Gene Hall
Analyst · Bank of America. Your line is now open.
So let me just -- I mean there's clearly risk in anything you do, but we think these are actually -- have a lot of upside to it. And let me just take for example the training piece. So the way we have traditionally trained is, we'll bring a new person on and depending what role they're in and what geography they're in the training is six to eight weeks long and it's really good training. We have -- it really gives them a lot of tools. What we found is after getting training for a couple of weeks, the kind of retention of what they've learned isn't as high as you'd like. And so we've come up with what we think is our big innovation there, which is shortening the upfront training to approximately -- again, it will vary, they call it approximately two weeks. And then delivering the others -- other training, as they're in -- throughout their first year, but when they need it. So for example, you might have a training session on how to handle client objections for a particular product. If you get the training upfront well, it's much more applicable, if they're about to talk to a client about that particular product to get their firm hand on how to handle objections, the day before as opposed to three months beforehand where they -- the retention that there -- what they remember about what they were told is a lot lower. And so the way to think about it is, they're going to get the same amount of training, but this is actually a much more effective way to do it, because we give them the bases what they need upfront. And then each week they would get a booster on the specific things they need to address the challenges, they have there with their client base that particular week. And so the total training we are not thinking of is less, it's just a smarter way to do it, where they get it where they can really use it. Any studies that you read and our experience is the same, which is, if you get trained the day -- if the salesperson gets trained the day before they have to actually use it, they pay higher a lot attention than if its the fifth week of six weeks of training for something they're going to use in nine months, if you're with me. And so the way to think about it is, same training, just much more effectively delivered. It also happens to help our cost structure, because then we have people into territories sooner. And so instead of going to territory after six or eight weeks, they're going to territory after two weeks, and so they actually start learning their client base and get to that first sale faster, which gives them a lot of confidence.