Good afternoon. My name is Dilem, and I'll be your conference operator today. At this time, I'd like to welcome everyone to the Inspire Medical Systems First Quarter 2024 Conference Call. [Operator Instructions] I'll now hand the call over to your first speaker, Ezgi Yagci, the Vice President of Investor Relations at Inspire. You may begin the conference.

Thank you, Dilem, and thank you all for participating in today's call. Joining me are Tim Herbert, Chairman and Chief Executive Officer; and Rick Buchholz, Chief Financial Officer. Earlier today, we released financial results for the 3 months ended March 31, 2024. A copy of the press release is available on our website. On this call, management will make forward-looking statements within the meaning of the federal securities laws. All forward-looking statements, including without limitation, those relating to our operations, financial results and financial condition, investments in our business, full year 2024 financial and operational outlook and changes in market access are based upon our current estimates and various assumptions. These statements involve material risks and uncertainties that could cause actual results or events to materially differ. Accordingly, you should not place undue reliance on these statements. Please see our filings with the Securities and Exchange Commission, including our Form 10-Q, which we filed with the SEC earlier this afternoon for a description of these risks and uncertainties. Inspire disclaims any intention or obligation, except as required by law, to update or revise any financial projections or forward-looking statements, whether because of new information, future events or otherwise. This conference call contains time-sensitive information and speaks only as of the live broadcast today, May 7, 2024. With that, it is my pleasure to turn the call over to Tim Herbert. Tim?

Thank you, Ezgi, and thanks, everyone, for joining our business update call for the first quarter of 2024. We always start our earnings call by reiterating our commitment to delivering strong and consistent patient outcomes. Our mission is to put the patient first, and we are thrilled that over 65,000 patients have been treated with Inspire therapy to date. Last week, we celebrated a major milestone with the 10-year anniversary of the FDA approving Inspire therapy. This is only the beginning. And in the years ahead, we look forward to advancing the technology and growing therapy adoption for the many patients with untreated obstructive sleep apnea. With that, let's review our results. In the first quarter, we generated revenue of $164 million, representing a 28% increase compared to the first quarter of 2023. First quarter U.S. revenue totaled $155.8 million, a 25% increase over the same period last year. This revenue growth reflects increased position in patient awareness, increased market penetration in existing centers as well as expansion into 66 new implanting centers in the United States and 11 new U.S. sales territories. Outside the U.S., revenue increased 141% to $8.2 million. We're very happy to report a strong rebound in Europe and primarily in Germany, since receiving derogation late in the fourth quarter. The derogation process has allowed us to continue to grow the adoption of Inspire therapy. Finally, we continue to work diligently to obtain EU MDR approval, which we expect to receive in mid-2024. On our last earnings call, we indicated more pronounced seasonality of mid- to high teens in the first quarter, and the team worked diligently and delivered revenue growth within the expected range, while holding seasonality to 15%. With this strong start and our outlook for the remainder of the year, we are increasing…

Thank you, Tim, and good afternoon, everyone. Total revenue for the first quarter was $164 million, a 28% increase from the $127.9 million generated in the first quarter of 2023. U.S. revenue in the first quarter was $155.8 million, an increase of 25% from the $124.5 million in the prior year period. Revenue outside the U.S. was $8.2 million, which is a 141% increase year-over-year. The global average selling price was consistent year-over-year and with the previous quarter, and we expect ASP to remain at this level for the remainder of 2024. Given the potential of new entrants in the future, we do not expect to continue to report this metric going forward. Gross margin in the first quarter was 84.9%, compared to 84.4% in the prior year period. The increase was driven by improved manufacturing efficiencies and higher volumes. Total operating expenses for the first quarter were $154.5 million, an increase of 21% as compared to $127.5 million in the first quarter of 2023. This planned increase was due to the expansion of our sales organization, increased direct-to-consumer marketing programs, continued product development efforts and general corporate costs. Interest and dividend income totaled $5.9 million in the first quarter compared to $4.3 million in the prior year period. This higher income was driven by higher interest rates on our increased cash and investment balances compared to a year ago. Net loss for the first quarter was $10 million compared to $15.4 million in the prior year period, representing net loss per share of $0.34, compared to $0.53 in the first quarter of 2023. The weighted average number of shares outstanding for the first quarter was 29.6 million. We expect the full year diluted shares outstanding to be 30.4 million. Our total cash and investments were $469 million at March…

[Operator Instructions] Please standby while we compile the Q&A roster. And I show our first question comes from the line of Danielle Antalffy from UBS.

