Peter Hecht
Analyst · Cowen. Your line is now open
Just to remind everybody, I mean, we've always seen the workhorse here as DUZALLO. We’ve been out in the market now for a year with ZURAMPIC. We’ve learnt a lot, particularly, physicians are a little complacent, how they manage these patients. They’ve been managing them the same for 25 years, which has required us to push them a bit to say, hey, these people that aren't controlled and continuing to flutter, you got to do better. Now one of the obstacles that we’ve been wrestling with in the market is the renal tox warning with monotherapy where they will get to allopurinol 300 and then they’re not to go and they’re making the next choice, which will be ZURAMPIC, and the concern is what if they forget to take their allopurinol, am I putting my patient at risk? And this is where the fixed-dose combination takes that off the table. So now you’ve got one pill, once a day, one co-pay that's twice as effective. And what we’ve seen in the market so far is, it's only been a couple of weeks, but physicians clearly see this as a different drug. And we’ve only got a week of scripts really, and we saw a nice bump, but we’ve a lot of work to do here in continuing to move the prescriber to a place where they need to be as far as more effective therapy. I think it's something that -- the fact that we are going to be here all alone for an extended period of time, we think is achievable. And we are going to be very thoughtful with regard to how we invest moving forward. And the piece that I -- Boris, I need to see, is how promotionally sensitive the DUZALLO really is to really inform where we go next, but I think overall we like the market. I think we -- everybody sees DUZALLO as an advancement in care, and we’ve got a lot to learn and a lot to do in the marketplace, but we still see this as a certainly a peak sales of $300 million. Keep in mind, we need somewhere between 6% and 8% of the patient population to get there. So when I look at this market, I look at the brand, I think it's quite achievable.