Jean Madar
Analyst · D.A. Davidson. Please proceed with your question
Thank you, Russ, and good afternoon to all of you. Before moving on to business, I want to acknowledge with sadness the recent passing of Karl Lagerfeld, the giant in the fashion industry whose name we have licensed since October 2012. We will continue to honor his memory with fragrance that evoke his unique stature and elegance among the world's leading designers. And now, onto business. 2018 was a great year for our Company by continuing to support our portfolio of brands with product and promotion, adding new brands to our roster and expanding our distribution geographically, both in brick-and-mortar stores, as well as through e-commerce. Our sales and profits set records and we further enhanced our reputation within our industry and among potential partners. As we reported, we achieved sales growth in all the regions in which we operate. The fourth quarter was especially strong in our three largest markets, culminating in year-over-year sales growth in North America, Western Europe and Asia. For North America, it was up 19%; Western Europe, 9%; and Asia 24%. We also made gains in the Middle East and Eastern Europe with sales up 17% for the Middle East and 7% for Eastern Europe. In addition to growth, we continued to achieve exceptional productivity. With only 300 employees, we attained $675 million in sales, which equates 2,250,000 -- 2.2 million per employee. As we prepare for our approach to the $1 billion sales mark, we have established several new posts, met some critical new hires, and elevated several exceptional individuals to positions of greater responsibility. We are now in a far better position to support the growth we anticipate in the coming years. Before, I proceed with the highlights of our new product launch schedule, I want to share some thoughts on the importance of brand extensions. In our business, we call it flankers, since they play a critical role in our business. No doubt blockbuster, mega brand, global launches are huge sales catalysts but flankers and brand extensions generally keep both fragrance relevant and trends over time. It is also less expensive and easier to launch the flanker in a world where a perfume bottle can take up to two years and many hundreds of thousands of dollars to design and produce. Flankers have similar bottles and caps as the original, different fragrance, of course, and that goes for the packaging and the better graphic [ph] as well. As a rule, there is less risk associated with doubling down on the successful fragrance rather than starting from scratch on a new formula, which may or may not be successful. Flankers also give us the opportunity to revive the once popular brand. So, now, we move on to the new product launches in the pipeline, and we have many, with a focus on our largest brand. Montblanc in January initiated the global rollout of Explorer, our new fragrance, which should energize brand sales in 2019. The first results are way above our expectations. Later in the year, we have a new men's line debuting for the Jimmy Choo brand, along with newer interpretations of Jimmy Choo Blossom, Illicit and L'eau. In 2020, we will be looking to expand the brand into beauty with lipsticks and nail polish at the high retail price, plus an entirely new women’s fragrance franchise. So, for Coach, we are relying on established scents and the second floral flanker to sustain brand sales in 2019 as we prepare for major women's fragrance launch in 2020. For Lanvin, we launched a new fragrance for women, called A Girl in Capri, and which will debut in the summer. For Rochas, we've got the Moustache line rolling out, the first men’s scent developed by us since we acquired the brand. We will also have our third interpretation of Rochas Mousseline. We may also unveil an entirely new Rochas women scents late in the year, but it could fall into early 2020, which is when we plan to introduce our second new men's fragrance of the brand. I'm also pleased to report that Rochas fragrances are being sold in about 20 countries today. Historically distribution was for the most part limited to the France and Spain. With regard to the U.S., for GUESS, we will further expand existing pillars, starting with 1981 Los Angeles where domestic distribution will begin in the spring followed by international rollout in this fall. Then, later in the year, September, October, we introduce a new product called Seductive Noir, a brand extension. The domestic fallout will start in September and international distribution coming the year after. But for 2020, we are developing a new blockbuster women’s scent for the GUESS brand with a very upscale designer cache. For Anna Sui, we have a new addition in 2019 after following the great success of Fantasia that we launched in 2019, and next month, a flanker, called Fantasia Mermaid will debut. Anna Sui fragrances are concentrated throughout Asia but she also has a strong following in the UK as do our fragrance. In 2020, the Anna Sui brand has a major launch planned for a new fragrance family, called Skies. [Ph] For Dunhill, we have an exclusive with Harrah's [ph] in London for the new Signature collection starting in April and running through yearend. This will be followed by a global rollout next year. And for other Abercrombie & Fitch, we are launching as we speak a new duo called Authentic. We are launching in the UK first and global distribution will follow a month after. Let me bring you up to date on our newest brands, Graff and Lily Aldridge. With regards to Graff, we are going to create six sense for our debut collection. It now looks like early 2020 or very late 2019, this is our revised timetable for launch. We are also in discussions with premier hotel about supplying exquisite Graff travel amenities and with airlines for the first class customers’ givebacks. And finally, the Lily Aldridge program is moving forward with four scents, each associated with important geographic markets in the supermodel’s life. Our time table anticipates the first Lily scent to debut in September, the second in November of this year and then the remaining two in early 2020. So, now, operator, we can open the floor for questions.