Thomas A. McCourt
Analyst · months of launch
Thanks, Peter, and good morning. We continue to be encouraged by what we're seeing in our launch efforts with LINZESS and in the U.S. marketplace. The 4 most important indicators for success of LINZESS includes the growth and productivity of our prescriber base, the recognition by payers of the potential value of LINZESS can offer adult patients, the active involvement of the patient in the treatment decision and the uptake and growth of new and refill prescriptions which drive total prescriptions. We and our partner, Forest, are collaborating closely and effectively to activate all these levers. And as we will discuss in detail shortly, approximately 125,000 prescriptions for LINZESS have been filled in the second quarter. In addition, we are observing strong signals across key leading indicators reinforcing the substantial opportunity that exist for LINZESS moving forward. Our sales force is executing at a very high level and is a growing strategic asset for us. And we expect to utilize its full potential in the future. Starting with our physician efforts on Slide 5. At the end of June, approximately 30,000 physicians have prescribed LINZESS. This tracks well with other successful primary care launches in the GI space, including Prilosec and Zelnorm. These 30,000 physicians include over 70% of top decile gastroenterologist and approximately 40% of top decile primary care physicians. Additionally, we're seeing approximately 1,000 new prescribers choosing LINZESS for the first time each week, which is a critical component for sustained growth over time. We are not only seeing strong adoption but also continued growth in prescribing over time. The physician who began writing early continues to write. This suggests physicians appear to understand and recognize the patient need and the benefit LINZESS can offer for appropriate patients. Our robust and collaborative efforts to ensure physicians are well educated about the clinical profile LINZESS is manifesting itself in broad awareness, understanding and strong uptake. According to our internal market research, involving over 200 high and low-adopting physicians, 70% of surveyed gastroenterologists and 50% of surveyed primary care physicians report to be highly knowledgeable about LINZESS, and majority of surveyed physicians are highly satisfied with their initial experience with LINZESS compared to other treatment options and intend to expand use. These data, combined with the findings that is between 65% and 85% of physicians report a willingness to prescribe LINZESS for appropriate adult patients who request LINZESS, is very encouraging as we continue to execute our launch plan. Over the next several months, the strong joint sales force will continue to focus on our priority physician base to enable broader adoption, particularly amongst primary care physicians. The majority of LINZESS growth comes from either adult patients newly seeking care or adult patients actively managed by physicians with an OTC. 63% of patients treated with LINZESS are new to prescription, the majority of whom previously were treated with OTC. This continue to suggest a significant level of dissatisfaction amongst these adult patients as well as the potential size of the market available to LINZESS. Highly symptomatic conditions such as -- sorry. Physicians are reporting having a -- I'm sorry, physicians reporting having an effect in abdominal pain in addition to improving bowel function is a critical aspect to the treatment decision and they recognize the benefit LINZESS provides patients. Turning to Slide 6 and the payer. Managed-care coverage and out-of-the-pocket cost are the 2 most critical barriers for choosing LINZESS. This is one area where primary care launches have become increasingly more challenging in recent years and the primary focus of the LINZESS launch. We have made significant progress here in the first month of launch and we expect to add additional coverage in coming months. Right now, we estimate, based on current secured contracts, about 80% of patients covered by commercial insurance plans will have unrestricted access to LINZESS and approximately 50% will have Tier 2 or about a $30 co-pay. We have also made good initial progress in our Medicare Part D plan, which cover approximately 15% of target patient population. Slide 7 summarizes the progress to date that we've had with patients. Our initial efforts to engage patients is primarily been through the digital channel. Our market research shows that IBS-C and chronic constipation patients spend more time online seeking help for their symptoms than do others or any other GI conditions. To date, these patients have been quite responsive to online education efforts. And based on the importance of a good patient-physician communication and previous patient response in this category, there is sound support to expand this effort over time. Highly symptomatic conditions like IBS and chronic constipation with a highly dissatisfied patient population were actively seeking care, combined with a growing LINZESS prescriber base and a strong payer access, are foundational to expanding the patient awareness and educational efforts. Therefore, we intend to adjust our current marketing mix over the upcoming months to invest more fully in patient education to our digital channel as well as broader communication channels in media while expecting to continue to operate within the $250 million and $300 million marketing budget that we set forth. The combined efforts of physicians, payers and patients drive the steady growth in total LINZESS prescriptions. As I mentioned a few minutes ago, approximately 120,000 total prescriptions for LINZESS were filled in the second quarter and over 200,000 have been filled since launch. New prescriptions make up approximately 60% of total prescriptions, growing more than 150% quarter-over-quarter. And the refill prescriptions are growing very nicely, which is generally a good indicator LINZESS is working well in patients and is critical for long-term growth of LINZESS. We are extremely pleased of where we are today, yet it's important to remember that we're at the early stage of building our linaclotide franchise with the potential for long exclusivity. And as you can see from this slide, we continue to track against our analogs, Zelnorm and Prilosec, even though we are launching into a far more health care environment which we intend to improve over time. And together with our partner, Forest, we continue to advance LINZESS in the marketplace and hope and plan to strengthen the clinical profile as well as expand its utility for millions of additional appropriate patients. Over the next several months and years, we will continue to understand and leverage the critical success factors throughout the stages of the product life cycle in order to optimize the growth and success. I'll now turn the call over to Mark.