Stuart Becker
Analyst · Tim Wengerd
I would think about margin expansion a little bit about thinking about the peak to trough of our company. If you look at us back in 2007, our peak on a RevPAR basis was probably $70, and our margins were more like 40%. Now you have to realize that we were a private company back then. As a public company, our margins won't be near to that 40%, but we think that 35% to 37% range is a reasonable expectation. And on RevPAR, since the last peak, we developed prior to IPO some 19 hotels that are coming on and are -- some of that embedded growth we talked about, plus we have acquired another 21 hotels that have RevPAR that were accretive to our existing portfolio. So we fully expect at the next peak, our RevPAR should be more like $75-plus. And currently, at the kind of trailing 12, we're about $62, $63. So there's plenty of embedded RevPAR growth, we believe, in our portfolio. And back to your question, just on what reasonable margin expansions we expect, yes, we had good margin expansions in part this quarter because we saw a better mix of rate and occupancy. But on a trailing 12 basis, where our margins are 32% or it could be, we believe, it's 400 to 500 basis points of more margin expansion should occur in our portfolio. And so if you think about it that way, I think that, yes, the Choice is having an impact, the renovation have an impact, but I think just the cycle of our portfolio, and we're right in it, should help us add some growth to it.