Greg Blatt
Analyst · Cowen & Company
Let me try and hit all there. There were lot of I think subparts in there, so let me try and hit. On the 30% reg growth, think about it this way, which is in any given period, your paid subscribers - your new paid - right, your end period, your subscribers are going to be - partially the subscribers who came into the period and that a new set of subscribers. And those new set of subscribers going to come really from three different places, one is sort the reg that you are getting it that time call that the 30% in January. So then you get a piece from reg to didn’t convert it quickly who are the prior period and then you get a bunch from sort of a restart, okay so people would sub before and come in. We’re seeing big growth in that top section which is the 30% but it certainly doesn’t translate into 30% paid sub-growth in the same period. In February, we’ll have another good February and then we’ll also have a better sort of reserve all old regs from January because we had a great January, so the momentum builds over the course of the year, it’s a very positive sort of sign but it takes a while to trickle into that kind of PMC growth. But just as example though like I would put the flash number is for January and we ended January with North America subbed up 6.3% versus I think December ending in the 4. So it shows you it’s not - it doesn’t translate directly but the momentum is building and we expect that momentum to build throughout the quarter. You know one of the things that’s going to drive sort of a lower Q1 EBITDA rate is we’re increasing marketing spend over, but January, January was actually even, the big increase is coming is February, March. So we expect PMC growth - growth of our PMC growth to accelerate meaningfully over the course of Q1. In terms of I think mobile to desktop conversion, there is different conversion from mobile web for iOS app, the Android app. In general, it’s little behind desktop, it’s been getting better, but this is a class three. So I said there was a small deficit on a blended basis, but clearly with the kind of volume we’re seeing that is net pickup meeting - we’ll take the dilutive conversion for the significant increase in reg. There is no question that the positive offset the negative there. In terms of sort whether is Match is sort of turn the quarter. Look, I think we’re having a really good January, we expect to have a good year. I think year was obviously not our best. You know we’re doing a lot of product, our marketing is better. I think there were sort of shot because the system last year sort of overall with Tinder sort of explosive growth. I think the system is sort of - system has digested that, I mean Tinder is still growing really well but we’re seeing accelerating growth and everything else. Through we feel really good about it. Next I think was a question on Tinder monetization, but I am not sure exactly was it was, why don’t you repeat.