Jim Kirsch
Analyst · Merriman Capital. Please proceed with your question
Thank you, operator. Good afternoon and thank you for joining us. This is Jim Kirsch, Chairman and CEO of Professional Diversity Network. With me today are Star Jones, our President, David Mecklenburger, our CFO; Chris Wesser, our Executive Vice President and General Counsel; Kim Brown, our Communications Director and Jorge Perez, our Executive Vice President. I have prepared remarks for our call, but if you don't mind them let go off script just for a moment, before I take you through the prepared remarks, that I wanted to make sure that I covered all the points that I wanted to bring up on the call today with these prepared remarks, but I am not a professional speaker as my associate and our President, Star Jones, so I hope I don't draw you into sleep during my prepared remarks. So before I get into that let me say that I’m very pleased with the significant progress that we’ve made in the second quarter to drive the company towards profitability, I have said in the past that the objective and the goal of the company in the near term is to manage towards profitability and I think we’ve made significant progress. I hope you’ve seen our release that was issued, if not we will cover the highlights of it on the call today. And we will also go into some greater detail in our filing that we have just made with the Securities and Exchange Commission. I know all of us are concerned about today's stock valuation. It's exceedingly unfortunate personally I am a significant shareholder. I have had the opportunity and have continually been purchasing stock when the blackout periods are not in effect and I’m able to buy. And it is surprising that in light of the results, since the last quarter that we’ve had this adverse effect. So I wanted to make sure that we recognize that we’re concerned about that we’re driving towards stockholder value and we’re doing everything in our power to do that. I think the second quarter results demonstrate that we’re making some progress. With that said, please try to bear with me and don’t nod off. I promise it won't be too long with my prepared remarks. I am going to begin this call by talking about our operational priorities, after which Star Jones will speak to our social agenda, followed by a financial review from David Mecklenburger, after which we will entertain a question and answer session. Today I am pleased to report the following. We have reduced our operating expenses by 11% from Q1 to Q2 2015. We have decreased our EBITDA deficit by 71% from Q1 to Q2. We have added over 1.5 million new registered users to our professional diversity networks in Q2. I blow note that that number does include the growth that we have had at NAPW which Star will speak to briefly. As we have discussed on prior calls our operational priorities fit neatly into both the revenue and expense sides of the ledger. From a revenue perspective, our number one focus is on productivity, generating new membership fees, driving up retention rates, generating more leads and expanding the base of recruiters are all keys to our success. The benefits of our business reach from the individual to the corporation, but that is what I will ask Star to talk about in more detail. As we look at the revenue side of the ledger we are expanding our content and reach across all of our platforms. In the case of NAPW we have launched a new website with an improved look and feel. We are launching our first member e-chapter network next week which is a virtual networking chapter; again Star will go into greater detail about and we continue to career resource content. We also now have more than 775,000 unique member users, many of whom benefit from the networking experiences in both online and live settings at NAPW. While it may seem obvious, our priority here is to grow the subscriber base by adding relevant and engaging services. Networking is a big business and we serve an important niche. Growing the PDN business involves two sides of the equation. On one hand we have to develop engaging content for users, however, we have to continue to attract progressive companies to our platform. Then we have to connect the two of them and help people find jobs. While this process is simple enough, there are a lot of alternatives for job seekers and job posters. However, our opportunity is unique because we are a leading side that caters to a diverse workforce. It’s a social platform in as much as it is a job board, where proactive companies can connect with a variety of people, who they might otherwise have trouble reaching. Furthermore our recruitment platform leverages our EEO affirmative action, and OFCCP compliance outreach reporting and qualify candidate delivery system. Having a diverse pool of candidates including recruiter access to the NAPW also provides additional value because of the professional caliber of the National Association of Professional Women membership. Access to people and knowledge about them helps our partners target the right candidates for their services. It’s about connecting the task and meeting the individual needs of each person. Now that I’ve talked about which drives revenue side of our business, it’s also worth spending a minute on the expense side. As we have previously said, we thought we would be able to reduce expenses by about $4 million per year. As you can see, we are right on track showing a sequential decline of our expenses of almost $1.5 million in operating expenses. Well that is a story unto itself; I want to focus on two things here, specifically leverage and efficiency. We streamlined our expenses and eliminated waste. This is important, because this company is generating a gross profit margin of over 80% in the quarter. We are cross-selling, up-selling and engaging through and between our major business units. We now have begun to leverage our employer relationships, which can be seen through employer sponsorships of the National Association of Professional Women events, as well as through access to Corporate America where companies are purchasing corporate licensees to NAPW for their employees. Now these are two points that we have brought up in the past that we looked to achieve. I will reiterate, we had a great event in Los Angeles last week. We had over 1,200 people pre-register for that event and we had over 20 employers, companies, who sponsored that event. It was the single largest event NAPW has ever had outside of their annual national conference; again Star will speak to that. We have also signed contracts with companies who are now acquiring NAPW's corporate membership including the Manpower Group which is one of the largest staffing companies on earth. In addition to leverage, we’re focusing on efficiency. We have identified and eliminated redundant positions and we are rationalizing expenses for each business unit. In some we have made good progress towards our goal of reducing expenses. We continue to mature, evolve and optimize the combined assets of our company. This is a very significant effort that has and will require our formidable resources to achieve our stated objective. Our goal remains to build a profitable platform that can meet the large addressable market for providing economic opportunity to those we serve including women multicultural Americans, LGBT professionals, our nation's heroes, our veterans and their spouses. On that note, I would like to turn the call over to our President, Mr. Star Jones for some further commentary.