Russell Greenberg
Analyst · Adam Joseph with West Main Partners
It's really a 2-part question, but I'm going to try to take a stab at it. I think the first thing that I want to say is that our initiatives, with respect to advertising and promotion, are really done on an annual basis based upon internal projections as to what we think a brand can do. The brand is doing better than expected, we're going to put more money behind it to continue that momentum. However, under no circumstances do we make investments that could result in losses for a particular brand. So the cash position is, yes, you use cash in order to spend, but hopefully you have the sales and the profits from those sales in order to subsidize what you're spending from an SG&A and from an advertising and promotion standpoint. Moving on to the cash position that the company has, we've said repeatedly that we want to maintain a little bit of a cash hoard, if you will, to be as opportunistic as possible from the standpoint of looking with opportunities that may or may not come our way. Clearly, with the loss of the Burberry license and the influx of cash that, that generated, combined with the free cash flow that's generated just from our operations year in and year out, clearly, we have plenty of dollars to spend. And if we could spend it all on incremental businesses that are within the industry that we know best, that we think we're pretty good at, we know that, that would be the most accretive use of the cash. However, we're also realistic. It's very difficult, unless something very unusual comes along or very opportunistic that would require an abnormal amount of cash up front, which could happen and hopefully, it does. But there's no guarantee of that. So we'd like to spend the money and invest it in our business. If we can't, we might have to look at other alternative uses for those funds. As Jean has mentioned before, and I'm sure he'll comment after my commentary, whether we use it for buybacks or dividends and things like that, this is something that is yet to be determined, but it's certainly an alternative use of the cash. But primarily, if we can invest it all, that would really be the best of all worlds.