Clarence Smith
Analyst · Raymond James
Thank you for joining us on our 2011 Fourth Quarter and Full-Year Earnings Call. We're pleased to report that we finished the year with a strong fourth quarter, which pushed us positive in sales for the full year and produced fourth quarter pre-tax profits of $6.1 million.
Earnings per share for the full year were $0.70 versus $0.38 for 2010. These results include a favorable one-time non-cash special item of $14.1 million for the release of almost all of the valuation allowance against the company's net deferred tax assets. 2012 quarter-to-date written sales are up about 5% over last year's comparable period due, in part, to a better in-stock position, a higher closing rate and a higher average ticket. Our traffic is slightly lower quarter-to-date.
The ongoing investments in our stores and technology infrastructure, along with the upgrading of our design and products, has been an important combination, which help us grow our average ticket and our overall sales this past quarter. This year we will continue to improve our stores with 20 planned store remodeling and upgrades, in addition to 4 new stores. We are investing heavily in the latest technologies for better service, which include upgrading our website and our online access for our customers and our sales team.
Additionally, we are making significant enhancements to our Wi-Fi access in our stores and DCs through major bandwidth improvements. Our merchandising, new marketing store presentation and all of our operating systems are focused on our goal of moving back to over $200 per square foot sales productivity. We believe that we can reach that productivity figure by as early as 2015. We ended 2011 right at $148 per square foot, exactly flat with 2010.
We grew our square footage in 2011 for the first time in 3 years. We have plans to grow square footage over 2% in 2012 with 4 new stores, net of 3. The new stores are planned to open in the last half of 2012 and are focused on strengthening our position in our 3 largest markets at Atlanta, Metro DC Baltimore, Dallas-Fort Worth, as well as one additional Texas market. These include the relocation of our major South Atlanta store to a new building in McDonough, Georgia, a leading suburb, serving our customers in South Metro.
We're expanding our reach in the DC Baltimore Metro market by adding a store in Towson, Maryland, the major shopping district of Baltimore. Late this year, we plan to open our major new store in Allen, Texas, our fast-growing northeast Dallas suburb. This will be our 12th store in the Dallas-Fort Worth Metro. And in the third quarter, we are opening a store in West Texas old country, in Midland, Texas, in the former Circuit City building.
We're in the final stages of implementing our greatly improved accessory program, which includes lamps, tabletop accessories, rugs, botanicals, and top of bed categories. In the past, these classes were handled for the most part at the store level. Our new program is tightly coordinated with the product displays and standards established by our merchandising team.
The majority of the products will be flowed through our distribution centers and will be shown and advertised on our website. And while we're starting from a very low level, we expect to be able to double our sales within 2 years in these accessories categories. These sales will not only be new profitable business, but we strongly believe that our coordinated program consistent from web photos to the store presentation throughout the company, will help inspire our customers and drive our overall business.
We will be a player in accessories this year in our markets. For the past decade, we've been building the Havertys' brand as the better furniture store. We've set a new goal for all of our stores that the Havertys' customer experience longer -- warrants our being the inspiring furniture store. We are raising the bar on everything we do to better reach and engage our customers and to live up to those inspiring standards. We've seen some real traction with recent increases in sales, average ticket and in our closing rates. We're encouraged by the recent trends, enthusiastic about the many improvements planned and underway and we're excited about our future.
I'll now turn the call over to Dennis Fink, CFO.