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IZEA Worldwide, Inc. (IZEA)

Q4 2016 Earnings Call· Tue, Mar 28, 2017

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Transcript

Operator

Operator

Greetings and welcome to the IZEA Full Year 2016 Earnings Call. [Operator Instructions] As a reminder, this conference is being recorded. I would now like to turn the conference over to Ryan Schram, Chief Operating Officer. Please go ahead.

Ryan Schram

Analyst

Good afternoon, everyone and welcome to IZEA’s Q4 2016 earnings call. I am Ryan Schram, Chief Operating Officer at IZEA. And joining me for today’s call is IZEA’s Chief Financial Officer, LeAnn Hitchcock; and IZEA’s Founder, Chairman and CEO, Ted Murphy. We are pleased to have you with us this afternoon. Earlier today, we issued a press release with additional information regarding IZEA’s fourth quarter performance. As a reminder, all of our Investor Relations information can be found in the corporate section of our website, izea.com. Please note that during the course of today’s call, our management team will discuss IZEA’s business outlook and may make forward-looking statements regarding the company that are pursuant to the Safe Harbor provision of federal securities laws. These statements are predictions based on our team’s expectations as of today. Actual events or results could differ due to a number of risks and uncertainties, including those mentioned in our most recent filings with the SEC. The company and its management assume no obligations to update any forward-looking statements made during today’s call. With the appropriate disclosures out of the way, I am now pleased to turn the call over to IZEA’s Chief Financial Officer, LeAnn Hitchcock, to walk us through a summary of the company’s performance in the fourth quarter of 2016. LeAnn?

LeAnn Hitchcock

Analyst

Thank you, Ryan and good afternoon everyone. I am pleased to share that IZEA continues to improve this operation and set higher record targets each period. IZEA reported record annual net bookings of $30 million in 2016, up from $24.5 million in 2015. This came in within our original 2016 guidance of $33 million to $35 million, but in line with our revised guidance of $29 million to $30 million we issued in Q3, after we experienced the pullback in Q3 customer commitments due to political uncertainties and large cancellations from two customers due to their financial difficulties. IZEA’s 2016 annual revenue was $27.3 million, up from $20.5 million in 2015, up 33% year-over-year increase and in line with the 2016 guidance of $27 million to $30 million that we provided at the onset of the year. IZEA reported 2016 annual gross profit of 48%, up 800 basis points from 40% in 2015 and greatly surpassing our 2016 guidance of 38% to 41%. IZEA also reported 2016 annual EBITDA of negative $5.2 million, which also exceeded our 2016 guidance of negative $6.5 million, a 20% improvement against our stated goal. All of these improvements and exceeding of expectations were a result of our focus on execution and tight control on our spending levels throughout 2016. IZEA reported fourth quarter revenue up 19% to $7.4 million compared to $6.3 million in Q4 2015. This increase is primarily due to organic growth in all of our revenue streams, including sponsored social revenue, content revenue and to a lesser extent, service fee revenue. Sponsored social revenue increased 22% to $4.7 million, accounting for 53% of total revenues in the quarter. Content revenue increased 15% to $2.6 million, accounting for 35% of total revenues in the quarter. Net bookings increased 11% to $8.1 million…

Ryan Schram

Analyst

Thanks, LeAnn. 2016 was all about operational excellence for IZEA. Heading into the year, our internal teams concentrated on four areas of optimization. Increasing average deal size for both new and existing clients, continued operational expenses, improving our gross margin profile, particularly in custom content and most importantly, showing improvement on the bottom line. I am pleased to report that we have made notable progress in each of those areas. IZEA’s average deal size increased 22% to $31.7000 on an annual basis by average compared to the 2015 level. Our cash-based OpEx to revenue ratios decreased 75% to 67% year-over-year and our margins increased 40% in 2015 to 48% in 2016. These factors all contributed to reducing our EBITDA loss by approximately $2 million year-over-year. Not only that we improved these metrics, we also delivered significant year-over-year growth while doing so. We grew both our influencer marketing and custom content businesses 33% from 2015 to 2016, with approximately 60% of the annual business coming from existing clients and 40% coming from the new members of the IZEA family. [indiscernible] the company is willing to benefit from increased customer budget in content and influencer marketing in a meaningful way. Here are some examples. Last year, we saw Fortune 100 clients of ours more than double their 2015 booking commitment of $1.2 million. It’s been another different Fortune 100 company, already grow the IZEA commitments 10x from 2016 in just the first few months of this year. It is clear that we have tapped into a growing area of interest for marketers. An increasing repeat business tells us that we are delivering value. Not only that we are selling more, we are selling more efficiently as well. Our gross pipeline conversion ratio reached new heights in the fourth quarter, with 29.7% of…

