Richard Solomons
Analyst · Morgan Stanley. Please go ahead
Thank you, Paul. So our winning model remains at the core of our success and continues to deliver high quality growth. Preferred brands, a leading loyalty program and effective channel management are key components of the model and form the basis of our commercial strategy which I introduced to you this time last year. Effective commercial execution ensures a superior guest experience and we've made significant progress across all three of our focus areas, as well as continuing to innovate with our digital solutions and developing a market-leading guest reservation system or GRS. Before I talk more about technology I'll touch on the progress we're continuing to make with our brands. I'll start with Holiday Inn and Holiday Inn Express, the world's only truly global mainstream brands which we relaunched eight years ago and have made significant strategic progress since then. The brand refresh remains the world's largest ever achieved with the $1 billion investment program continuing to provide a platform for market outperformance and accelerated global growth. Since the refresh started we've relaunched 3,300 hotels, opened a further 1,500 and removed over 1,000, reducing the average age of the estate to lower than all of our major competitors. The positive outcome from these actions and our emphasis on quality has driven guest satisfaction levels to an all-time high and this has been recognized across the industry with Holiday Inn winning the prestigious J D Power award for guest satisfaction in mid-scale full service, four years in a row. Our focus on guest experience has driven market-leading financial returns to our owners and since the refresh launch we've driven consistent industry outperformance, growing the brands' RevPAR premium by more than 5 percentage points in the U.S. It is this delivery which makes the brand family so attractive to guests and owners, driving 10% annual growth in signings in the last four years and over 500 new hotel openings in the last three. This growth has established the Holiday Inn brand family as the leading global hotel brand. Holiday Inn has over 100,000 rooms outside of the U.S., more than four times that of its nearest competitor and we have more than doubled the non-U.S. presence of Holiday Inn Express since 2007, adding more rooms than all three of its closest competitors combined. Together with driving scale we continue to drive innovation across the brand family and I'll talk briefly about three initiatives which are all deeply rooted in our guest insight and tailored to local needs. The Holiday Inn open lobby creates a next generation public space where guests can both work productively and enjoy leisure time. And the solution is already in place in nearly 30 hotels in the Americas and is live at 17 properties across Europe, where it's driving an 8 point increase in guest satisfaction. Our next generation bedroom design for Holiday Inn Express has been developed in conjunction with our guests and owners to deliver a natural and contemporary look which provides an efficient place to sleep. As I've already mentioned, tailoring is important so whilst the new design principles are universal, in the Americas there's a real focus on innovative storage solutions, whilst in Europe a key element of the room is flexible workspace. Elements of the new design are already implemented in 42 U.S. properties and the first trial in Europe was recently launched. Holiday Inn Club Vacations is a great example of how we've leveraged the momentum behind the brand family to develop a new offering which perfectly meets our guests' need for family time. Our asset-light timeshare or vacation ownership business was launched in 2008 in partnership with Orange Lake Resorts which is owned by the family of Kemmons Wilson, the founder of Holiday Inn. Our vacation ownership portfolio has grown quickly to over 4,000 villas across 12 resorts in the U.S., ranging from Florida to Vegas. And due to the long-term investment involved with timeshare, it builds a deep relationship with the owners and lasting loyalty to the Holiday Inn brand. And on average each club vacation guest spends over 70% more per year across our hotels than an average guest. On this slide there are just a few examples of these brand innovations as well as some signings and openings from the last six months. Boutique is the fastest growing industry segment and with Kimpton, the world's leading boutique business and Hotel Indigo, one of the first global branded boutiques, IHG is uniquely positioned to benefit from this increase in demand. Our boutique portfolio already has 120 open properties and 79 in the pipeline. Nearly 80% of the estate is currently in the U.S. but we've tripled the presence of Hotel Indigo elsewhere in just over three years. Alongside this, we've already received a number of Kimpton development enquiries from outside the U.S. where we have over 50% of the Hotel Indigo pipeline. And this gives us great confidence in our ability to expand our global boutique footprint in the next three to five years. At an operational and commercial level, the Kimpton transition into IHG is well advanced. The brand continues to be loved by its guests and we're