Bill McGill
Analyst · Stifel
Thank you, Mike. Good morning, everyone, and thanks for joining us. Before we get into the specifics of the quarter, let me acknowledge the dedication and commitment of our team in what continues to be a challenging period for the marine industry and indeed for the outdoor recreation market in general.
Across our retail dealerships, superyacht operations, marinas and manufacturing locations, our team has worked hard to deliver on our high standards for product and service excellence, ensuring customers experience all of the terrific benefits of the boating lifestyle.
Moving to our March quarter. We posted solid revenue of more than $582 million, driven mainly by higher boat sales and positive contributions from the IGY portfolio and the other marinas in our network. Our gross margin, while historically high, came in a bit below where we expected. This was primarily driven by more aggressive promotional activity designed to create consumer urgency given the economic environment and increased seasonality.
From an industry perspective, demand was weaker than we had anticipated, with U.S. powerboat registrations posting year-over-year decline through the first 3 months of the calendar year. That being said, our strategy around premium brands combined with our promotional initiatives and customer focus enabled us to drive positive same-store sales growth and modest unit growth in Q2.
Although we were not able to close all of the revenue we had anticipated in the quarter, we performed well on the top line in comparison with the industry as a whole.
We are continuing to receive increasing support from our manufacturing partners, both from the perspective of incentives and in moderating production levels in response to the retail environment. Our industry is cyclical, but we have a track record of emerging from these troughs even stronger than when we went into them, and I am confident that will continue to be the case.
Despite the sluggishness of near term retail demand, interest in boating is robust as evidenced by online activity on our events and boat shows. The Miami International Boat Show in February and the West Palm Beach International Boat Show in March were both strong events for us, generating positive momentum as we move into the summer selling season.
We continue to prioritize growth through the addition of strong businesses that fit our acquisition criteria. During the quarter, we completed the acquisition of Williams Tenders USA. This grants MarineMax distribution exclusivity in the United States and the Caribbean for the world's leading brand of rigid inflatable jet tenders for the luxury yacht market. This transaction is consistent with our strategy of investing in brands, products and services that improve the customer experience and increase our margin profile.
In March, we also announced the expansion of our footprint in the Florida Keys with Native Marine, a Boston Whaler and Mercury Marine dealer in Islamorada. We're excited to provide the dealership's customers with our broad range of products and services, including maintenance, repairs, boating accessories, and events.
Let me address 2 items that occurred since we spoke with you on our Q1 call in January. First, as previously disclosed, in March, we determined that the company had experienced a cybersecurity incident. I'm extremely proud of our technology team and the efficiency with which they handled the incident. Although the containment measures that we put in place resulted in some disruption to a portion of our business, we quickly initiated our incident response and business continuity protocols and took immediate steps to contain the incident.
The training and preparedness of our team played a significant role in the effectiveness of the response. While our investigation into the incident continues, to date, there has been no material long-term impact on our operations.
Secondly, last week we filed an 8-K regarding what we consider to be the unlawful taking of our Marina operations at Cabo San Lucas, Mexico. The Marina has been operated by a subsidiary of IGY for more than 20 years. Our IGY team was in the process of finalizing a new renewal agreement with Mexican officials when the Marina was taken without notice.
In light of the ongoing situation, we can't comment beyond the information contained in the 8-K, except to say that we are pursuing the appropriate remedies. The Cabo Marina accounted for less than 4% of assets and 1% of revenue in fiscal 2023.
Before I conclude, let me touch on some very important operational improvement plans we are working on. While we have taken steps in recent months to reduce expenses in the areas that do not directly impact our customer experience, we believe it's prudent to take additional actions to align our cost structure with the current environment and improve our operating leverage. We began taking more significant actions which cover a broad range of expense reductions. We continue to maintain a strong cash position and a healthy balance sheet, positioning our business well as industry conditions improve.
And with that, I'll turn the call over to Mike for comments on our financial performance in the quarter. Mike?