Brad Smith
Analyst · William Blair. Your line is open
So first of all, we’ve seen a secular shift in do it yourself over the past decade plus. If you just look at the numbers the IRS publishes each year that do it yourself category has outpaced the assisted category whether its tax or the CPAs pretty significantly. And then with TurboTax Live, we think we’ve untapped a whole new source of growth, because we’ve always discovered there were tens of millions of people going to an assisted tax prep method but add a simple unanswered question, hey, my kid just turned 26, can I still claim them as a deduction. And we found that with a touch of a screen to have the opportunity to have an expert come in to that experience answer that question allowed us to start to get more of those customers into the category. So as we look ahead we think a combination of two things. The government simplification to the tax process now has more people saying, I qualify for a standard deduction, why am I paying someone, I could actually be doing taxes on my own, I should consider do it yourself solution. And then for those who say, hey, I think I can do this, but I may have a question we’re going to make very apparent with a lot of delighted customers who are willing to go after on our behalf and talk about how great the service is to say you no longer have to choose, you can use TurboTax and get the access to an expert, but you don’t have to drive to a store, you can do it from the convenience at your home, in your pajamas if you want to. And so it’s those two things that fundamentally give us confidence, and we have reasons to believe coming out of this tax season. And you’re correct, anytime there’s a change there’s always a desire for people to say, gosh, do I have enough here to get this done on my own. And we’re going to have competitors who are going to try to stir us to fear, uncertainty and doubt. But as you saw with the Affordable Care Act several years ago, a lot of people said, will this cause people to lose confidence and that was actually one of the greatest accelerators of growth we’ve had in our franchise. Our team is poised to sort through that fear, uncertainty and doubt and let people know that we have an answer for them, whether they want to do it themselves or access an expert.