committed to building on its success which is people driven. So I'm therefore pleased that we've retained key Kimpton talent as well as its San Francisco headquarters. On the commercial side we've linked Kimpton into our digital channels and corporate sales networks. We're also working closely across IHG to integrate support functions, all the time ensuring we preserve the qualities that make Kimpton so unique. We have already opened five new Kimpton hotels since January and these were complemented by three Hotel Indigo additions, including our first properties in Helsinki and Bangkok. We signed 12 boutique hotels in the half, including the landmark Hotel Indigo Los Angeles. This 350 room 18 story property is located downtown and acts as the flagship hotel in the $1 billion mixed use Metropolis building being developed by Greenland U.S.A. And the Greenland Group already owns eight IHG properties in China, but it marks the first time we've partnered with them in the U.S., demonstrating the benefit of our global reputation. Our boutique growth will be somewhat offset by higher than normal removal from 2015 due to the exit of seven Kimpton San Francisco properties in July. These were driven by specific issue and will not impact broader growth plans in the U.S. or overseas. Here are just a few of our recent boutique openings and signings from the last six months, highlighting the unique nature of each property. Crowne Plaza is another of our brands which has significantly increased its presence outside the U.S., more than doubling scale in the last 10 years and adding more rooms than any other brand in its segment. More recently, around a-third of its growth has been driven by rebrands as owners seek the benefits of wider global distribution. The demand for Crowne Plaza is particularly evident in Greater China where we have nearly 40,000 rooms, either open or in the pipeline, the highest of any of our brands in the region. And this growth is complemented by a number of new initiatives as we continue the multiyear refresh program with an emphasis on delivering a great guest experience and making business travel work. We've adapted the brand to meet changing consumer needs, rolling out complimentary Wi-Fi to our hotels in Americas and Europe, enhancing the 24-hour business center and launching a selection of energy-focused food offerings. Later in the year we'll begin piloting our unique next generation WorkLife room as we continue introducing new innovations which support business productivity. We're also improving the underlying quality of our estate with 7,000 underperforming rooms removed in the last three years and over half of our U.S. portfolio now either new or renovated since the start of 2010. Here are just a few examples of recent openings, including the Crowne Plaza Potsdamer Platz and Crowne Plaza Battersea which were both rebrands. Moving on now to look at IHG Rewards Club which drives 40% of bookings in our hotels. I've talked before about the growth in personalization and extensive research has highlighted just how much value our members place on individual and rewarding experiences. To enable this during the guest stay we've implemented new customer relationship management capabilities at all our hotels, allowing the front desk to access extensive guest information and offer a more personalized experience based on member profile and history. We'll continue to roll out further CRM capabilities over time, including the ability for our members to manage their personal preferences during the booking process. These enhancements ensure IHG Rewards Club continues to be preferred amongst guests and the brand has already won 16 major awards in the two years since it was relaunched. The attractiveness of the program is further emphasized by over 4 million new enrollments in the first half which is more than 25% up on last year. We ensure that all of our members are treated uniquely but in-depth research has revealed that really frequent travelers want that little bit more. They want to feel part of a special club and be given an extra level of reward in return for their continued loyalty and the introduction of a new top tier to IHG Rewards Club called Spire Elite will do just that. Spire Elite status will be available to those who earn 75,000 points or stay with us over 75 nights a year. Their reward for reaching this status includes earning 100% extra bonus points on qualifying nights, the richest points incentive in the hotel industry. But most importantly we'll use our new CRM capabilities to deliver a unique and tailored stay experience, ensuring these guests feel truly recognized and special. As well as the introduction of this new top tier, we've also restructured IHG Rewards Club so it's easier for our loyal members to reach gold and platinum status. We want to build a lifetime bond with as many of our guests as possible and this move ensures more of them will receive that extra bit of recognition which makes a difference in building a relationship. The CRM capability I just mentioned is just one example of how we leveraged technology to enhance the guest experience. Earlier this year I spoke about how the consumer landscape is changing and to meet these needs we must have market leading technology