Eric Ashleman
Analyst · RBC, please proceed with your question.
Sure. So a couple of things there. One, in general, the nature of this kind of spend, let's say today versus where it was three years ago, there are some differences. There's actually some productivity that we're all going to enjoy as we've learned how to work in different ways. Travel won't be as high as it ever was. Certainly, marketing and digital, ways to get messages out to customers, much more efficient than we've seen before. And so that's one of the reasons, even with the slight increases here in the ramp up, we're basically at a level we were three years ago with 400 million more dollars of sales in the Company. What it's targeted towards is a lot of our investments, frankly, it's people, and it's people on the front-end of business and the technology side of the business tied to the parts of the Company that we think have the most favorable wind at their backs in terms of our positioning in the end markets that they are sitting in. So we talked before about kind of the top 25 bets across IDEX, that list ebbs and flows from year-to-year, but about 2/3 of it holds constant. In many of the resources that are here, some ways they're identified a year, year-and-a-half ago. We let the last year play out. We're really careful with things, but at some point, you start to see that, hey, we've got some real momentum here. And the nature of people driving the investments, they've got to get in, they've got to learn the company, they've got to learn the markets and then start to add some value. So I think the return, as it often is in anything we do when we're supporting organic growth, is really strong. On investments of that type because it's people dependent. It also makes it pretty easy to be careful with as you go forward. So as Bill said, if we start to see things all of a sudden take a turn or there's something that it comes into the mix that none of us expected. By nature, we can hold off, we can do more with less, we can ask people that we deployed towards other areas across IDEX. So I think what you're seeing here a little bit is probably we would have liked to have more of that onboard and a more of an even ramp through the year last year. Again, because a lot of its people, as everybody knows, it's hard to find. When you find them, I think you want to be careful and make sure you bring them on board when you can. That's part of the mix too.