Mike Campbell
Analyst · Udall Associates
Great. Thank you, Steve. As Steve mentioned, I just want to add some additional color to support some of the Steve's earlier comments. Regarding our existing INVOCenters, as you mentioned, we're making continuous progress in each of our INVOCenters where patient consult and cycles were up compared to the first quarter. We believe that patient consults are one of the key indicators for us and a key metric to track as the time from consult to cycle is typically two to four months or even longer in some cases. So it's exciting to see the consult steadily building as it should lead to increase patient cycles. One important item to point out is that most centers tend to run their patient cycles and batches as well, typically every other month. So some of our centers only had one batch completed during the second quarter whereas two batches were completed in the same center in Q1, but as the total number of cycles grows, this sequencing will accelerate where we expect to be doing cycles consistently on a monthly basis. This progress being made is due to the enhanced marketing efforts we are executing from both a top down and bottom up approach to drive patients to these centers. From the bottom up perspective, we are conducting physician outreach programs in the local communities by informing the referring OB/GYNs that this technology is available for the patient population. The top down perspective, it is primarily focused on the various social media platforms as well as Google advertising. As Steve mentioned, we are also looking to expand on these initial activities. On the social media front, in addition to traditional advertising on these platforms, we are also doing a number of Facebook live webinars with both our U.S. center leaders, Karen Herrmann [indiscernible], but we are also expanding this program to include our guys from existing IVF centers that offer INVO to their patients. On the Google front, we are doing key ad work campaigns for fertility treatment in our targeted markets and all this activity is driving patients into the clinics and creating awareness, which we believe is critically important to our long-term success. So going back to my comment about patient consultations for a moment, the way we look at this is in three different datasets. First off, we typically offer a free 15 minute phone consult that's generated from the advertising. The objective here is to move this conversation to a more formal consult appointment. After the formal consult, depending upon a number of factors, potential patients would then move on to treatments, workups and ultimately cycles, again is generally a two to four month lag time from the initial phone consult to the cycles being initiated. We're also seeing improved conversation here as well. While not every patient is indicated for INVOcell, we are seeing improved success in communicating the unique benefits of INVOcell and how it may be an effective option for them. With increases in consultations, again we believe this sets the stage for long-term sequential growth. Regarding cycles, we completed a total of 59 cycles during the second quarter on our INVOCenters and we completed 24 cycles in July and have three additional batches scheduled in August and September. So we expect our 3Q number to significantly increase for the quarter. Transitioning a bit, we are actively focused on our initiatives for our planned new centers as Steve mentioned in the Bay Area, California, Tampa, Florida, and Kansas City, which we previously announced. As highlighted earlier, we are targeting metropolitan areas that need a number of key criteria that we believe make them highly attractive markets suitable INVOCenters. Each of the centers are at various stages of completion and we are on target to open Tampa and California before the end of the year. We believe that the blueprint we attained from our Atlanta and Birmingham clinics, we think that this will help accelerate all aspects of our future clinic build outs, including construction, operations and marketing. Shifting to the distribution front. As Steve mentioned, since we're gaining control of INVOcell's distribution in the U.S., we have engaged with most of the domestic IVF clinics that were trained on the INVOcell. These interactions have yielded renewed interest in the adoption of INVOcell and the IVC procedure and it has also led to new INVOCenter partnership discussions and generated potential acquisition opportunities that Steve has already mentioned. We're extremely pleased with the increased interest from reproductive endocrinologists, who want to add INVO to their patient offering. We have several support programs that we can offer to help integrate into their practice and also help generate patient awareness in their local markets. Our focused INVOCenter marketing strategy is important to drive overall awareness and demand, but patient success will truly accelerate and will saw interest as we look to secure our national footprint as an affordable and accessible alternative to traditional IVF. Our patient success rates are aligned with our expectation and we are increasing awareness on a national level. In fact, we had over 3,000 views for Dr. Herrmann's Facebook webinar last month detailing the benefits of INVOcell. Just a quick update on our international activities. In China, our partner Onesky has started with the product registration at the NMPA. First, documents have been submitted and we are now in the process providing product samples for testing. The NMPA product testing phase will take about three to four months. In addition, the first distributor training has been completed and the second clinical training will be organized at the end of August 2022. As a reminder, Onesky will be responsible to register the product in country and upon government approval they will be obligated to purchase minimum quantities of INVOcell totaling approximately $14 million over the initial five year term of the approval. We are pleased with the progress being made here and we are very excited about this relationship. In Malaysia, IVC will officially be commercialized at HUKM University Medical Center later this week. HUKM will start offering INVOcell in both via public and private sectors and are planning to complete 30 cycles to 40 cycles by the end of 2022. Additionally, we have a fertility partner currently in process of setting up INVO lab in their existing hospital. They have engaged contractor and construction start in the next coming weeks. This INVO lab is expected to be up and running by Q2 2023. In India, we had to pivot following the pandemic, but we do have two separate REI [ph] groups that are planning to set up fertility centers in their existing practices. Space has been allocated, and we are looking to enter into agreement to support their efforts with a unique business model that we believe could be mutually beneficial for both of us. In Pakistan, we have engaged – we have been engaged to help set up an INVO center in a brand new hospital be both out there. We recently completed our initial training, following a visit from Inger Carlsson of VP of Clinical Affairs. And we expect this new center to be open in Q1 2023. And finally, in Europe with European summer holidays coming to an end, we are expecting to see a nice ramp heading into the fourth quarter. Spain is leading the way with several fertility centers offering INVOcell in this market, and we just received government approval in Austria to market INVOcell and our partner center is in process of initiating their initial patient trial. So overall, we have extensive activity in the funnel with great opportunities around the globe. We’re excited about the future at INVO. Thank you for your time. We appreciate the continuous support. With that, I’ll turn it back to you, Steve.