Bryan Lewis
Analyst · Northland Capital Markets. Please go ahead
Thank you, Gar. I would like to thank you all for joining us today, which marks my 82nd day on the job and second earnings call at CEO of Intellicheck. I would like to start my remarks by saying that it has been a fantastic 82 days and that I'm even more excited that I was chosen to lead the company today than I was on day one. Let me explain to you the reasons for that. As they said on our call in March, my main attraction to Intellicheck was the technology and the people here to Intellicheck who created it. We have a phenomenal core technology that has broad applications and a very large addressable market. The only change, in my opinion since then is that I was short sighted on how broad the applications are and how large the addressable market is for Intellicheck. Our core technology of authenticating a government issued id is quickly becoming the most vital step in combating fraud and credit applications and in areas I had not conceived up. Let me talk about that in context of the two verticals we sell into; the consumer transaction space and the law space. Let's start with the consumer transaction space; specifically retail. One was only read the news. On any given day, you'll see an article or research report detailing how identity theft and the creation of its synthetic identities is costing billions of dollars a year and it's taking countless hours for victims to clear their records. This market is coming our way, given a tidal wave of breaches and the type of information breached it is becoming easier and easier for criminals to steal our identities. Over a 145 million of our names, social security numbers and dates of birth were breached by Equifax alone. Just last week, Equifax also announced that the photos of 38,000 drivers licenses 3,200 passports and 3,000 military and state ids were also hacked. With this data, criminals can easily steal your identity. Intellicheck stops this fraud. Loopholes in the system and changes made in 2011 to the ways that social security numbers are created have allow criminals to create identities out of thin air. In April of last year, US postal inspector David McGinnis called synthetic identity theft, one of the fastest growing consumer fraud schemes. Intellicheck stops this fraud. In January, Accenture predicted that synthetic identity fraud will cost banks billions in 2018. While Javelin strategy and research, put the total value of identity fraud losses at just shy of $17 billion in 2017. And another interesting report put out by Accenture. Their studies show that there is a 12 to 18 months cycle from the date of a data breach to when that data is used per fraud. While it was reported in September, the Equifax breach occurred from May to July of 2017. If Accenture is correct, there should be a very interesting holiday shopping season for credit card issuers and retailers. To make things even worse, all the research on this fraud trends says that it is moving online and we have the perfect solution to combat this trend, Intellicheck’s, retail id online stops this fraud. As I said, the market is coming our way, so let me put that in context. When I got here, we surveyed our clients to ask for what they say is their average dollar amount lost in a fraudulent transaction, whether identity theft or synthetic identity or a card not present transaction. For our department store clients, the actual fraud loss number average $2,100 per transaction, for our tool and equipment merchants, the average was $2,569. Furniture and home furnishings, average fraudulent ticket was 2,908 and for jewelry stores it was $3,574 per transaction. Remember, these are actual fraud numbers as reported to us by our clients. By themselves, those numbers may not seem so large, but when you consider the amount of fraudulent transaction attempts, the fraud adds up quickly. We looked at the number of fraudulent transactions. Retail ID stops it's criminals attempted to use fraudulent id to get credit or perform a card, not present transaction for just four of our department store clients for the period of October 1, 2017 to April 15, 2018. Retail ID stopped 35,000 transactions. Saving those chains a combined $12 million per month. That is $12 million per month, right to the bottom line. Criminals may be able to steal your identity or create people out of thin air, but with Intellichecks, 99.9% plus accuracy rate, creating a valid government issued id that passes the Intellicheck authentication is proving to be a challenge for criminals. Authentication is the first line of defense in combating fraud and Retail ID has a proven record preventing this fraud for our clients, whether in store or online. Also in the consumer space as a sales age restricted products, we're having great success with the Alcohol and Tobacco Enforcement Agencies across the country with 33 agencies now using Age ID to enforce the law. This in turn leads establishment in those states to use Age ID to comply with the law. Using the same technology, the enforcement agencies are using makes obvious sense for them. With more states legalizing the sales candidates, age restricted markets continue to grow. And I'm sure you're all aware of his discussions on Capitol Hill over the explosion in the number of teams waking tobacco; again, another age, restricted market coming our way. Age ID is a quick to implement, effective solution to stop underage people from purchasing products, they should not. Again, whether in store or online are available. Our available markets in the consumer space doesn't stop at just shopping in age restricted products. As