Carol Roberts
Analyst · George Staphos of the Bank of America-Merrill Lynch
George, it's a great question. And my learning from being in this business for the time I've been in it, is it's a large business. And if you want to move the bottom line, you got to have a systemic approach. And in my opinion, it needs to be a fairly broad-based approach, because one thing is not going to move the needle. So we have still opportunity to get better, there's no doubt. We have a very systemic approach on our mills side. We have focus on consumption, fiber, energy, chemicals. We have focus on reliability, which then ends up impacting our spending. And we've got capital projects, which I've referenced in the past, relative to some very high return targeted. We're talking in the million-dollars range, not 50 or 100 by project. Box plant is equally important, and the great part about the box business is you got to play offense and defense. Meaning, you need very good competitive facilities, and so we're focused there on waste productivity throughput. Bricks and mortar. We closed 3 facilities last fourth quarter, because we can get more through the bricks and mortar we have. But simultaneously with that, we've got to be focused on our commercial effectiveness. This is a game that you're selling, and it's a broad-based selling effort. So we've got a lot of effort there around making sure that we sell value, that we price well, that we do the right things there. And then the other thing we've got is supply chain. I mean, we move 10 million tons across the globe. And there's a lot of opportunity to keep getting better and smarter in that, and we are making that, probably the last piece of our Weyerhaeuser, work. We're putting our operating model in the Weyerhaeuser mills right now, and that's going to allow us to really make a step change in how we operate that part. All that said, at the end of the day, the key theme that we've got to do is build low-cost mills for competitive advantage and manage supply to demand. I mean, this business has to be run well from that perspective, and then have a great box system to take it to market. And then as we put in our presentation, leverage our global reach to find the best markets and optimize. So we've got a really great hand to play, and I'm convinced we've got more opportunity to make it better.