Richard Solomons
Analyst · Steven Kent from Goldman Sachs. Please go ahead
Thank you, Paul. Since the immerging in 2003, IHG has outperformed on the two primary metrics of rooms and revenue growth. We’ve always been very focused on the quality of our state hence historically high level of the movers in our comparatives but even with that we’ve driven net system growth about 3% well ahead of the total industry. IHG as a brand owner, whereas RevPAR is obviously important growing share revenues is far more relevant as its history demonstrates the underlying strength of our brands and of course revenues directly drive more than 85% of our fees. Our transitions are predominately fee based business reflects our long term strategy and has enabled us to drive consistent growth more than doubling fee revenue since 2004 up to $1.3 billion last year. Fees combined with asset disposals enabled us to improve our return on capital employed from less than 10% to 57% in 2015. This has been driven by clearly defined consistently applied strategy which remains valid for the future. This does not mean of course the hospitality business and IHG will not change at the customer landscape devotes, however it does remain that our core strength and capabilities will remain at the heart what drives our success. Before talking about our strategy more detail, given the talk of disruptive and change in every industry, I thought it would be helpful to put travelling tourism into context. Travelling tourism is one of the five largest industries in the world generating an annual direct GDP contribution of $2.4 trillion. This number is growing steadily for many years and by 2025, this forecast to represent over 10% of global GDP. It’s a top generator jobs and tax receives in most economies too which explains why governments continue to focus on and supportive both financially and in terms of regulation. Within travel and tourism, the accommodation space is its diverse landscape. And the number of different cycles in each in wide verity of guest needs. Hotels represent two thirds of the market, but branded hotels generating long term annual revenue growth over 5%. The cruise and vacation ownership segment also grew materially over the last decade or so, the combined earnings represent 12% of the market and wholly leisure oriented. Then a short term home rental representing 17% of the market with a growth rate in line with cruise and fine branded hotels. Over of the new intermediates in these segments is down is to aggregate existing supply of course the addition of new supply and importantly make it easier to search and book. This in turn is bought into new logging customers which is not surprising given at a significant proportion of the global population have never stayed in a hotel. It’s important to understand what is going on here from a demand perspective not just the supply side. Demand hotel and logging market appeals to sub-segment of guest skewed elevated as your customers mainly seeking short break experiences, family time and more generally a longer term stay. This needs a number of ways that can suspect from products and experiences. So our segment is growing and adding supply, it’s not new and will continue to compete effectively in it, while we have a competitive advantage today or can build one in the future. Getting back to our core business, growth and demand for hotels is not evenly distributed around the world and the biggest opportunities lie in just ten markets. Nearly 90% of our pipeline is in these locations which were expected to contribute 80% of the increase in industry room’s revenue during the next ten years. Our powerful positions in the biggest opportunity markets enabled us to accelerate our pace of growth. Gross earning is to pass 40,000 rooms in each of the last two years and signing have also step down during the same period. Our pipeline is now over 210,000 rooms, this represents 15% of the total industry pipeline even more than three times our current share of industry supply. Parking cost sort of maintaining a relevant portfolio is developing rolling out new brands to meet evolving guest needs. In 2015, the accelerated growth in even hotels and open that brands first hole in Manhattan. In addition, we open our first our first three HUALUXE hotels in Greater China, but in further nine expected to open in the next two years. Managing any hotel brand requires innovation and change to keep it fresh and relevant to guests to drive higher levels of satisfaction and open up new avenues for growth. So I’ll now talk about innovations that we’re already rolling out. It’s now just over year since we acquired Kimpton Hotels & Restaurants and we’ve already begun to demonstrate our ability to leverage the IHG system to accelerate the brands performance and global footprint. The integration is progressing the roll of Kimpton content now live on the IHG website and app and becoming our sales channels, it also scales up our development activity for the band in the Americas and implemented localize design and operation principals for our other regions. Becoming part of the IHG family with our scale and [indiscernible] delivered a record year for Kimpton with the most signing for opening every achieved by the brand. And in January 2016, we announced the Kimpton Hotel for Amsterdam the first to the brand outside the Americas. One of the principal rationale for the acquisition is the opportunity to drive global growth so this is a great start. We are currently seeing very encouraging demand for IHG over the world. I’ll also talk about newer brands, just not forget the Holiday Inn brand family is the biggest hotel brand in the world wide factored two and the core of our business. To continue the growth in Holiday Inn Express, we evolve the design to be changing needs. For example is more guest move towards using mobile devices, phones have been rearranged verities of comport for flexible work space providing a productive business environment. Our new designs in the U.S. and Europe have received overwhelming in positive feedback driving significant increases in guest satisfaction scores. Having preferred brand is only one part of our winning model then you could be supported by strong delivery systems, a powerful loyalty program and digital capability which are over long term technology. The great example of how we are innovating the technologies, the next generation guest reservation system, that really about to thinking [indiscernible] which is on track for phase 2017 launch. Across the enter guest stay, a huge advantage of new guest reservation system will be the ways been designed from inception to allows quick and agile development. This means we’ll be able to adapt to evolving guest needs faster and provide more personalization and individual options. As a simple example, guest will be able to select a stay experience meeting their specific requirements by mixing the matching from a wider range of choices, this will include room attribute such as distance the lift package combinations and stay term such as checkout time. Alongside is longer term innovation we continue to strengthen our loyalty program and digital channels in 2015. I talked before about one initiative programming, our lowest prices promise crowd because initially launched for our Holiday Inn Express U.K. state. By demonstrating a clear price benefit from booking direct and communicating the message in a targeted manger, we drove the 20% shift in booking from online travel agents to direct channels that more than doubled online royalty enrolments. Following the positive results in the initiative, it’s been rolled out to all our brands in Germany and France and we’ve completed pallets in the U.S. and Asia, Middle East, Africa. Our digital channels delivered 20% of IHG’s hotel revenues some $4 billion per annum. The initiatives we put in place over the last two years is started to really accelerate growth with revenues up by $430 million in 2015 alone. This quite is supported by over $1.2 billion of mobile bookings in 2015, a staggering amount considering the channel is introduced six years ago. So to summarize, clearly there is macro uncertainty in the world at the moment. The fundamental for the hotel industry remain positive with a number of well-established tailwinds creating significant opportunities. IHG remains in a strong position. We’ve made clear strategic choices and are executive against these with focus investment which had delivered outperformance in the past and will continue to do so into the future. At the heart of this is recognizing the guest and needs continue to evolve and adapting accordingly. We do this by innovating our brands and technology to ensuring the whole range of guest dedications and deliver low cost profitable revenue into our hotels. We have a highly cash generative business model, which generate sufficient funds enable us to continue driving growth as well as making return to shareholders. We look forward to the future with confident. Thank you. So with that Paul and I’ll be happy to take your questions. Ingi, if you could get the questions, that would be great.