Jean Madar
Analyst · D.A. Davidson. Please proceed with your question
Thank you, Russ. And good morning to you all. We will talk later. I’m sure you have questions about our plans during these Corona Virus crises. But before moving on to our future plans, I will review our sales performance by region and the message that I wish to convey here is that we are building upon successive years of growth. For example in North America, our largest market, 2019 sales were 11% ahead of 2018, which were 19% ahead of 2017. Similarly, sales growth in Western Europe of 2.5% in 2019 comes on the heels of 9% sales gains in 2018. Also in Eastern Europe, net sales rose nearly 5%, layering upon the 7% gain in the preceding year. The biggest percentage gainer was in the Middle East where in 2019 sales increased 22% over 2018, which were 17% ahead of 2017. Also in Asia, our third largest market, we are down nominally in actual dollars in 2019, but ahead in constant dollars, which we consider quite respectable in light of trade tariffs on goods coming in and out of China from the United States. Also keep in mind, our sales in Asia climbed 24% in 2018, setting a high bar for the year just ended. Our smallest market, Central and South America, has continued to decline. Moving on to brand news. We are moving forward with our plans to build two new fragrance enterprise with the Kate Spade brand, which we signed agreements in June of last year respectively. As we have reported, we are retaining two popular legacy scents, Live Colorfully and Walk On Air for which distribution should commence in the next several weeks and we will unveil an entirely new women’s scent in end of the summer, beginning of the fall. We are also very enthusiastic about our new worldwide licensing agreement with MCM that we signed in November. Since 1976, this German Fashion House has been pushing fashion boundaries and redefining luxury level goods on a global scale through innovation, cutting-edge technology, exceptional creativity and superior quality. So our team has begun work on developing an extraordinary MCM fragrance for women and men with initial launch targeted for the first quarter of 2021. We will be ready we think in January of 2021 and our distribution strategy includes MCM stores, high-end department stores, prestige beauty retailers with a geographic focus on Asia, America and Europe. With regard to our brand ranking, Montblanc is still number one, especially, with the launch of Explorer this year, followed by Jimmy Choo number two and Coach number three. However, in less than two years, GUESS has taken over fourth place and GUESS could become in the next two years, number three brand in the Company. The importance of this ranking cannot be overstated. Some of you on today’s call have been following our progress for a long time and will remember that not that long ago one brand Burberry accounted for more than half of our annual sales. Today, four brands in the aggregate have more than filled that space, making us a much stronger company. Moving on to our launch pipeline for the year, we have already unveiled several new products including Coach Dreams which just launched and is doing some great numbers at Macy’s, last week we were in the top five at Macy’s. We have launched also a business by Rochas and L’Homme Rochas, both recently began to roll-out. The new women’s signature scent for Montblanc is still scheduled for the first half. It will be called the Montblanc Signature, but keep in mind, Montblanc Explorer, which rolled out in 2019 was a huge success for the smell-centric brand. The women scent for Montblanc is not expected to perform comparably. Also, we are moving ahead with Jimmy Choo L’Eau product, even though it is a still a small program with limited distribution. Our primary goal is in testing products and see if we can expand the selling space for our Jimmy Choo fragrance like the new women scents coming to markets in the second half. Moving on to U.S.-based product launches, the new member of the Oscar de la Renta family called Bella Essence recently debuted domestically. For GUESS, in 2020, we will be launching a blockbuster fragrance that includes Bella Vita perfume and Bella Vita Rosa Eau de Toilette, both on our plan to be introduced domestically in the spring and internationally in the fall. We are also working on a men’s fragrance and grooming line that will be scheduled for end of the year for the grooming line, women’s line will happen in 2021. It is worth noting that GUESS is a major brand in the Middle East, which also happen to be our fastest growing market in 2019. We have planned on introducing the GUESS brand in China this year, but the decision and its timing will, of course, will have to wait. We are also going to test some GUESS Color Cosmetics in GUESS stores. We are moving, of course, conservatively on this, but the goal is to use Color Cosmetics to strengthen the brand’s fragrance distribution. So, before the onset of the Corona Virus, we were confident that the launch of a new fragrance called Sky by Anna Sui will be a catalyst for 2020 brand sales growth. Asia is the biggest market for Anna Sui and therefore we have decided to push back the launch to fall 2020. Within two weeks, we will be launching a new collection for Graff in Harrods. Selective luxury distribution will be planned for the fall and we have also got a number of brand extensions planned for Abercrombie, Hollister, a new fragrance duo called Canyon Escape is being ready for a mid-year introduction. I reported on our last conference call that we have extended our licensing arrangement with the Oscar de la Renta brand through the end of 2031 and we have an additional five-year extension option after that. And more recently, we have extended our license for Abercrombie and Hollister. Having added two new brands to our portfolio in 2019, we have a lot on our plate to build new fragrance enterprise, but that doesn’t mean we are not prepared to further enlarge our portfolio. As we have said many times over, we have got the financial strength, the human talent and the drive to entertain transactions that are compatible with our business model, that are backed by solid licensing partner and offer superior growth potential. Before taking your questions, I want to mention that Russ will be meeting with investor at the D.A. Davidson Consumer Growth Conference on March 12. Now operator, let’s open the floor for questions. Thank you.