Ryan Schram
Analyst · Ladenburg Thalmann. Please proceed with your question
Thanks LeAnn. As part of our managed services offering, custom content has become a key catalyst for IZEA’s growth in 2017. The impact of January 2015 acquisition of Ebyline, the business hypothesis was never about the growth of content workflow or the legacy newspaper side of that business. But the ability to produce high quality content at scale for brand marketers. Our purchases then Content last July further extended our custom content capabilities, unlocking the e-commerce category for the company while also increasing our margins. Throughout 2016, our leadership team focussed all efforts that were all about comprehensive cross trading for our sales staff. And we also completely revamped our marketing vehicles to underscore the advantages of these custom concept offerings. The teams focus at execution is apparent. We look at the growth in the managed custom content segment of our business in particular. The first half of 2017 produced our largest custom content netbookings ever, $2.78 million up from $1.29 million during the same period in 2016, that’s 115% growth year-over-year. And when you look at where that growth was coming from in custom content, it’s a healthy mix of both new and return business for IZEA. It’s also a diverse pool categorically driving from a wide range of sectors, one in the [Indiscernible] from travel and tourism to insurance of financial services to retail and e-commerce. This is validating over our chain marketing trend that puts a days’ consumer, brands will be to behave more like publishers in order to drive engagements in both the pre and post purchase decision making process. Developing content as such stay and distribute them effectively remains a top priority and a challenge for marketers. Since the efficiencies gained by IZEAs platform technologies and proprietary processes we are able to solve a meaningful need in today’s market place. Any customer or competitor attempted to steal content, either manually or in a traditional [Indiscernible] methodology is at a substantial disadvantage. We’ve observed meaningful benefit from engagements that include custom content, namely they tend to be larger, six and seven digit investment levels, where we are directly with the brands as the host are going through their agencies or other intermediaries. These engagements also tend to spend a larger executional timeframe of multiple quarters upto a year as the needs for content are largely evergreen for these clients, particularly those who are focussed on -- efforts to boost their competitive stance. We welcome these factors with open arms as IZEA unlocks higher profit margins on larger client commitments. Our custom content gross margin has grown to over 60% in our past three quarters. That’s impressive considering that only certain offering custom content in early 2015 our margins were only 33%. In other words, we’ve nearly doubled the margin in just over two years. As you can tell our team is very bullish on all aspects of custom content as a means of disrupting the broader marketing services ecosystem. However, e-commerce related custom content needs, the assets that are behind the scenes are going to favour it online shopping destinations such as metadata, product descriptions and other certain [ph] optimization centric high volume assets present a rare opportunity for IZEA to dominate on a global basis. To bolster our efforts we recruited and appointed Eric Abrahams, a 15-year industry digital marketing veteran as Managing Director of our e-commerce sales group in June. Eric will lead a growing team of sales professionals who work directly with the online merchant side on large retail organisations. This highly specialized area of expertise is in investor what we believe will provide a tremendous opportunity not only for IZEA but for our clients. It goes without saying that we couldn’t deliver this type of growth and margin gain without our proprietary technology IZEA acts. Further, by commitment from our team members to continuous improvements. We are constantly optimizing our business processes and gaining leverage and areas big and small every week. In Q2 of 2017, we delivered the highest revenue per full time employee since becoming a public company, $216,000 per employee up from $197,000 per employee in quarter two of last year. IZEA is becoming more and more efficient as an organization while continuing to deliver growth and invest it in the future. For some additional commentary at IZEAs second quarter and perspective on our path to profitability, I’ll now turn the call over to my colleague and IZEA’s Chief Executive, Ted Murphy. Ted?