Just a quick question on the U.S. performance in the quarter. Listen, 25% growth, very, very strong. But it did come in below expectations. I guess I don't know if you could comment a little bit on with this streetness modeling. I mean it looks like the sequential decline in utilization was actually less in Q1 versus Q4 than it has been historically. So that's great to see but maybe some of the opinion is on Medicare versus private pay mix. And most importantly, anything you're seeing from the private pay side -- for example, UnitedHealth and the new dynamic with them and potentially requiring some sort of documentation around oral appliances. Sorry, that was a lot, but just any more color on U.S. performance.

Thanks, Danielle. I think I got it. Yes, we did talk a little bit about the seasonality expected in the quarter. We did have a strong Q1 last year offset with some of the silicon lead inventory that we're shipping and we knew we had a strong Q4 coming in as well. So we expected the higher seasonality. The team did well. The team held tie to come in where we expected to be with a 15% seasonality. And we do see the utilization continuing to be strong as we move forward going into the year, and therefore, we have confidence in being able to increase our guidance. We do understand the concerns over some of the private pay and the prior authorizations and specifically UnitedHealthcare with oral appliance therapy. We are tracking that very closely, and with United as we work hard to document the prior authorization is going in, and we don't see any significant pushback at this point. Don't believe it has any impact on our business. Again, we feel we're in a good position moving forward for the rest of the year.

And I show our next question comes from the line of Robbie Marcus from JPMorgan.

This is Alan on for Robbie. I had, I guess, a bit of a follow-up to the first question on the U.S., despite the U.S. experience and this heightened seasonality, you did end up raising the guide by, I'd say, a fair multiple of the beat largely driven by OUS, so what are you seeing that gives you confidence into the second quarter to raise guidance by this much? And should we think about that as something from utilization, dock ads, center [ adds ]?

Well, I think it's all of the above. I think we do see good demand for the therapy across the board. We do see uptick in utilization as we move through the year. I think we did have confidence to increase the guide, focusing more on the latter half, but have confidence going forward with the demand for the product within the United States with the increased number of centers that we opened up and continue to drive utilization.

And I show our next question comes from the line of Travis Steed from Bank of America.

I guess when do you think U.S. center utilization is slowing. It's kind of about -- even if you exclude the new centers this quarter, it's kind of in line with the second half of last year, which is when you had some of the prior out issues. I just really haven't seen the improvement there. So just curious, is there something going on with the new centers you're adding or older centers maturing or any kind of rep changes going on? And also curious why you're no longer going to report some of the metrics we use to track utilization.

Right. I think that the utilization continues to be our focus, and -- and I think if you kind of look back to where we were back on the first quarter, we're pretty consistent with where we were a year ago when you take into effect the inventory shipments with silicone leads. We know we always have seasonality as we come out of Q4 and moving into Q1 and we tend to start ramping back up and that again gives us the confidence to be able to increase the guide as we move through the second half of the year. I think as we kind of look at -- as we start maturing the company and we focus on reporting on revenue and now we're very happy to start reporting on and committing to profitability for the company as we mature. I think it's become less important for us to report on a number of centers and the number of new ads and there's also some proprietary reasons for to be able to do that as well. But I think that we're making sure that we provide the proper information for people to really be able to model the business and really feel profitability is going to be a key to helping people out there.

Thank you. And I show our next question comes from the line of Adam Maeder from Piper Sandler.

I wanted to start with a guidance question. So the raised guidance, I wanted to just better understand, are we -- are you guys attributing that primarily to the OUS business? Is that -- should we spread it across both U.S. and OUS. Just help us kind of, I guess, think through that. And then any color, Tim, that you're willing to provide on Q2 trends thus far into the quarter. I have the Street at $188 million for Q2 consensus revenue cures that you're willing to give a comment there as well. And then I did have one follow-up. Thanks.

Okay. That sounds good. I think that when we look at it, we're seeing good progress in Europe. We did have a little bit of a rebound effect with the derogation in Germany, which is strong, but we're seeing strong momentum going forward there, too. So the European team is performing very well as is the team in the United States. So well, I think there is a complementary element to some growth in international revenue, which is wonderful.

