Vishal Sikka
Analyst · Janney Montgomery Scott. Please go ahead
That is a good question, Joseph. There is a tremendous sense of ambiguity in the industry around what digital exactly means. When you look at it philosophically, when Nicholas Negroponte wrote the great book, Being Digital, when look at it in that sense, everything that we do is digital. So I would say that 100% of our revenue is in digital. But when we look at in the sense of digital and what it is doing to the industries that we serve, for example, to retail, and how digital is enabling a completely new set of experiences for consumers in the retail environment, or how digital is about bringing mobile devices and transforming the experience of the consumer, or how digital changes the manufacturing industries towards becoming much more, where software becomes embedded. I mean, if you look at the dashboard of an S-class Mercedes today, the entire dashboard is a digital one, there are no knobs and switches and needles that used to be there. So in that sense, there are tremendous opportunities that we see in how the physical world of our clients is becoming transformed by the – by digital technology and we see a great sort of opportunities there. My – I mean so we do a lot of business in these new areas. Almost all the work that we are doing in the digital technology space is in these kinds of opportunities. Almost all our design thinking work that we do, almost all the analytics work that we do, is in these kinds of engagements in these kinds of areas. So once the industry settles down on a better, more precise and a more realistic definition of what they mean by digital, I mean there are massively varied distributions in how companies characterize their digital revenue, and I think it is – frankly, in my view, it is nonsense. And so once they have that then we’ll be able to more precisely articulate the parts of our business that are those areas. But let me just, for now, say that as the world around us becomes increasingly digital and increasingly driven by this transformation of the physical experiences into virtual ones, we are seeing almost all our growth coming in – in almost all of those areas we see tremendous growth in our business.