Dachuan Sha
Analyst · Goldman Sachs
Thank you, Mr. Dong. Hello, everyone. This is Henry Dachuan. As mentioned, we're off to a strong start to the year as total revenue grew 111.5%. And we were able to leverage that growth to generate quarterly operating profit. Our results demonstrate our strength and successful execution of our strategy and solidify our leadership position in the industry. Our success allow us to explore more strategic partnerships. And our recent listing on the New York Stock Exchange has further strengthened our brand name and influence in the industry. We are encouraged by our first quarter results and are optimistic about our future growth opportunities.
That said, for the first quarter of 2018, our financial results are as follows: total revenues from the first -- for the first quarter of 2018 increased by 111.5% to RMB 843.6 million from RMB 398.9 million in the same period of 2017.
Live streaming revenues increased by 107.2% to RMB 792.8 million in the first quarter of 2018, from RMB 382.6 million in the same period of 2017, primarily due to the increased spending per paying user and the increase in the number of paying users on Huya platform. The increase in the number of paying user was primarily driven by increased social activities and diversification of content offerings on our platform and our continuous efforts in converting active users into paying users.
Advertising and other revenues increased by 212.4% to RMB 50.8 million in the first quarter of 2018, from RMB 16.3 million in the same period of 2017. This significant increase reflected our continuous efforts to expand the advertising service business that was launched in October 2016.
Cost of revenues increased by 86.2% to RMB 712.5 million from the -- for the first quarter 2018, from RMB 382.8 million for the first quarter of 2017, primarily driven by increases in revenue sharing fees and content costs as well as bandwidth costs. Within cost of revenues in the first quarter of 2018, revenue sharing fees and content costs increased by 111.4% to RMB 513.6 million from RMB 246 million (sic) RMB 243 million in the same period of 2017, primarily due to the increase in picking and endorsements of our platform and our continued investment in content, such as e-sports tournaments. Bandwidth costs increased by 52.1% to RMB 156.1 million in the first quarter of 2018, from RMB 102.7 million in the same period of 2017, primarily due to an increase in bandwidth usage as a result of increased traffic on our platform and live streaming video quality improvement, partially offset by our improved efficiency in bandwidth utilization and increased deployment of cloud computing technology.
Gross profit increased by 712.1% to RMB 131 million for the first quarter of 2018 from RMB 16.1 million in the same period of 2017. Gross margin increased to 15.5% in the first quarter of 2018 from 4% in the same period of 2017, primarily due to enhanced monetization efforts and better economies of scale.
Research and development expenses increased by 21.4% to RMB 51.5 million for the first quarter of 2018, from RMB 42.4 million for the first quarter 2017, mainly attributed to increase in the salaries and welfare of research and development personnel.
Sales and marketing expenses increased by 17.3% to RMB 25.9 million for the first quarter of 2018, from RMB 15.2 million for the first quarter of 2017, mainly attributed to the increase of marketing and promotion expenses, due to enhanced efforts in promoting our brand name and cooperating with various marketing channels.
General and administrative expenses increased by 251.2% to RMB 35.8 million for the first quarter 2018, from RMB 10.2 million for the same quarter of 2017, mainly due to the increase of share-based compensation expenses related to the share awards newly granted as well as salaries and welfare of management personnel.
Operating income was RMB 28.2 million for the first quarter of 2018 compared with operating loss of RMB 42.2 million in the same period of 2017.
Non-GAAP operating income, which includes share-based compensation -- which excludes share-based compensation expenses was RMB 52.5 million compared with operating loss of RMB 35.2 million in the same period of 2017.
The net income attributable to Huya in the first quarter of 2018 was RMB 31.4 million compared with a net loss of RMB 41.7 million in the same period of 2017.
The non-GAAP net income attributable to Huya in the first quarter of 2018, which excludes share-based compensation expenses and a fair value loss on derivative liabilities related to our preferred shares was RMB 67.6 million compared with a net loss of RMB 34.7 million in the same period of 2017.
The diluted net loss per ordinary share was RMB 4.96 for the first quarter of 2018 compared with diluted net loss per ordinary share of RMB 0.42 for the same period in 2017.
The non-GAAP diluted net income for ordinary shares was RMB 0.35 compared with non-GAAP diluted net loss per ordinary share of RMB 0.35.
As of March 31, 2018, the company had cash, cash equivalents and short-term deposits of RMB 4,071.6 million compared with RMB 1,035.8 million as of March 31, 2017. The increase was primarily due to funds received from our Series B financing.
Net cash provided by operating activities was RMB 182.4 million for the first quarter of 2018 compared with net cash used in operating activities of RMB 138.3 million in the same period in 2017.
In May, Huya successfully completed its IPO of 17.25 million American depository shares, including 2.25 million ADSs that underwriters exercised their over-allotment options in full. Total net proceeds we received from the IPO were approximately USD 189 million, after deducting underwriting discounts and commissions and estimated offering expenses payable by the company.
Here is the business outlook for next quarter. For the second quarter of 2018, Huya currently expect total revenue to be between RMB 970 million and RMB 1,000 million, representing a year-over-year growth of 110.2% and 116.7%. In addition, the company expects to book a net loss attributable to HUYA Inc. due to fair value loss on derivatives liabilities related to Huya's initial public offering of approximately RMB 2.3 billion. This forecast reflects our current and primary views on the market and operational conditions, which are subject to change.
This concludes our prepared remarks. And we will now open the call to questions. Operator, please go ahead.