Jean Madar
Analyst · D.A. Davidson. Please proceed with your question
Thank you, Russ, and good morning, everyone. We are benefiting from a robust fragrance industry across the globe. North America, our largest market, achieved sales growth of 12% despite this IT problems by our U.S. distribution subsidiary. Comparable quarter sales in both Western Europe and Asia Pacific, our second and third largest markets, increased 41%. Our sales in the Middle East increased 27% and in Central and South America, sales rose 38%. With most of our shipment made early in the first quarter, sales in Eastern Europe rose 13%. Finally, Travel retail is making a slow but steady comeback despite stops and starts stemming from regional pandemic recurrences and lockdowns. Strong performance of legacy fragrance and several product launches, notably Kate Spade, Sparkle, Montblanc Legend Red, Coach, Wild Rose and GUESS Do More contributed to the increase in sales. Of course, incremental sales of Ferragamo, Ungaro, MCM and Moncler products factored into our top line growth. First quarter sales in North America will have been considerably better had there not been a bottleneck at our US distribution subsidiary, following a change in the software by its logistics partner that resulted in shipping related issues. About half of the orders that we couldn't fulfill in the first quarter are being shipped in the second quarter. Our big spend in advertising and promotion in the final quarter of 2021 has been paying dividends in this current year. Once again, about 80% of our investment in promotion and advertising is devoted to digital ads, social media, like Instagram, Snapchat, Tik Tok and WeChat, influencers in the beauty, music, acting and sports field as well as TV and billboards. As I mentioned on our last call, we are doing more business on Amazon, and we have devoted advertising dollars to that effort and we are very pleased by that return on investment. Our multiple engines of growth have enabled us to capitalize on the heightened demand for fragrance with sales increasing in both brick-and-mortar and e-commerce revenues. Explanation for the surge in fragrance industry sales growth around about fragrance are increasingly recognized as an affordable luxury. Scent like fashion is an avenue for self expression, more men are buying and wearing fragrances. Social media and the growing number of influencers are driving fragrance popularity. During the high of the pandemic, the homebound Gen Z population became infiltrated with fragrance and that has not diminished. Sales of more expensive, higher concentration [indiscernible] and luxury brands are growing rapidly and of course, China, China, China. And you -- I'm sure, I will answer your questions on China. Much is being returned above the lockdowns in China and yes, these closures have been severely hampering sales and exacerbating supply chain problems. That said, the fragrance opportunity in China is immense with only 9% penetration of urban women and 3% of urban men, that is why much of our big spend in the final quarter of 2021 was focused on China. We have directed much of our attention on the GenZsumers who are looking for the most premium luxury and expensive brands. For us, that means, Ferragamo, Moncler, Jimmy Choo and Van Cleef are in great demand. And thanks to a strong January and February sales of our European-based brands almost doubled in China in the first quarter then came lockdowns in dozens of cities with guarantees restricted trucking services and factory shutdowns. Our distribution operations in Shanghai, ground to a halt. Nothing came in, and nothing went out. Our sales in China in end of March and April and thus far in May have been reduced severely and so has our advertising. Hopefully soon, lockdowns will lift, and we look for business to steadily rebuild. Moving on, while problems still persist, the actions initiated in 2021 have gotten us beyond the critical point in the supply chain saga. We have been carrying more inventory overall, sourcing similar components from multiple suppliers are doing well in advance of need, utilizing the resources of our new Italian subsidiary, producing closer to where products are sold, all of which have reduced our sourcing and production challenges. I'm very pleased to we got that to a great extent, products consumed in the US are being produced in the US and our Christmas sets, for instance, that will be sold in Europe are being made in Europe. As we relayed on our prior call, we are upgrading our inventory management systems and brought on more staff to address this crucial function. And now I will turn to the inflation. The prices of components, including glass, cardboard, wood, aluminum have been rising. Add to that, dramatically higher energy and shipping costs. At the start of the year, we raised prices between 3% and 5%. We hadn't raised prices in a number of years. So for the most part, and until recently, we got minimal blowback from distributors and retailers that is changing, and we are facing greater resistance now. What they and we are finding is that consumers who can pay more, do so, but those who cannot forgo the purchase or make a more affordable selection. The inflation PRL is a major concern, and I don't look forward to our next price increase in the fall. While some of our customers have tried ordering ahead of the price increase, we've done our best to limit holding. We don't want to overstock customers so that goals pile up and sit in inventory. It is hard to speak about the business implications of the tragic war in Ukraine with outstanding heartless, but it's I must. Needless to say, the Russian invasion of Ukraine has negatively impacted our operations in both countries as we adhere to the regulations and sanction, which vary from country to country. Having made shipments to Russia in the early part of the first quarter, we protected most of our Russian accounts receivables with credit insurance and payments in advance is a business condition imposed on our Russian distributor. Despite all the uncertainty stemming from inflation, the war in Ukraine and the temporary China lockdowns, supply chain obstacles, 2022 is poised to be another record year. The official launch of scents for Moncler, Moncler Pour Homme and Moncler Pour Femme has begun, and the rollout will ultimately reach 3,000 doors. During the second quarter, a major advertising and promotion campaign is being activated to support this rollout, focusing on the US, the UK and Japan. We also have major men's fragrance launches for Coach with Open Road and for Boucheron with Single. But most of our new products are brand extensions, including Jimmy Choo Man Aqua, Lanvin Mon Éclat. Our timing is good as flankers and extension put less strength in the supply chain because they often use many of the same components as their predecessors. We are very excited about the Dona Karan and DKNY fragrances joining our portfolio starting July 1. We will be buying inventory from Estée Lauder, the former licensee. So we should be able to hit the ground running. We have assigned seasoned brand managers and the new products debuting next year are under development. Both of these brands have strong legacy sense. If you saw Marie Claire’s April 2022 issue, Be Delicious made its list of the best fragrance of all time, while in February of this year, Women’s Wear Daily included [indiscernible] by Donna Karan in its list of the greatest fragrances of all time. The hunt for additional brands is ongoing. We have two types of targets, both with established businesses and start-up enterprises with great potential. We are also calling our portfolio, allowing smaller, less promising licenses to expire. We will talk, I'm sure, during your question about the guidance that we have decided to maintain. But I think to always end our conference calls on why Inter Parfums is an attractive partner for brand owners. Maybe the consistent service message overrides its redundancy. Here it goes. As a pure playing fragrance, we have a know-how, talent and commitment necessary to grow a licensor’s fragrance business. That translates to higher royalties and greater brand recognitions for the brand owners. Our distribution network encompasses now 120 countries, each with proficiency in their local markets. Inter Parfums also has a very strong balance sheet and a motivated management ready to take action when the right opportunities arise. We've now got even greater bandwidth with our new Paris headquarters and operations in France, Italy. Now operator, you can open the lines for questions.