Yes. And by the way, just building upon that, David. So if you look at our podcasting business -- I'm sorry, our digital business ex podcasting, which we had a very short quarter. I think that really should just continue to demonstrate, and we've been talking about this, the growth, and I think we've actually said historically, we expect that growth to -- or to demonstrate to everyone the diversity of our digital business offering. Yes, we talk a lot about podcasting, but to Bob's point, whether it's streaming, websites, social extensions out there. And there are, by the way, a range of, I think, what we've said publicly is 40% to 70% EBITDA margins for those businesses. Obviously, we don't talk about a lot of the details, but just pretty clearly, the higher end margin business, and Bob talked about publishing our podcasting things where you own a substantially on all of the IP that you have in the monetization of that. And then the other extreme, when you engage with third party to provide a total solution to clients out there. It won't be as hard on the higher end of that margin business. And then the only thing I'd say about podcast as you've talked about just again to reiterate the example he has the strength of our podcasting business. But just as a reminder, things like we made a strategic decision years ago that every seller has the ability to sell anything, all our products anytime, anywhere. And so if you're on about 1,000-plus sellers in this company, you're out there not just selling broadcast, not just selling streaming, but you've got the ability to sell podcast every single day in terms of taking advantage of it. The ability, I think there's something on like 3 million or so, 4 million podcasts in the United States right now. You've got the greatest podcasting in the world that you don't have awareness of that podcasting, not just podcast to podcast, but using our broadcast onlays to be both podcasting out there. So I think getting a little bit at your question, how we think about podcasting, and incorporate into our business, they really are tied to the benefits of our other businesses also.