Thomas McCourt
Analyst · UBS
Thanks, Mark. As we've mentioned in previous calls, we will continue to share our highlights on potential commercial opportunities for linaclotide. We have a number of the participants on the call today, so I'll briefly review how we think about the patient, the customer and the market, as well as highlight some primary care launch analogs and relative learning that seems to be applicable, as Ironwood and our global commercial partners prepare to, hopefully, launch linaclotide.
The IBS-C and chronic constipation patient populations experience a continuum of symptoms, with all patients experiencing difficult and infrequent bowel movements and over 30 million patients suffering from a variety of additional bothersome abdominal symptoms, such as pain, discomfort, bloating and fullness. Patients typically experience at least one symptom over 100 days annually, with over 70% experiencing some symptom every day.
The majority of patients describe their symptoms as extremely to very bothersome, with pain as the primary reason they seek care.
Patients take a variety of medications to manage both abdominal and constipation symptoms. Laxatives are the mainstay for treatment and are generally used as rescue medication when straining gets quite difficult, but can often exacerbate abdominal pain, bloating and cramping. Therefore, it's not surprising that over 70% of patients are not completely satisfied with these treatments. Yet, due to a lack of treatment options, patients still take laxatives, 90 to 100 days each year.
This slide identifies the patients that we'll be focusing on at launch. Currently, there are about 15 million patients suffering from both abdominal and constipation symptoms who are actively seeking care and treated. More than 10 million of these patients are not satisfied with their treatment and have a significant need for effective alternatives. It's also important to mention that in addition to these 10 million patients actively seeking care, we estimate that there's an additional 12 million to 15 million patients not currently seeking care. They are struggling to self-manage their symptoms and are not satisfied with their current treatment options. This high-need population will be a secondary target for us to educate and help.
Based on the clinical profile -- clinical program results to date, the emerging a profile of linaclotide was very promising. Linaclotide is the first-in-class, local-acting, minimally absorbed peptide, that acts on both pain sensing nerves and intestinal fluid to improve abdominal pain, bowel symptoms and patient satisfaction. It's also important to note that in our Phase III IBS-C and CC clinical trials, symptoms returned within a week of patients discontinuing treatment.
Diarrhea was the most common adverse event reported in about 20% of patients. These data are from the 26-week IBS-C trial and are representative of all 4 Phase III trials. 90% of patients experiencing diarrhea, reported the episode as mild to moderate, with 50% of reported events occurring within the first week of treatment. It's also important to note that 4% of patients discontinue the trial due to diarrhea, and no serious adverse events reported as diarrhea.
Overall patient satisfaction is a key indicator of the clinical performance, and often reflects the real-life discussion between patients and physicians, as they assess treatment response. Over 50% of patients receiving linaclotide reported to be very to quite satisfied.
This is quite comparable to the level of satisfaction report with other patients experiencing significant symptomatic relief, such as heartburn sufferers, taking proton pump inhibitors. It's important to note that this comparison is across studies, and is using a slightly different 5-point scale but, directionally, is very encouraging.
In an independent third-party research study, where patients -- physicians were exposed to a clinical profile similar to linaclotide, about 20% to 25% of gastroenterologists and PCPs reported they would prescribe linaclotide, if approved, immediately after launch. With another 50% to 60% of physicians expressing a willingness to prescribe linaclotide, once they're comfortable with the post-marketing safety profile.
In a separate research study conducted by Ironwood, physicians were asked, what percent of IBS-C and CC patients they would prescribe this agent for, having a similar, when it's a similar profile to linaclotide? These physicians reported, they would potentially prescribe linaclotide to 40% to 50% of IBS-C and chronic constipation patients, and 60% to 65% of their patients who were not fully satisfied with current treatment.
Now we must acknowledge that these estimates are often overstated, based on historical correlation between market research, stated intent and actual physician prescribing behavior. But the intent to prescribe, again, looks very promising.
Now I want to remind you of our current thinking around possible adoption and uptake analogs for launch. It's important to note that primary care and specialty product launches are quite different. First, the population of patients for primary care products tend to be much larger and managed by far more physicians. Second, there are generally far more components in the primary care treatment process to progress from physician treatment decision to chronic management of patients. For the most part, these patients need to go to a retail pharmacy each time they need their drug, often facing significant co-pay, which can impact treatment adherence. This is in sharp contrast to the specialty drug market, where there are generally far fewer patients, seeing fewer physicians, often getting their drug in the office, which tends to be scheduled and actively monitored. Finally, there's generally a higher cost associated with specialty drugs. This -- thus, sales uptakers tend to be steeper and plateau faster, as opposed to primary care drugs.
We have previously mentioned that proton pump inhibitors and gastroesophageal reflux disease, or GERD, appears to be reasonable analogue, as we chart the linaclotide launch. GERD, IBS-C and chronic constipation are generally not considered to be serious disorders, however, they are extremely problematic for patients. The problems with the GERD, the frequency and bothersome of the symptoms and the level of poor satisfaction with pre-existing treatment, are all quite comparable to IBS-C and chronic constipation.
