Paul Edgecliffe-Johnson
Analyst · Barclays
Thanks, Heather, and good morning, everyone. I'll begin with a review of our trading performance before providing you with an update on our strategic initiatives and outlook. Starting with RevPAR, which for the group declined 0.8% in the third quarter. Excluding the Hong Kong market, where trading conditions have been challenging, RevPAR was down 0.5% in the quarter and is up 0.1% year-to-date. In the Americas and the U.S., RevPAR declined 0.6%.
Through the quarter, we observed a meaningful drag on our reported RevPAR from hotels under renovation as our owners invest heavily behind our brand refresh activity. There is always some impact. But when demand is lower, this impact is more pronounced. This accounted for some 40 basis points of our U.S. RevPAR decline.
At the same time, and as we mentioned at our interim results, we continue to face a headwind from small groups business, which Holiday Inn and Crowne Plaza are overweighted to and where demand has reduced, with group-driven revenues for those brands down some 3% in the quarter. Holiday Inn Express, with its different mix of business, grew RevPAR and outperformed the upper midscale segment. Overall, our RevPAR performance year-to-date is in line with the segments in which we compete.
Europe, Middle East, Asia and Africa RevPAR was up 0.2%. In the U.K., RevPAR was up 1% in the third quarter. London was up 3%, helped by strong international inbound demand while the provinces were flat. Year-to-date, we continue to outperform the industry in the U.K. RevPAR in Continental Europe was up 1%. France saw 1% growth whilst Germany was down 7% due to the lapping of the European Athletic Championships and the number of significant trade fairs last year. Middle East RevPAR was down 1% with increased supply and continued political unrest in the region, partly offset by the timing of the Hajj pilgrimage.
Australia RevPAR declined 1%, held back by oversupply in certain cities, and Japan was also down 1% due to disruption following Typhoon Lekima. Greater China's RevPAR performance was impacted by ongoing unrest in the Hong Kong market where RevPAR fell 36% in the quarter, including an over 50% decline in September. This is likely to result in a fee income loss for the second half of approximately $5 million. In Mainland China, third quarter RevPAR fell 2%. Uncertainty from the U.S.-China trade negotiations has impacted corporate business demand, but this has been partly offset by ongoing strength in the domestic leisure market. Overall, we continue to outperform the industry.
As a reminder, we are hosting an educational event on our Greater China business on the 31st of October in London, which will also be webcast.
Moving now to our other key driver of growth, net system size. Our focus on accelerating growth delivered strong results with net system size increasing 4.7% in the third quarter. This is a little below the growth rate we reported at the half year stage due to the phasing of openings and the particularly strong additions we experienced in the third quarter of 2018. We remain on track, though, for our net system size to increase by over 5% for the full year.
We opened 13,000 rooms. And at the same time, we remain focused on removing underperforming hotels from our system and exited 4,000 rooms. We are well placed for future growth, signing 25,000 rooms in the quarter and 73,000 rooms year-to-date, taking our pipeline to 289,000 rooms. In Greater China, we continue to see strong traction for our franchise offer with 20 signings in the quarter, taking our total to more than 200 signings since launch just over 3 years ago.
Looking now at our brands. In the Mainstream segment, the Holiday Inn Brand Family continues to be the engine of growth for our business. In the third quarter, we signed almost 11,000 Holiday Inn Brand Family rooms into our pipeline. Elsewhere in the Mainstream segment, avid continues to attract interest from owners. We've now signed more than 200 hotels since launch 2 years ago, including 11 in the third quarter. We have 3 properties open and expect to have around 10 open by the end of the year. With nearly 80 hotels with planning approval obtained or ground broken, we expect openings to gain further momentum into 2020.
At the end of the quarter, we also launched franchise sales for our new all-suites brand, Atwell Suites, and we have already received 10 franchise applications.
In our upscale portfolio, demand for voco hotels continues to be strong with 6 hotels open across the U.K., Australia and the Middle East and a further 17 properties signed since launch last year. We remain on track to sign around 30 hotels by the end of 2019.
We signed 7 Crowne Plaza properties in the quarter, bringing the total pipeline to 93 hotels or 26,000 rooms. Hotel Indigo continues to gain momentum with the highest ever number of signings in the year-to-date. We now have deals signed in the pipeline that will take the brand to 17 new countries.
The momentum of high-quality signings across our luxury portfolio continues to gain pace. We signed 5 InterContinental Hotels & Resorts in the quarter in iconic locations, including Japan and New Caledonia, and 3 Six Senses resort deals, including a property in the Galápagos Islands, taking the total signings since acquisition of the brand in February this year to 7.
So to summarize, our year-to-date RevPAR performance was in line with or ahead of the industry in our key markets. Net system size growth increased 4.7% in the third quarter and we expect this to further accelerate by the year-end to over 5%. We continue to make good progress against the strategic initiatives that underpin our growth ambition to deliver industry-leading net system size growth over the medium term.
Looking ahead, despite the weaker RevPAR environment and challenges in some of our markets, we remain confident in our financial outcome for the rest of the year. This includes the benefit of around $10 million of nonrecurring items identified since the half year, including 1 significant liquidated damaged receipt and a positive IFRS 16-related adjustment on a leased hotel. We continue to expect net system size growth to accelerate over the medium term as the key driver of our growth. This, combined with our asset-light, cash-generative model, disciplined approach to cost management and ongoing execution against our strategic initiatives, positions us well for the future.
With that, I'll open up the call for questions. Please, Jordan.