Ted Murphy

Analyst

Thank you, Ryan. Midway through 2016 our Board challenged management to show a path of profitability, a side line that indicated some leverage in our model to demonstrate viability of the company at scale. That is what we set out to do. And we moved very quickly. We celebrated our first EBITDA positive month in Q3 and had a cash flow positive month in December. We were able to make some incredible progress inside a few quarters simply by adjusting some operational levers and slowing down the rate of new hires. The process caused us to reexamine everything we do, to question where we were efficient and where we were not. It gave us the moment to breath and look inward to do a full system check and make sure the IZEA rocket wasn’t leaking any fuel. We were able to tighten some gas kits, shed some store ways and deploy some much-needed software updates. Three quarters later, we are a better company for it and I am happy that the Board helped to push up in that direction. The delicate balance between growth and profitability is a tricky proposition for any technology company. Too little fuel and you may be passed by competitors who are heavily invested. Too much fuel and you may stay out of control, unable to slowdown and crushed by your own velocity. At IZEA we aim to strike a balance. While we are certainly entrepreneurial, we don’t believe in growth at any cost. We believe in responsible, sustainable growth. We look at fallen unicorns, like those media, as an example of what can happen when spending spirals out of control. That doesn’t mean we shouldn’t invest, raise capital or take risks. But it does mean that we need to always have this pipeline to profitability.…

Operator

Operator

Thank you. At this time we will be conducting the question-and-answer session. [Operator Instructions] Our first question is from the line of Darren Aftahi with ROTH Capital Partners. Please proceed with your question.

Darren Aftahi

Analyst

Hi guys. Thanks for taking my questions. Just a few if I may, first on kind of your fiscal ‘17 guidance, can you talk about two elements, that one kind of, what is the assumption in terms of the cadence of new versus existing kind of clients with revenue composition. And then on kind of the incremental like roughly $5 million or so at the midpoint, how much of that is from existing products versus some of the new stuff you announced at IZEAFest? And I have got a couple of follow-ups.

Ryan Schram

Analyst

Sure. Hi Darren, it’s Ryan. As we stated on previous calls, our goal is to have that ratio maintained similar to what we saw in 2016. We believe that 60% existing clients, 40% new would be the goal. I think on a quarterly basis, as we – some in the past as well, that can fluctuate call it 10 points in either direction depending on what particular quarter it is. But that’s what we were to see for 2017. As it relates to the new products that were announced at IZEAFest, I am assuming you are referring to primarily content app. The idea here is for us to start seeing that be the part of deals that are coming in. But as we have stated in the call, we just started including those in proposals that went out following IZEAFest. So we are basically call it a [indiscernible] out from that, so we have high hopes for it. But we will have more regular details on that in calls to come.

Darren Aftahi

Analyst

Great. And then just a couple of more. Your current sales headcount, I guess, quota-carrying sales headcount and then where do you see that number going by the end of fiscal ‘17? And then lastly, on your gross margin guide, it looks like gross margins are kind of guided flat, I think if I heard you right, you said that your custom content gross margins, actually the sponsored revenues increased pretty dramatically as this content. I am just kind of curious why that number seems captive if there is just conservatism or you feel like you have kind of hit an inflection point whether there is a lack upside, so to speak?

Ryan Schram

Analyst

Sure. So, we finished the year with 44 quota-carrying sales personnel. I would say that over the course of 2015, we probably look to get that number ideally close to 50 or so based on where we currently are. And that would also be opportunistic if there is great chance to come along that makes sense for us. We think that there is a lot of opportunity for us to be able to secure the members of the team, that add direct experience in influencer and content marketing. I will let LeAnn weigh in a little bit more on the margin question. But what I would say to characterize with is that, our goal all along was to get somewhere in the hemisphere between 45 and 50 percentage points of margin. So we see this as being very much within that target and [indiscernible] sort of what we see for the future.