Yes. Adam, this is Rick. I'll add to that, too. So historically, we have experienced seasonality in the first quarter. And then as far as the composition of our full year revenue, that generally builds throughout the year. So I would say the increase in the guidance would -- should be mainly seen in the second half of the year.

I got it. And guys, I apologize. I guess I'm a little confused. So the guidance raise is attributable to both the U.S. and OUS business going forward, which you kind of spread it across both those geographies. Is that correct?

Yes. There will be -- from a OUS perspective, we're not -- we don't give quarterly guidance from an OUS and U.S. perspective. But we did see some catch-up in the first quarter. Outside the U.S., we did have a strong first quarter. But we expect to see some additional catch-up into 2024, but to a little bit lesser extent. So we're not guiding towards any sequential growth outside the U.S., but we -- we look forward to continued good numbers outside the U.S.

Okay. And if I may, just with a follow-up. I wanted to ask about SURMONT-OSA, data came in pretty much as expected down the fairway. I did want to ask how you're thinking about any potential impact to the patient funnel either in the back half of '24, '25. Are you hearing anything in the field from docs or reps? Will folks look to potentially try a GLP-1 before going forward with an Inspire procedure. Or do you think there's going to be no impact to the funnel?

Yes, so we take other docs and we talk to our field. We do hear discussions around the GLP-1s, and we know the patients with high BMI tend to get screened out with the sleep endoscopy and there are patients who have reported being able to use the GLP 1 to be able to lose weight and therefore, qualify for Inspire. So very early, early days. but we do get positive reports on that and look forward to continuing to focus on that as we move through the rest of the year.

And I show our next question comes from the line of Kallum Titchmarsh from Morgan Stanley.

Just on the recent commercial insurance update. I know some of the policies kicked in, in March. Curious to hear about any early interest or momentum you've seen from those high BMI and HI patients as well as the pediatric down syndrome population as well. Now they're in scope for coverage. Just any color on initial progress there would be great.

Thank you very much. I think we see more progress with the high AHI, the high apnea-hypopnea index because that's a natural step for those patients to be able to receive approval. And we're able to move some of the prior authorizations in process to bring them in and move that forward. With the high BMI approval, remember, that's just a change to the warning to allow patients with a BMI up to 40, but it's still very important that we treat tongue-based collabs versus lateral wall and we do today still use sleep and down we to screen those out. So not that significant of an impact with the high BMI yet, but that's something as we just talked about with the GLP-1s that perhaps we can leverage that to take advantage there. And the fun news is with the pediatric population. It's a group that we really care about. We continue to grow the awareness there, and we are opening up additional children's hospitals to be able to participate with Inspire. So we're starting to see some movement with that population as well.

And our next question comes from the line of David Rescott from Baird.

I wanted to follow up on the kind of profit or the positive kind of profit guidance that you gave for the full year. Maybe just wondering what some of the bigger drivers are behind that? I know you talked about some more targeted kind of DTC spend in 2024 previously, wondering how big of a piece that is. And when we think about the cadence of that through the year, should we expect that to be more back-end loaded where you have a pretty positive Q4 that kind of outweighs the losses in the rest of the year? Or do you think in Q3, you have the potential to deliver a positive quarter as well.

David, it's Rick. I'll take that question. So yes, in the first quarter, our DTC spend was $26 million, a little bit increase over year-over-year. But as we've talked about in the past, in 2023, we spent about $100 million in DTC. And as we mentioned, with the increased demand, from patients, physicians and adding new centers, we'll continue those investments. But again, that rate will really be moderate, nearly flat for 2024 because we are focusing on more targeted digital advertising to go after qualified patients and hopefully improve that conversion. So from a profitability standpoint, as we continue to increase revenue, DTC spend will be flat versus 2023. R&D will continue to spend high teens percentage of revenue. And so that leverage will be gained in increased utilization. And so we put forth the new guidance, and that we're excited about, which is the bottom line of $0.10 to $0.20 earnings per share on the bottom line. We mentioned before that we'd be profitable for the second half of the year, and now we're guiding to profitability for the full year. But we haven't broken down in which quarter that we turned that corner, but we're excited about the ability to be profitable for the year.

And I show our next question comes from the line of Anthony Petrone from Mizuho.

