Patrick James Venetucci
Chief Executive Officer
Hey, Kris. it is Patrick. Yeah. I would not say there is any, you know, meaningful gating issues. I mean, as we have said before, we are reaching higher and wider with our clients, and we are getting more assignments given those by many of our enterprise clients. So you know, I would not call it a gating factor, but it is just kind of an issue of how fast we are getting traction, you know, how fast can we activate the different opportunities that we have with our clients. Okay. And does the release of ZED help you with that? Or maybe provide a little context for Yeah. No. ZED is definitely opening more doors. ZED is certainly, as the demand for greater economy campaigns, not just goes up, but is going up in terms of scale. Right? So we have many clients who are coming to us saying that the days of testing this with 5 and 10 clients are over, and now they are trying to scale it up. In fact, in the past couple weeks, I met with a CMO of a major global brand. who is working with 1 thousand influencers at a time and his quote to me was that he wants to 10x that and was very interested in ZED. So ZED is certainly, you know, is certainly going to be something that is gonna enable us to scale this and operate more efficiently. Okay. And my other question was just regarding how you guys are thinking about M&A opportunities in your sector, either adjacencies you know, vertically or horizontally, you know, just you know, curious if you think it is target rich environment, you think there is some things that you can do this year that may, you know, accelerate your path, I am just curious to know what, how you are kind of thinking about it right now. So, the way we are thinking about it is we are looking-- we prioritize a number of different capabilities that we would like to get, but we are also trying to stay flexible enough knowing that, you know, you can always find exactly what you want. So we have a well defined M&A strategy The priorities are to add new capabilities, not necessarily just to add look-alikes to get scale. The new capabilities are capabilities that would allow us to cross sell into these enterprise clients. Where we see it going is that right now, it is very much kind of a narrow pure play offering of creator partnerships across the industry. But in the future, what we are seeing is that enterprise clients in particular are looking for a more integrated offering, integrated across content, across media, across commerce, like social commerce, for example. And so we are actively out there having discussions. I would characterize it, as you say, as a target-rich environment. However, with that said, there is a lot of deals according to the investment banking community that there is a bid-ask price. So spread that sometimes is insurmountable. We are being very disciplined. We want to pay fair prices. But, you know, also do not want to overpay. We are planning on using the capital efficiently and responsibly. But we are very encouraged based on the number of active conversations that we have and relationships that we are building. Okay. And is there any way to talk about your current numbers like, apples to apples or same store sales where you know, we factor out you know, the SMB business and the project work that you did want to continue on with in 2026. To kind of consider, like, what is the core revenue and or bookings growth look like if you strip out, you know, some of the business that you have intentionally tried to avoid? Yeah. We are not reporting to that level of detail, but, as I said in my comments, over the past 12 months, our enterprise portfolio has grown at a double digit rate. So that is our attempt at, you know, sharing with you exactly what you are asking for. And, we really believe that the underlying base is fast as we can as soon as we can melt away this SMB you know, project work and client base. That the underlying health of the enterprise accounts as a group is really encouraging. And as I have said in the past too, it is growing faster than the industry. So that is where trying to get to as fast as we can. Okay. And last thing, you know, for your consideration, is, you know, should investors, you know, think that at this point, we would it would be like, we will see bookings begin to trend upwards with Q2? At this point in the in the business trajectory? Yeah. I mean, that obviously, we are not giving specific guidance, but that, you know, we are focused on increasing bookings and Peter said, there has been some timing issues that we ran into this quarter with some of our larger clients, which already, you know, good things are happening with some of these clients. So stay tuned for Q2. Okay. Okay. Fair enough. Alright. Thanks a lot, Patrick. It was good catching up with you as always, and I am sure we will talk again soon. Thanks. Thank you, Kris.