Prilosec, like linaclotide, was a first-in-class innovation in a market that needed to be developed, in terms of patient and physician awareness of the level of suffering. And most important, provided the opportunity to improve patients' lives. Prilosec provides us a real-life example, demonstrating the benefit of focusing and improving physician and patient communications. The simplicity of owning, relieving and preventing heartburn drove the success of Prilosec. Prilosec, which was the market leader for over 10 years, experienced steady growth and built the GERD category in excess of $12 billion in sales. Prilosec alone exceeded $30 billion in accumulative sales, just in the U.S.
Prilosec and Zelnorm serve as reasonable, but not a perfect analogs for linaclotide and the GCCA category. As you can see, they are both experience steady and comparable growth over the first 12 to 18 months. For Prilosec, growth was driven by its ability to relieve heartburn, thus capturing patient share. These patients tended to adhere well to treatment, which further accelerated growth. However, Prilosec was hampered by initial safety concern, including a boxed warning. In addition, it had a very narrow indication for [indiscernible] esophagitis and refractory GERD. There is also a limitation on the duration of therapy and a very poor understanding of GERD. And early on, managed-care restrictions were heavy.
The initial growth of Zelnorm was fueled by a highly visible, outspoken patient population actively seeking care and asking for effective relief of their symptoms.
But the growth of Zelnorm slowed at 18 months, following a Dear Doctor Letter communicating the safety risk. The growth was further hampered by a narrow indication, which was for women with IBS-C under the age of 65. A limitation was also in place for the length of therapy. There was early safety concerns and, importantly, there was relatively low adherence likely due to the very marginal improvement in abdominal symptoms. Yet Zelnorm was still on track to exceed $1 billion in sales.
Now we believe, if approved, the profile of linaclotide will look quite different. First, we believe linaclotide should be indicated for both IBS-C and chronic constipation, at launch. Having demonstrated statistically significant reduction in abdominal pain while improving constipation symptoms in clinical studies. It also appears that symptoms returned within the first week of discontinuation, indicating that we could see a higher adherence rate and chronic use. And finally, physicians can easily identify patients and clearly recognize the need for effective treatment.
In addition to Prilosec and Zelnorm, we examined all primary care launches since 2005. The uptake and success of the launches varied widely. The more successful launches appear to have some significant similarities, including the existence of a significant unmet medical need, often highly symptomatic. The level of -- and the level of product differentiation could be clearly identified and soundly justified.
As a result, physicians tended to more easily identify and recognize the need for better treatment, and exhibited a greater urgency to switch, once convinced the new drug provided an incremental improvement with minimal hassle to their office staff or to patients.
Patients were generally actively involved in the treatment process. They were either highly symptomatic or concerned about their health care disorder. And when they experienced the positive treatment result, it often led to better adherence to therapy.
Third, payers tended to provide more reasonable access and reimbursement once convinced the patient was truly suffering and struggling with current treatment options. And that the new drug provided clear benefit at a reasonable price.
We and our partners are completely focused on the launch of linaclotide. We have aligned on one global brand strategy and, together, we'll be collaborating on the implementation of the brand message and tactical plans, assuming when linaclotide is approved.
In order to successfully build a brand, over time, it's critical to educate the full prescriber base, therefore, the combined force in Ironwood selling effort will call and 70,000 to 80,000 physicians to maximize linaclotide's growth. We will concentrate our efforts, particularly, on the top 20,000 to 25,000 high-potential early adopters, as well as other physicians who are likely to move quickly. This will drive the initial growth of linaclotide. This effort will require somewhere between 1,200 and 1,400 sales specialties to ensure they we are able to reach these key physicians.
The highly effective Forest sales force will provide great access, and to effectively educate and prepare primary care physicians to prescribe linaclotide, as they are already calling on the vast majority of potential linaclotide prescribers. Ironwood will create a GI specialty sales force that will complement the Forest selling effort. A robust physician education effort will be implemented to ensure a comprehensive understanding of the disease, patient and linaclotide. Sales force and educational programs will help physicians identify appropriate patients and demonstrate the clinical profile of linaclotide.
The patient plays a really critical role in the overall management of these disorders, and their communication with physicians is core to adequate care. Based on our research, these suffering patients are actively seeking information, particularly, online. This presents an efficient means to educate patients on the importance of accurately describing all their symptoms, as well as their treatment histories, to the physician so the physicians can determine if linaclotide is appropriate treatment.
Finally, the payer team will focus on establishing a strong value proposition to various public and private payers based on the burden of illness, the unmet medical need, the benefits of linaclotide and associated costs.
In summary, linaclotide looks promising and we have very much to do. Assuming that the NDA does get approved, we and Forest plan to launch linaclotide in the U.S., as soon as possible. As Mark commented earlier, we and Forest continued to plan for a 2012 launch. While it will ultimately be dependent on the timing of the potential approval, we will do our best to tighten the timeline, as much as we can, to accelerate launch.
The timing hinges on a few key items. First, we need to pre-clear all of our promotional materials with the Office of Prescription Drug Products, formerly known as DDMAC. Second, we will need to stock all retail channels so that we have sufficient quantities of product. Finally, we will need to prepare and educate our sales force on how to effectively promote linaclotide in an efficient and compliant matter.
Our internal efforts to prepare for a successful commercial launch are completely on track. Together with our partners, we have put together an incredibly strong sales and marketing leadership team with extensive experience and knowledge around implementing a launch of this nature.
This group is functioning as a fully integrated and collaborative team to ensure that we are prepared for the successful launch of linaclotide, if approved. At this point, I'll open it up for questions.