LeAnn Hitchcock

Analyst

Right. And to the extent that, that range is depending on the mix of what we are selling during the quarter and the contributions of some of those self-service, people that come in and use our content applications at which those are at lower margins. So depending on when those trigger that can lead to fluctuations in that margins as to what – we are trying to take that mix where we believe it’s really ideal right now at 48%.

Darren Aftahi

Analyst

Great. That’s helpful. Thank you.

Operator

Operator

Thank you. Our next question is from the line of Mike Malouf with Craig-Hallum. Please proceed with your questions.

Eric Des Lauriers

Analyst

Hi, guys. This is Eric on for Mike. Thank you for taking my questions. I just wanted to touch on some of the new revenue streams that you mentioned at IZEAFest in February. I know some of them like IZEA Pay that were available today, but others were what should be ready in the coming weeks. I think you mentioned that Promoted Posts is first launching with Facebook and then you were looking to get other licensees. I was looking for an update on those and see if those are all rolled out or sort of what else do you guys have to do in terms of getting those rolled out for 2017?

Ryan Schram

Analyst

So, IZEA Pay is out, content app is also out and people are able to go in and signups also with their credit card. And we are starting to see some benefit from that. Promoted Post is available through just to our advantage services clients right now. We have rolled that out inside of our – basically our instance of IZEAx and we are kind of burning that in right now. It is being included in campaigns and those campaigns are running.

Eric Des Lauriers

Analyst

Okay. And then I think LeAnn was mentioning that some of the margin pressure in sponsored was because of that self-service business. Do you see any of the – any of these new revenue streams like amp, I know you said with self-service, are any of these particularly weighing on the sponsored margins or is this just sort of a lot to do with the existing businesses as well?

LeAnn Hitchcock

Analyst

It’s actually more because of margins that weigh it down from the existing Ebyline content customers that were there that used that platform on a self-service basis more than the new sponsored offerings.

Eric Des Lauriers

Analyst

Right. I think that early in the call, you mentioned that you expected the content gross margins to decline. And with revenues growing about 20%, I am assuming that the margin pressure will come from sponsored, so just wondering if that had to do with the new revenue streams in that IZEAFest if that’s just kind of – if they are just kind of just cresting where they are now?

LeAnn Hitchcock

Analyst

No, it’s pretty much cresting where it is now.

Ted Murphy

Analyst

Yes. I think that the only other part of that on the sponsored side is partners. People are licensing IZEAx, those people come in at a lower margin for the deal flow that they push through the system. So that’s really the only thing that could affect those sponsored social numbers. The content is really impacted negatively by the newspaper part of the business, but as the main part of the business grows that becomes less and less. So I would say there is still some room for improvement on the margin side. We made huge improvements from 2015 to 2016. It’s something that we are constantly looking at, but I think that 48% is a pretty safe number looking forward.

Eric Des Lauriers

Analyst

Alright, great. Thank you.

Operator

Operator

Thank you. [Operator Instructions] Our next question is from the line of Jon Hickman with Ladenburg Thalmann. Please proceed with your questions.

Jon Hickman

Analyst

Hi. Just one quick question, Ted, you didn’t give us kind of a forward-looking number for bookings this year, could you elaborate on that?

Ted Murphy

Analyst

I didn’t really see that. The bookings to revenue number, those – if you look at that you are talking about 10% to 15% above the revenue numbers is where that is leading right now.

Jon Hickman

Analyst

Okay, thank you. Rest of my questions, have been answered.

Operator

Operator

Thank you. At this time, I will turn the floor back to management for additional remarks.

Ted Murphy

Analyst

We appreciate everyone joining us this afternoon and thanks for your continued support of IZEA. For more materials on the company or the reason – or to research make sure you visit the company’s section of our brand new website izea.com. Thank you again.

Operator

Operator

Thank you. This concludes today’s IZEA conference call. You may disconnect your lines at this time. Thank you for your participation.