Rich Gelfond
Management
Thanks, Mike, and good afternoon, everyone. We believe our achievements over the past 18 months have set the stage for IMAX several blockbuster year in 2019. The story is quite simple. Beginning in 2017, we made a series of strategic and tactical decisions to improve the performance of our business from top to bottom. We committed to increasing the differentiation of the IMAX experience, more effectively marketing the IMAX brand and tackling our challenges in China. As evidenced by our box office success in 2018 and into the early part of 2019, these initiatives have started working. While there is still work to be done, the team is committed, energized and optimistic as we start the New Year. I’d like to kick-off the call by providing some additional color on these four business initiatives and then move on to our positive outlook for 2019. First, IMAX replaced -- we are extremely happy with the initial reactions from our exhibitor partners and their continued commitment to growing with our laser technology this year. In just the first 18 months of launch, we signed agreements for over 200 systems. We also installed 35 laser systems between June and December across new and existing IMAX locations. Driving this activity are some of the largest exhibitors of the world, including AMC, Cineworld and Pathé. Many of these signings represent more than just the technology update. They represent an entirely upgraded IMAX consumer experience. For example, in the majority of these signings, our exhibitor partners are creating an entirely new in-theater IMAX experience, including new seating, entry ways and branding. Next, marketing. As we continue to increase the differentiation of our experience and feature more films with IMAX DNA, it has become increasingly important that we effectively educate consumers on the benefits of seeing their…