Tom McCourt
Analyst · Barclays. Your line is now open
Thanks, Peter, and good afternoon, everyone. LINZESS growth continued through the first quarter, driven by the strength across key fundamentals in our business. Since the initiation of our DTC efforts in April 2014, total prescription market share for LINZESS has grown by over 65%, a new prescription share has increased by over 50%. Data show that LINZESS growth is coming primarily from patients taking OTC Laxative, with over 65% of new LINZESS patients having previously been treated with OTC. This patient population represents the greatest potential for continued growth and we are continued to work hard to bring LINZESS to millions of additional adults suffering from IBS-C in chronic constipation. We are still in the early chapters of the LINZESS story and the key metric the lead indicators continue to look strong. Approximately 460,000 LINZESS prescriptions were filled during the first quarter, a 90% increase compared to the first quarter in 2014. As we saw in the first quarter 2014, prescription growth in the category slowed early in the year, which we believe is primarily due to the seasonality of the market, changes in patient insurance plans or patients working through annual deductibles. We are anticipating an increase in prescription demand in the second quarter strengthened by the launch of our new DTC campaign early in early April, combined with seasonal market growth. Turning to patient persistency, we continue to see LINZESS performing approximately 40% to 60% better than Zelnorm and Amitiza on a launch aligned basis over 12 months, a metric that in our view is the key indicator patient satisfaction. The physician prescriber base is now grown to over 125,000 healthcare practitioners, thousands of these healthcare practitioners have generated more than 150 LINZESS’ prescriptions and many have generated over a 1000 since launched. And lastly, we continue to have broad payer access and reimbursement with payers recognized in the clinical and economic value of LINZESS. As I noted earlier, we and Actavis initiated a new LINZESS patient awareness campaign last month. The new campaign leverages key insights and learnings from the initial campaign with the goal of broadening its appeal and increasing awareness of LINZESS. We believe the simplicity of this ad will better enable patients to community more effectively to their physician and increase the request for LINZESS. I want to take a quick moment and recognize the combined effort by the joint Ironwood and Actavis team for a tremendous success in our initial patient awareness campaign. Last month, the 2014 campaign was chosen by team of industry experts, DTC perspective is one of the best advertising campaigns in 2014, a fantastic accomplishment for the joint team. With expected patent protection until at least 2031 and over 40 million adult IBS-C in chronic constipation suffers estimated in the U.S. We believe LINZESS has tremendous opportunity to benefit millions of additional adult suffering from IBS-C in chronic constipation generating great value for the brand. In addition, we intend to utilize our excellent commercial capabilities to expand the selling opportunities for LINZESS and grow additional cash generating products. To that end, we're pleased to be co-promoting Cologuard with Exact Sciences. Cologuard is the true advancement healthcare technology as the noninvasive test for colorectal screening. The addition of an innovative product like Cologuard should increase the productivity of our sales force by generating incremental sales for Cologuard, as well as creating additional selling opportunities for LINZESS. Our promotional effort should generate additional revenue for Ironwood with no additional unreimbursed costs and the Ironwood sales force continues to have further capacity for additional proprietary products. The teams begin promoting Cologuard as the second physician call in late April and were eagerly awaiting early results. Returning to linaclotide for a few moments, we and Actavis continue to innovate with linaclotide, seeking to provide a wide range of treatment options that covers a spectrum of patient needs in this category. We're advancing a once daily 72 microgram dose of linaclotide for adults with chronic constipation. If approved, we believe the 72 microgram dose and the currently approved 145 microgram dose will accelerate the expansion of LINZESS use with adult chronic constipation patients by providing physicians dose optionality to better manage this large and diverse population. We’re also advancing linaclotide colonic release which is designed to provide a more targeted delivery and greater relief of lower abdominal pain, which is the predominant symptom for IBS-C patients. In addition, there is a second product opportunity, which could expand GCCA-mediated abdominal pain reduction into additional indications where patients suffering from chronic abdominal pain are not experiencing constipation. This includes conditions such as ulcerative colitis, diverticulitis and other subtypes of IBS, which represents an estimated 17 million Americans suffering and in need of new treatment options. And lastly, the data from our opioid-induced constipation Phase II study will inform whether linaclotide has the potential to become an important treatment option for millions of patients suffering from the symptom associated with OIC. These innovations support the potential to maximize brand growth and provide additional benefit for millions of patients suffering from these frequent and highly bothersome abdominal symptoms. With that, I'll turn it over to Mark.