we've seen in the last election, we need to authenticate who's behind a tweet or a new story. If you open an account on a cryptocurrency exchange, how do they authenticate who you are? There are many transactions or interactions where you need to know that the person on the other side is authenticated and that they are really who they claim to be. We see the number of interactions and the potential services where you need to authenticate the other side of the interaction growing and growing quickly. Not to be over overly repetitive, but all of these markets are coming our way. Authentication of a government issued ID is the best first step in a transaction and it's currently the best method of trusting that the other side of the transaction is with the intended participant. Let me turn to Law ID, since I last spoke to you 53 days ago, I said that by the end of the second quarter we will be live in four more states. I am pleased to say that in addition to the state of Delaware, we now have states of Virginia and Tennessee live, connectivity to New York and Massachusetts and the fingerprinting and clearance process is underway with South Carolina. We have additional pilots underway in Delaware. Pilot started in Virginia and as soon as it start in Tennessee. We recently brought on board a new sales person dedicated specifically to Law ID and they are already showing results. We have several departments in New York committed to pilots as soon as it switches thrown. The pilots in Delaware have all converted into paying clients with final counts of the officers to be outfitted with Law ID, underway. There are several reasons the officers tell us they'd like the product so much, but the main reason it goes right back to our core competency, the fact that they could scan and instantly authenticate the ID presented to them, meant they knew who they were talking with. That a game changer for officers and enhances both officer and citizen safety. This was followed by the speed of the application and the fact that the officers were now truly mobile. One of the reasons we flipped so many inlets switches over the past month is due to one of the words I spoke about on our last call, focus. The board chose me to lead Intellicheck because they knew we had phenomenal products, but we're not able to monetize them as quickly as we would like. On the last call I spoke about the focus we would bring to productivity, sales and marketing here in - at Intellicheck. My first area of focus is the structure of the sales team. We've made several changes to the team. First, when we look at the size of the market opportunities we had before us and the success we've had with activating inlet switches, it only makes sense to create two dedicated teams, one focused on a consumer transaction market and the other on the law market. Each market is potentially large enough to deserve the unfettered focus of a team. The consumer team will focus on closing credit card issuers, retail change, large scale purchasers of Age ID and other large authentication needs. The Law team will focus on State and Federal law enforcement opportunities, and this new structure is already yielding results. As part of this process, we have terminated some employees who were not excelling it enterprise SaaS sales, and we've hired a salesperson experience in selling enterprise SaaS products to this market and we'll be hiring more salespeople experienced in enterprise SaaS sales. The sales additions will be based out of our Melville, New York headquarters. This focus in skill set match will lead to increases in revenue productivity and its important vertical. The second thing we're doing with sales space, specifically for Age ID is targeted direct mail marketing. We are focusing on the states where we have the alcohol, tobacco, and cannabis authorities using Age ID and/or reseller rep relationships in those states. Our first marketing campaign is hitting as we speak. They should bring in low hanging fruit without expanding sales time that should be spent on large SaaS deals. Additionally, we've engaged with search engine optimization firms and a direct marketing firm to help drive traffic and sales to our company. Our messaging is not as tight as it should be and I'm interviewing firms to help us with messaging and marketing. Our PR activity is picking up as many of you may have seen, heard or read the TV spots, podcasts, articles, and interviews. We have a full schedule going forward because we have a very compelling and timely story that people want to hear. In closing, I want to reiterate how exciting my past 82 days have been. I've completed a thorough evaluation of our people and products and this has reinforced my belief in the company and the value proposition we provide across multiple and growing markets. And with anything things are never as quick as I would like. However, I am confident that realigning and focusing the sales team combined with a general awareness of the growing problem of identity fraud is helping to create this market and directed our way. This should accelerate the adoption of our product. The pipeline for our consumer authentication product is as strong as ever. And I believe our retooling the sales team is sitting on this vertical, will increase -- and speed up our closing rate. Our Law ID product is now off and running and we have referenced clients to help speed sale. Given the opportunity I've seen over the past 82 days, as I said to start the call, I'm even more excited that I was chosen to lead this company than I was on day one. I will now turn the call over to our CFO, Bill White to discuss the financial results.