Richard Solomons
Analyst · Jarrod Castle from UBS. Please go ahead
We're never relaxed about life. But look, I think it is an area we take a lot of interest in. We're very, very plugged in to what's going on and we know a lot of the players, if I just leave it at that. But the reality is that the misnamed sharing economy, because obviously it's a business, is here to stay. At the moment it's very, very small, it's very leisure focused. Airbnb are making a lot of noise, obviously, because of the Silicon Valley dollars, looking to have a successful IPO. Don't forget that HomeAway which has been around for a long time, is significantly bigger. Wyndham is very heavily in that business, has consolidated heavily and basically room rental or property rental. So this is not a new business, at all. At the moment, as I say, it's very small relative to us. I think if you think about the attributes to that business which is about having a clever, powerful reservation system, effective routes to market, big reach and the ability to handle a brand, that's what we do. So I think our approach to it is, again, keeping a close eye on it. If it's a business where we think our guests and our ability to deliver is valuable, then it's something we'll look at and we'd obviously be able to do very effectively. But as a source of competition it's small in a market that is growing heavily. I think if you look at, other than the need for accommodation, hospitality, we've got the hotel sector, we've got our heavily growing vacation ownership sector, we've got a fast-growing cruise sector in terms of vacations. So I think what you've got is, this is just a new dynamic and obviously because of the model, Airbnb are making an awful lot of noise, but it's not a new competitor. And of course, a large number of people for very many legitimate reasons, want hotels. There is a small cross-over at this point of people who actually want to be in an apartment. And, of course, the whole unregulated nature of that market is attracting the attention more and more of regulators. You'll have seen all the stuff around Uber. And I think it is important that consumers are protected and there is some real dangers, particularly with the Airbnb model, of a lack of regulation and a consumer misunderstanding which I think we're hearing governments talk more and more about. But it remains - that said, I think it remains an interesting business opportunity potentially, albeit at the margin right now.