging in the marketplace is not as prevalent. So from our standpoint, we look at this as how do you protect the brand and navigate through the business environment, a consumer environment like this. You know that a smaller brand's not going to sort of thrive during this time, but how do you navigate and survive through this time and keep the business healthy, and how do you protect the brand equity so that over the long term, you don't end up being a brand that's known, for example, a $5 position that then becomes very difficult to get off of. So that's the type of thing that we're going to guard against long term. And I do think that although the value players are winning today, I am very interested in seeing, over the long term, when they're not able to discount as aggressively whether the take rate will be as high. What we typically see from the consumer that is value-oriented is they're also the least loyal consumer. And so those are all the reasons why I think staying the course, while just making some adjustments along the way to better navigate is the course of action. That's for Jack in the Box.