Thanks for getting us in here this afternoon, hope everyone is doing well. One dynamic on in the U.S. to explore a little bit, just the sort of pushout of Inspire V, do you think there's maybe a little bit of pause that you saw in 2Q that could maybe extend in 1Q that can extend into 2Q? How did that dynamic play out in the quarter? And I'll have a quick follow-up.

Sure. No, we don't see any delay. We like with the progress we make with Inspire V and the package are fully put together and it's in review with the FDA, and we're running our program and turning our soft launch later this year and a full launch in '25. So we still remain very, very excited about the Inspire V portfolio that we'll be launching.

And maybe just to level set going back a little bit to UnitedHealthcare and the expanded coverage there. They did have one sort of preemptive step with mandibular repositioning devices. It seems like a minor step to us, yet that label has greatly expanded -- the coverage is greatly expanded to match FDA. So maybe just a little bit on the push/pull there. Do you think there's any slight hiccup from mandibular, but on the flip side, it seems like this is a great -- an expansive opportunity just from an overall coverage standpoint. So how does that push and pull play out through the remainder of the year with United specifically?

Yes. Thank you. I think that's a very good observation that you make there. And I think that we agree that the upside with the high AHI specifically and as well as to the pediatric population, far outweighs the documentation that we put into the prior authorization for mandibular advancement devices or oral appliance therapy. And we think that, that -- our team works to make sure that the health care providers have the proper documentation and the prior authorizations that go to UnitedHealthcare. So we don't see a significant challenge from documenting that the oral appliances, but we do see good upside with especially the high AHI and then secondarily with the pediatric population. So yes, great observation. Thanks.

And I show our next question comes from the line of Chris Pasquale from Nephron.

One quick one on Predictor. Just any plans to present that data or disclose the headline results prior to publication.

Sure. We'll probably have a presentation down the road. Where we stand today and with the timing of the ASM, which is the sleep meeting at June, I don't think we're going to be in a position to present there, but we will be looking for a public conference as we work publication in parallel. So we'll still push for later in the summer or early fall possibly with the AAO ISS meeting. But we will look to get that information out as soon as we can.

Okay and then just circling back to surmount. When you think about your current patient population, I know if you look at the ADHERE registry, the average BMI was around 29. Do you think that's still an accurate reflection of your -- the patients you're treating commercially? Or since the label expansion, has that shifted at all? Just want to draw a distinction between the patients that were in this study at baseline and who you guys are seeing on a day-to-day basis?

No, I think good observation again. I think the patient in the BMI and the STAR trial is consistent with the BMI that we saw in our 5,000-patient ADHERE registry. And it reflects patients that have a sleep endoscopy and do not have significant lateral wall collapse and that's very consistent with the reports of the SURMOUNT-OSA trial whose the patient started with the BMI at 39. So you would expect those patients to be predominantly lateral wall collapse and as they lose weight, they can be lax [indiscernible] and expose, the tongue-based [ lapse ] that so effectively treated with Inspire. So I think very, very good consistency from the data that we saw and really look forward to seeing additional data when it comes out, hopefully, the summer.

And I show our next question comes from the line of Richard Newitter from Truist Securities.

Maybe just first on Inspire V. I guess is the anticipated launch timing the same as it was the last time you provided an update? And then just on Inspire V. How are you thinking about or potentially anticipating people -- whether it's physicians or consumers waiting for the Inspire V to come out relative to the existing solution, I guess, is there a risk that there's delay in treatment and however transient that might be, is that something that, a, is contemplated in guidance or, b, something you've thought about and preparing for.

Rich. The first answer to your first question is yes. We are on running our plan and in line with what we talked about at our last earnings call. Number 2 is with the large -- yes, there's always a risk of patients being aware of it, but we will not be marketing this program until the full launch. And so we believe the risk of warehousing, if you will, or patients waiting for the new technology is going to be very, very low. We have this experience with past products that we've had that we haven't experienced any kind of delay from that perspective. But we're certainly aware of that. Certainly, we'll monitor that, but we do not believe that's going to have a significant impact as patients who have untreated moderate to severe sleep apnea, very motivated to receive therapy.

Got it. And maybe just one follow-up on the -- what you are and aren't going to provide going forward. So it sounds like you guys are going to continue providing new account openings and utilization for the remainder of '24, but starting in '25, you're no longer going to provide new account openings and if that's right, how are you going to help analysts and the investment community to understand what the utilization trend is in the business? And what will you provide towards that end?

