Dominik Beck
Analyst · Will Nagsovitz
Now, all our recurring revenue in terms of probes is used in a single-use, sterile environment. The one exception is our glaucoma probe that is used in different environments, some in a sterile environment, some do not have the requirement to use it in a sterile environment. In regard of selling to the OR, everything that is used in the sterile environment obviously is sold in an operating hospital or ambulatory surgical center in the OR. Applications that are used in the office need to be sold into the office by a visit of the sales individual with the physician. Now, obviously very often, these are demos that we put out, these are equipment installations that physicians are trying, using, and therefore they’re used in the office, that’s where we want to get the feedback from the physician. Now if it’s a probe, we want the physician feedback where he is using it, which is logically in the OR, and that’s how that is separated in terms of our product, and how our touches are. Now, if you look at a sales force, the model of somebody selling a piece of capital equipment is not so much a question of is it in the office or the OR, and the cost of selling it in the OR, to the sales force, or the cost of selling it into the office to the sales force, is very similar. It’s a call of a sales individual in one of the two locations. Now we’re targeting where our equipment is going to be used and how it is going to be used, so in regards of treatment for DME on the slit lamp, which are a peripheral PRP, a peripheral laser application in the eye, this is a slit lamp, therefore office treatment, and we wouldn’t go and sell and try and sell that equipment in the OR. We wouldn’t be able to sell it there. So that’s how we differentiate, when is a sales call in the OR necessary and when is a sales call necessary in the office.