Dennis Fink
Analyst · David Berman of Berman Capital
Good questions. The last few years, we've moved up margin over 100 basis points. And we actually in the worst year, 2008, we actually moved up margins 100 basis points. So all of our costs in cost of goods sold, or almost all of them, are variable. We don't manufacture anything. We buy and -- to our design a lot of times, and to our spec, and then we warehouse and deliver. So working with vendors, you need to get a volume per item in order for it to be economical for them to run. And we've kind of -- as you recall, we dropped considerably, as the rest of the industry did, from the peak in 2006 to the trough in 2009, and we cut fixed costs during that time period. And actually, our margin, our gross margin, again, which is almost all variable, went up quite a bit. So we're real pleased with where our margins are, but we're not pleased with where our sales are. We understand it and don't -- we think there's valid reasons for that drop as housing was shut down and the recession moved forward. But we think that the -- that the play now is to get more volume. And the leverage is pretty substantial. There's a -- as we pointed out in the release, in the SG&A side, we've got about 17.5%, 17.8% variable costs in SG&A and at a margin of 52%, just using for an example, that's all variable. So you end up with 52%, say 18%, it's the 34% contribution margin. And that's -- if you keep that fixed cost the same, a $10 million sales increase would increase operating income $3.4 million, for example. So there is -- we're trying to stay competitive, have better looks and have good values, but we're used to running more through our facilities. Our warehouse structure that we have right now, our peak year was $860 million. And this year, just quoting some analyst numbers, they're just adding to the third -- fourth quarter the same as the third quarter. We're running at over a $700 million rate. We're still $150 million or more short of where we were 5 years ago. So our -- we're really built for that kind of volume. And without adding a lot of fixed costs, unless new stores are involved, we can get that 34% contribution on most of the dollars that go forward if we just stick to the same level of promoting or -- which is not a high level. It's -- we feature products and have some promotions, but we're really not running the -- the which sale is running this week, price, price, price type of advertising and marketing plan. And it's really lucrative if we can just take the margins we have and get more business. And more people are finding out about us and identifying with us with our new advertising. And we think it's a great play just to continue. Understanding that, yes, some people might have a higher margin, but the -- we really think we need the volume in...