That's correct. And what we're going to be focusing on is our top line revenue growth as well as more importantly, on profitability going forward. and we'll continue with discussions with you. But I think the focus is really going to be top line, bottom line reported to be consistent across the industry.

And I show our next question comes from the line of Shagun Singh from RBC.

I was just wondering if you can talk about Inspire V and PREDICTOR study readout. We've gotten some pretty good feedback on it and very specifically on Inspire V, I was wondering if you had any take on potential impact in driving down operating times that could potentially increase utilization. And then on the PREDICTOR study, just how meaningful could this in speeding up that patient funnel. And then just lastly, I was wondering if there's any update on trends and OSA diagnoses. I think previously you've called out a bunch of drivers like GLP-1s, AFIB, DTC. I think there's general increase in awareness amongst the PCPs, et cetera. So -- just anything you're seeing on the diagnosis front?

Fantastic. I got them all. Okay. So with Inspire V, yes, we do expect to have a reduction in operating time, operating room time for the surgeon, specifically because that will remove the pressure sensing lead, which is now going to be incorporated inside the INSPIRE V neurostimulator. So it's one less product that the surgeon needs to implant. And so we believe that that's going to have a significant reduction. We have talked in the past of our average OR time today being between 60 and 90 minutes. And we believe with Inspire V, it could go down to between 45 and 60 minutes. So a significant reduction in the time to perform the procedure. So we think that's going to be very well accepted, both for the patient as well as the surgeon. Secondly, as far as the patient funnel goes, we know the time for a patient to contact a health care provider, go through the diagnostic process and get scheduled and received Inspire therapy, takes a significant amount of time. and a key part of it in the middle is to perform the drug-induced sleep endoscopy. It could add anywhere from 1 to 3 months to the time depending upon the scheduling of that specific surgeon. So we believe with predictor if we can identify the population of the patients with low BMI that don't necessarily need to have a sleep endoscopy, and we can have an alternative review that we can reduce the OR time for those patients. We believe patients with the higher BMIs likely will have to continue with sleep endoscopy, but we're going to keep working on the data analysis to be able to show that. But hopefully, in a significant number of patients we can show an improvement in the patient experience, meaning the time from contact to receiving therapy. And then finally, talking about the trends in obstructive sleep apnea, not only with the awareness that the GLP-1 drugs can create. And those elements such as Oprah on a TV show really creates awareness. And when those patients go to their general practitioner, they will be diagnosed for diabetes, for heart failure and for obstructive sleep apnea. So we believe that will increase the diagnostic rate of obstructive sleep apnea. Secondly, patients are aware of how well they sleep. We have smart phones. There are watches that were coming out that will track the quality of your sleep. So generally, the societies become more aware of their quality of sleep, and we believe that will just continue to increase. the awareness in the diagnostic risk for sleep apnea and therefore, the opportunity for Inspire.

And I show our next question comes from the line of John Block from Stifel.

Maybe just the first one, any update on other privates, whole coverage policies changing for the higher BMI AHI? Any update there? And do you expect most on board by the end of 2024. And then the follow-up, Rick, just to shift gears, I'm just curious about the guidance and profitability for the year, you guys continue to be a solid beat and raise story. So let's just say hypothetically, the year ended at, I don't know, $825 million top line and not the $790 million midpoint. How are you going to handle that? Do you see that flow through to the bottom line on the incremental dollar? Or is it one of those things where you sort of take that upside and plow it back into the business. I'm just curious if the $0.10 to $0.20 should move higher proportionally to the potential upside to the revenue targets.

Yes. John, let me take the first one and then hand it off to Rick. As far as the payers go, we have an active program, sending communications out to each of the payers to make sure that they are aware of the FDA approvals for the new indication and encouraging them to update their policies are making very good progress. We would like to have most of them taken care of by the end of the year, although Medicare is always challenging because with the MAC you have to run through a fixed process to be able to meet with CMS, meet with the MAC, go through the update process to be able to get the policies updated and reviewed and implemented. So Medicare is always a little bit of a delay getting through there, but the commercial policies have responded quite well and we expect to continue to keep pushing that as you mentioned for the rest of the year. Let me hand off to Rick on profitability [ response ].