to adapt. Within this context we'll maintain control of intellectual property and customer data that delivers the unique guest experience but partner or outsource where we can leverage third-party expertize. Our pioneering relationship with Amadeus demonstrates how we're utilizing this approach to lead the industry and deliver the first cloud-based guest reservation system. Amadeus is a proven expert in travel reservation, having already developed a community model used by over 100 airlines. As exclusive launch partner to our guest reservation community model we have a unique opportunity to input on the design and functionality as well as being the first to roll it out across our hotels in 2017. And in a short time we've already made good progress with what will be an industry-changing initiative. Our recently announced collaboration with stay.com is another example of how we'll partner with third parties to enhance the guest journey. Stay.com offers IHG guests the functionality to research trips to over 50 destinations based on insights from hundreds of local influences around the world. Guests can then create personalized travel guides, download them to a mobile device and share with friends and family. And this will enhance the travel experience and deepen the relationship with our brands, particularly in the dream, plan and stay phase of the guest journey. Our initiatives are continuing the momentum behind our direct channels driving year-on-year digital revenue growth of over $200 million, well ahead of any other channel. Recent in-house developments include the relaunch of our Crowne Plaza, Hotel Indigo and extended stay websites. The new pages are content-rich, convey the uniqueness of each of our brands that are optimized with the responsive design for easy viewing across any device. Meanwhile in Europe we've rolled out an IHG Rewards Club lowest price promise for Holiday Inn Express UK. We already have an Internet best price guarantee which provides the first night of a stay free if a guest can find one of our rooms cheaper through a different website. However, due to the extravagant promises often made by intermediaries, the benefits of booking direct were not always clear to consumers. Our lowest price promise is exclusive to IHG Rewards Club members and offers more than price matching, it promises a price at up to 10% lower than is available anywhere else and we're so confident in this promise that we've included a unique price comparison tool on our website for the UK Holiday Inn Express estate. As you'll see on the screen, this gives guests complete confidence they're booking in the right place and gives a clear incentive to enroll in our IHG Rewards Club and book direct. We're already seeing great results with a 50% increase in the number of guests who are confident they get the best price on our website, a doubling of online loyalty enrollments and a double-digit increase in our digital channel share of weekend online bookings. Within our digital channels, mobile continues to be the strongest driver of growth contributing over 40% of our website business in the first half, up 7 percentage points on last year. And we continue to innovate in this area to enhance all stages of the guest journey with a particular focus on the stay experience. Our IHG translator app is now available for Apple Watch, making it even easier for our guests to make the most of their experience with 13 languages easily translated by speaking directly into the watch. We're also enhancing mobile checkout with the additional of Mobile Folio, a service allowing guests to view their bill real time on their device at any point during a stay. Although our technology and innovation is predominantly about driving a superior guest experience, IHG guest request equally improves operational efficiency for our owners. We're trialing this new tool which enables in-hotel requests to be made instantly through the IHG app. These requests are then logged, assigned and tracked, making task management easier for hotel staff and improving the guest experience through faster issue resolution. These innovations for our number one rated app have driven downloads up more than 50% year on year and we now have more than 4 million app users in total which is helping to drive year-on-year total mobile revenue growth of around 50%. So to recap, we've had a strong half with continued momentum behind all our preferred brands which makes IHG well positioned in an industry that has compelling tailwinds. The Holiday Inn brand family is extending its leading position as the only global mainstream brand and our boutique presence makes us the number one player in the fastest growing industry segment. Alongside this we're making great progress delivering against our technology roadmap, enhancing our digital channels and loyalty program to deliver more industry first which builds deeper relationships with our guests and superior returns to our owners. The finalization of our asset-light transition delivers high quality earnings and based on current trading trends we remain confident in the outlook for the rest of the year. So thank you for listening and with that Paul and I will be happy to take your questions. So Andrea, over to questions please.