Christopher Halpin
Analyst · Truist. Please go ahead
And yes, during the quarter on profitability in roofing, whether it’s sustainable, I don’t know. It’s a very small business. I think it is, we have learned a lot in the roofing process. I am happy, we have learned a lot, but it probably wasn’t the smartest move we ever made and we got to figure out what to do with that from here. So I wouldn’t -- it’s not a huge area of focus in terms of what that does. I think it is breakeven, give or take, a little bit in every quarter. I am confident in that. I am confident we are not losing money like we did last year in that business. But we -- I think we got to figure out what the plan is for that business. But it will not, I can say, with very high confidence, it will not be a meaningful needle mover in any direction from here. As it relates to the rest on Angi, you said, it’s totally the right question and one that we ask ourselves every day and I will give you some of the things that we look at. One, just like a really fast one is bad debt raise and credit rates among service professions, like, when we are delivering a better experience with a better ROI for service professionals, we see lower bad debt and we see lower credit rates. And when I talk about each of these things, I am talking about kind of where we are relative to the worst, which was probably Q2, Q3 of 2022. All that has improved meaningfully sequentially from there. We look at retention and we look at retention by cohort. So we look at pros who have been with us 28 days, 56 days, 91 days, 180 days and we look at that relative to the ad product. We look at that relative to the lead product and we have been steadily improving those and across those lines really across all of that in March and then again in April after generally heading in the right direction for a little while. Now these things do take time. So like we are talking about very small increments in this, but the key for us has been changing the direction of the slope and that’s really important. So we have seen that. The other thing is repeat rates. Repeat rate on the homeowner is one of the toughest, most stubborn things that exist in the business. We had that declining and we now have that -- we have arrested that decline. And so the question is, can we get it to growth? And that remains to be proven. I think that some of the other things we have done, or first of all, racking design and other things we have done in other areas, intuitively, treating the customer well leads to better outcomes, but we have to see that one prove out over time. And I generally have the belief that, this is no leap of faith that you deliver a better customer experience, you have better customers and they stay with you longer, you have a better business. There is a question in there, which is, well, can you -- can that work economically? And the answer, I think we have proven that, that can work economically and so now it’s continuing to get those things better to continue to turn those methods. And those are a handful of them. There are more. I will give you one more, which is, price. So one of the things that we are doing on price is we have generally been more reducing price for pros. But what we have seen is that pros are actually spending in aggregate generally the same. So we were -- we sort of had a double whammy of injuring ourselves, which is we were charging more, which is burning the pros out faster, which are leading to worse matches over time between homeowners and pros. So now we can charge less. The pros spend the same. The Pro gets more out of that spend. They match it more homeowners and the homeowner gets more out of that spend, because the homeowner matches with more eager pros. And that’s like a great time for the flywheel and a great thing for the ecosystem and we are just looking for things like that and generally finding things like that, that are overall improving the system. So I do have a lot of confidence in what we are doing and I do have absolute confidence that doing the right thing by your customers is going to yield good things for the business over time.