Sure. John, first of all, we have not changed our guidance philosophy and that goes across all of our guidance metrics. But we also -- we're stayed focused on improving center capacity and utilization. And so as we continue to improve utilization, want to let it be known that, we continue to make investments in our business for our long-term growth. Our revenue has -- revenue growth has been outpacing our OpEx growth, and we're excited to announce that we would be profitable for the full year on a GAAP basis. As we continue to make those investments with our 84% gross margin and our OpEx not growing quite as fast as revenue, could we see improved leverage, yes, but we're not guiding to that at this point.

And I show our next question comes from the line of Mike Kratky from Leerink Partners.

The first one, is there a scenario where some of the secondary endpoints from SURMONT-OSA that we could see at ADA could make you or you've heard KOLs think GLP-1s maybe could have a more negative impact on the business?

From the top line data that was put forward, I think that's going to be a little bit of a struggle. If I understand the question, I think -- we look forward to seeing the detailed data, and it's hard to hypothesize on what that data is going to show. But I think if you look at the 51% reduction in AHI in the specific arm that was just therapy alone. I think that it's pretty indicative of what we can expect as we come into the summer and that shows that they're able to help those patients with a higher BMI lose weight thereby addressing their lateral walk lap. So I think you'll see more of the same as we move into the summer months and be able to look at more specific details, specifically with different groups of BMI after they lose weight and then be able to look at the specific [ AHI ] reductions of different ranges of BMI. So really look forward to seeing that data, but believe that data is going to be in line with what we've talked about to show that these GLP-1s will be complementary to Inspire.

Got it. Understood. And then maybe just separately, you mentioned the impact of some of the wearable devices. I know Samsung got FDA approval for their watch earlier this year, it seems like you might get a commercial launch of that in 3Q. Is there any consideration of that in your guidance? And then to what extent does that represent a source of potential upside either near term or longer term?

I don't think specifically, we've included the new technologies into our guide. I know it's still early days for the watches to come out, but smart bets have been in existence for some time. And I think our outreach programs are really key to driving our awareness and don't -- and we continue to spend a lot of time with general practitioners and cardiologists working our referral networks, which is the classic medtech marketing as well to continue to drive referrals. So we aren't that specific into our guide to be able to pin down that were specifically dealing with the new technologies. But we do believe that they will have a positive impact in the future for sure.

And I show a next question comes from the line of Michael Sarcone from Jefferies.

Just one for me. So on the competitive front, you've got a competitor overseas, they released some U.S. data and it seems like they're going to stress positive data or good results across both non-supine and supine positioning as maybe a point of differentiation when they start detailing in the U.S. Just wanted to get your take on have you had conversations with physicians, your thoughts on how meaningful that could be an efforts or potential to counter detail those claims?

No problem. We don't think it has any impact. We've been talking about supine AHI with our physicians since 2007. And when we launched Inspire. In fact, when I worked on this project inside Medtronic back in the late '90s and 2000, we're focused on supine AHI. So -- this is not a new phenomenon. Gravity affects sleep apnea. And when you lay supine, it -- gravity pulled the tongue back harder than if you lay on your side. When we program our devices, we program worst case. In other words, in a supine position. So we know with certain levels of energy required to treat supine AHI. That's what programs -- that's what patients are programmed at. And then when they roll on to their site, you might argue that they are being overstimulated, and that's true because what we care about is making sure that we have equal treatment in both supine and non-supine, we had specific items in that in our STAR trial. So this is not a concern. We've been focused -- laser-sharp focused on supine AHI since the day we started the company.

And I show our next question comes from the line of Larry Biegelsen from Wells Fargo.

Well, one question for me, and maybe it will be a very short answer. Rick, to see the profitability progress. Any broad strokes on profitability goals beyond this year? And how should we be thinking about the tax rate?

Right. So for 2025, we're not providing overall guidance here for 2025, but we're going to be profitable for 2024, and we're not expecting it to go backwards -- so we expect to be profitable for 2025 and thereafter. And as far as effective tax rate, we'll give more color on that. We have a lot of NOLs that we will get to recognize on that. And so for purposes of the model, we'll provide more clarity on effective tax rates in the future call.

I show our next question comes from the line of Brett Fishbin from KeyBanc Capital Markets.

This is actually Liz on for Brett. Just one for me. Could you guys provide some updates on your broader DTC strategy and how it's been progressing?

