Thank you, Kara, and good morning, everyone. We greatly appreciate you taking the time to join us on today's call.
We will discuss our operating highlights and financial results for our fourth quarter and year ended December 31, 2021. Additionally, we will outline our growth initiatives, including our plan for strategic accretive acquisitions. After my opening, our CFO, Kara Jenny, will give a summary of our fourth quarter and year ended December 31, 2021, financial results. Following our prepared remarks, we will move into the Q&A portion and answer questions that were pre-submitted prior to this call.
With that, I would now like to walk you through the recent highlights. Our quarterly results remain positive and consistent due to our recurring subscription revenue, which makes up the majority of our revenue and has provided us excellent predictability and visibility for our business.
During the fourth quarter, we also raised $11.6 million at $7.50 per share. This capital infusion gives us added flexibility in growing our business organically and potentially through acquisitions, which we continue to explore. We believe we have laid the groundwork for the next growth phase of our business.
During the fourth quarter, we invested in new marketing tools, with a focus on increasing visibility, user engagement, subscribers and customer engagement though we did not markedly increase marketing spend. In the first quarter of 2022, we forged new partnerships with marketing agencies, and these efforts are just now starting to ramp up.
We plan to begin an incremental marketing spend with a careful eye on our internal metrics of users, subscribers and engagement as return on investment is very important to us. While we are looking to increase marketing and customer engagement, we'll be careful with our capital.
I will now provide some insights into some of the specific growth initiatives we have recently put in place. We launched the Paltalk Feed message board functionality, aimed at increasing user engagement. It's a real-time asynchronous message board granting users the ability to interact with the platform without a video cam. The functionality of the new feature allows users to comment, add photos or videos and contribute to conversations around shared interests on a digital message board. These comments can be shared at the user's option with either friends of the user or the entire Paltalk community. The new message board feature is designed to support increased user engagement, which we expect will create value.
We successfully upgraded our rewards loyalty program for our users with the launch of Paltalk Rewards Points. Gamification of loyalty programs continues to dominate as users are accustomed to earning rewards in exchange for app engagement. Paltalk now offers more opportunities for users to earn rewards, such as specialty coins, subscription stickers and flares by adding 25 new reward peers. We expect that our new internal system will incentivize valuable activity, increase revenue and generate user engagement.
Our users are terrific content creators, enriching the social experience for everyone. Our data show that in-app rewards are an innovative tool through which users regularly interact, benefiting our stockholders, users and the entire Paltalk ecosystem to drive engagement with loyalty and retention benefits. We also selected yellowHEAD, an AI-powered performance marketing company, to boost growth with unified paid and organic strategies to lead our increased marketing efforts for Camfrog. yellowHEAD specializes in user acquisition, app store optimization, search engine optimization, creative production and analytics technology. yellowHEAD's ASO and SEO solutions have been instrumental in helping many brands increase their traffic conversion in users.
One of the specific uses of the proceeds from our capital raise is to carefully ramp up our marketing spend and contribute to growth in users and revenue. We look forward to working with yellowHEAD and its leading performance marketing solutions.
We also partnered with NoGood, a growth marketing firm that specializes in user acquisition, to accelerate user acquisition for our flagship Paltalk application. NoGood has expertise in SEO, content marketing, SEM, PPC, social ed, CRO, e-mail marketing, video marketing, SMS marketing and performance branding.
NoGood has been instrumental in helping many start-ups and scale-ups dramatically increase their traffic, conversion and users. We are very excited to work with NoGood to help us as we seek to accelerate user growth and revenue growth.
We also rolled out new content moderation software with the integration of Hive's Automated Content Moderation Solutions for increased user experience on Paltalk and Camfrog. We are taking the next step to ensure a safe experience for our users by cracking down on spam and objectionable content. The Hive software in its AI are automatically able to detect offensive video, audio and text through online content moderation in order to better moderate user-generated content in our video chat rooms. We will also leverage the text moderation feature of the Hive software platform to moderate our Paltalk Feed feature to ensure it is being utilized within our terms of service.
In addition to these organic growth efforts, we continue to identify and analyze potential strategic accretive acquisitions. Our team continues to explore opportunities that could be additive and complementary to our existing business.
As is true with all of our growth initiatives, we will move prudently and carefully measure our incremental return on investment to ensure any acquisition would result in enhancing our value and performance.
On another note, this week, Paltalk's Board of Directors approved the stock repurchase plan for up to $1.75 million of the company's common stock. The stock repurchase plan is effective as of March 29, 2022, and expires on the 1-year anniversary of such date. We believe that, at times, the equity market value of the company does not fairly represent the present value of our business and its future opportunity. And the buyback program will permit the company to deploy surplus capital to opportunistically repurchase shares at attractive prices, which we believe will increase stockholder value over time.
I trust this gives you a sense of some of the growth initiatives we recently implemented in order to increase our subscribers and user engagement that are expected to lead to increased revenue and profitability as we look to build stockholder value.
Now I'd like to pass it off to Kara for the financial summary of our fourth quarter and year ended December 31, 2021.