Ryan Schram
Analyst · Ladenburg Thalmann. Please proceed
8:46 Thanks, Peter. 2021 was truly our breakout year as a company. All in all, we set new records in nearly every measurable facet and it served as a positive stepping stone towards IZEA's broader growth strategy shared in previous earnings calls. From our best quarter of bookings ever to delivering an all-time full year revenue record, it's clear that IZEA's investments of time, capital and talent are providing demonstrable results for our shareholders. 09:21 I'd like to share some insight on how we continue to build positive momentum during fiscal year 2021, while also further establishing the foundation for the future of things to come. First, let's start with IZEA's go-to-market strategy. During the course of 2021, we saw a variety of sectors driving IZEA's growth, some of which began invest in influencer marketing more notably due to factors created by the pandemic and have since carried forward as a force multiplier as the world begins to reopen. 09:59 The new to us of our business is Fortune 10 to Fortune 500 brands across five core segments: consumer electronics, entertainment and media, consumer packaged goods, retail and grocery, and social media platforms. We're very proud to be the partner of choice for household name companies, who entrust our Managed Service team, and who license our software products to develop innovative campaigns across the creator economy. When we win or expand business with these types of customers, many of whom conduct extensive competitive reviews and vetting we believe and not only emphasizes IZEA's value proposition, but it validates our distinct market strategy long-term as we seek to consolidate market share. 10:51 To that end, when you read press releases or hear commentary during this call, regarding clients of our Managed Service practice or SaaS customers, who license IZEAx Unity Suite. We intentionally refer to these wins by sector and rank instead of brand or corporation name due to industry standard confidentiality clauses unless we have permission to disclose from those clients. Don't get us wrong, we love the shout these names from the hilltop, but in an effort to provide visibility around momentum to our shareholders, we feel it's important to highlight particularly notable commitments and as detail of a manner as possible, whilst protecting our clients' confidentiality in a public setting. 11:37 As you've likely read in our various press releases throughout the last year, IZEA is actively expanding its new geographies, new sectors and entirely new types of clients. Thanks to the hard work of new and existing team members alike. We are assertively yet prudently investing in a combination of personnel, performance marketing and technology research and development to drive our growth, both near term and long. Many of these initiatives will be 2023 and beyond story lines, but with a critical foundation having been established during 2021 and throughout this year in 2022. 12:20 Well, we don't have time to recap everything today, I would like to take this opportunity to remind shareholders that all of our exciting news can be found on izea.com/investors including the opportunity to subscribe to automated email alerts whenever we make important announcements that you may be interested in. That being said, plan on hearing more from us and many of these exciting initiatives that are actively underway, whether as part of our emerging market strategy that has IZEA entering the Chinese market for the first time to our new MetaMod offering that brings our 15 years of experience, relationships and technology to the Metaverse in order to embrace the full promise of Web 3. 13:06 To the continued expansion of our solution partner program and industry leading coalition of technology and service providers that enhance the campaigns that we build for our clients. It's a tremendously exciting time to be at IZEA, but it all starts and ends with our premise of involving cutting-edge technologies in every aspect of our business. IZEA created the influencer marketing industry in 2006 by launching the very first platform to pay influencers, and we haven't stopped innovating fence. To that end, we are actively building the next generation of our enterprise software, while simultaneously bringing our marketplace efforts aligned to shake front and center in the coming months. 13:57 We also believe there might be entirely new ways to serve the creator economy given the continued large amounts of money flowing into the space globally, particularly given that there are simply more prospective customers who are creators on an absolute count basis, then the brand marketing ecosystem itself. Putting both universes under our proverbial roof creates limitless potential. These investments have multi-business unit impact for IZEA and that they drive software and transactional revenue while also working to lower the cost basis of our Managed Service business unit by increasing operational leverage. 14:41 Lastly, I wanted to share some insight on our point of view regarding organic versus inorganic growth. Well, IZEA has been acquisitive historically, the lion share of our growth in recent years has been driven solely by organic means. Therefore, our philosophy remains to be primarily focused on ourselves, while also being opportunistic to strategic inbound M&A given our unique status of being the only public company dedicated to influencer marketing. Ultimately, it's our belief that consolidation on a multi-continent and our global basis is inevitable and we feel that IZEA is well positioned to lead not follow that reality. 15:29 One of the key ingredients of our success in recent years has been our role in the war on talent. IZEA aspires to be the singular player in the trader economy where our industry's best talent lives and thrives from client facing positions to those in our technology work groups, we have greatly benefited from the net gain of talented individuals seeking to showcase themselves on a bigger stage and abandon their previous roles at competing smaller startups. Their decision to join team IZEA is due in part to our financial stability, our access to resources, the company's continued positive performance and most importantly our growth potential in the years ahead. We're so glad to have them here and as active co-owners of the company through our compelling team member equity program. 16:26 For some closing remarks on 2021 and a forward-looking view at our business through his eyes, I would now like to turn the call over to my colleague and IZEA's Founder, Chairman and CEO, Ted Murphy. Ted?