Absolutely. We've -- as you go back a couple of quarters ago, we talked about refinement of our program and how we're really focusing our DTC more targeted to our demographic and that's been very successful. We continue to grow DTT. But as Rick mentioned, we stayed pretty consistent with where we were in 2023, and we're seeing revenue grow beyond that as for capturing leverage from our DTC program. We continue with both national TV buys as well as with social media, but now we're also getting into targeted digital placements that's shown to be quite effective. So the DTC program has evolved since our commercial approval 10 years ago in 2014 and will continue to evolve as we learn more and find better ways to reach out to our specific patient population.

And I show our next question comes from the line of Michael Polark from Wolfe Research.

Apologies if I missed this, but sales force -- sales territory adds or creations in the quarter was [ 11 ]. I think the guide for each quarter of the year was [ 12 to 14 ]. I see you've reaffirmed the guide for the year. But I'm just curious, in 1Q '11 versus [ 12 to 14 ] kind of is that just timing, anything to flag there? And I asked just because it seems like a slight deviation and trend, that was a metric you had been guiding for a long time, and you typically were adding above the quarterly guide, and this is a touch below. So any color on this one would be helpful.

No, they would have to be to [indiscernible]. I think the, it's the timing. I think the -- we focus our new territory adds based on where we are adding new centers and where the need is. And so we don't specifically target a number of new territories per quarter. And so there's always, as you know, a little bit of fluctuation in there from quarter-to-quarter, but not a lot of change yet. We reinforced our guide going forward. and maybe just a little bit of timing on who was ready in the first quarter to be able to add a new territory, and we will continue that focus going forward. Did I jump early? Did you have a follow-up to Michael?

And I show our last question in the queue comes from Suraj Kalia from Oppenheimer.

So Tim, a couple of questions. I'll pose them right away, and hopefully, you get the gist of it. First and foremost, Tim, in terms of supine non-supine, right, there was a recent paper highlighting quite low responder rates and AHI reduction with Inspire supine versus non-supine. So I guess if you could help reconcile your comment about the current titration based on a supine position. So help us understand why is the paper off if it is? That is one question. And the second question quickly, MF I could. I understand the consensus commentary about complementarity of glips to OSA to hypoglossal nerve and CPAP. I get all that. Tim, what I'd love to understand more is aren't we looking at just one side of the coin severely obese coming into, let's say, the obese category. But by the same token, the volume effect of overweight and obese patients that's 10x that of severe, right? Shouldn't we be looking at the other side of the coin also, I'd love to get your perspective on that.

Thank you very much, [indiscernible]. Going to go back and look at that paper. I think some of it was subjective evidence that was talked about and not the core evidence. But yes, our focus is always around supine AHI. In fact, in our clinical studies, we literally screened out patients who did not have supine AHI and -- or were only supine. So we evaluated that in the STAR trial. We've been evaluating that all the way through. It's very clear that supine with gravity is more challenging to treat, but we believe that that's been a key focus for Inspire since the beginning of the company, and we'll continue to focus on that going forward. Secondly, on the GLP-1s being complementary, it's about the mechanism of action. I know we've talked about this quite a bit. And the higher BMI patients have more of a lateral wall collapse, [ hypoglossal ] stimulation is designed to treat tongue-based obstruction, not lateral wall clap. So -- we know as the patients get a higher BMI that we -- the GLP-1s can be complementary to bring them to a lower BMI and relax the lateral walls. And to your question, the belief is, and I think what you'll see from the SURMOUNT-OSA trial is patients who have a lower BMI do not have the same level of AHI reduction simply by the fact that mechanism, they don't have lateral wall class and GLP-1 are not designed to treat tongue-based collapse. That's what Inspire does. That's how the two become complementary to each other. So thanks very much for that, Suraj.

This concludes the Q&A session for the conference. I'd now like to turn it back to Tim for closing remarks.

Thank you all for joining the call today. As always, I'm grateful to the growing team of dedicated Inspire employees for their enthusiasm, hard work and continued motivation to achieve successful and consistent patient outcomes. The team's commitment to the patients remains unmatched and is the most important element to our success. I wish to thank all of our employees as well as the health care teams for their continued efforts as we remain focused on further expanding our business in the U.S., Europe and Asia. For all of you on the call, we appreciate your continued interest and support of Inspire, we look forward to providing you with further updates in the months ahead. Thank you all very much.

This concludes today's conference call. You may now disconnect.