Wayne Gilbert West
Analyst
Yes. No, thanks. Great question. First of all, Cox is a wonderful partner. I'll start there, known them for decades. In fact, I mean, even when I was a kid, I would go buy Autotrader, when I was 18 years old to look for cars to buy. So I've got tremendous respect for the company. As we partnered with them, what I will say is in terms of retail sales, in particular, the opportunities that we've got with them is one I mentioned earlier is digital transformation of the sell experience. So rather -- the traditional model of selling cars, putting them out on a retail lot, coming in, back and forth on price, reach a deal and then having to paper that up, right? If you look at that whole process, probably the most agonizing part is all the documentation at the end, you've got to fill out and go through. We've worked with Cox to really digitize all that. So that's important on a couple of levels. One, it improves the customer experience, of course. But then it also allows us then to open up a much larger market of car sales that today doesn't -- or in the future doesn't require that physical footprint at lots. We can advertise and transact digitally then, which is really opens up the opportunities for us. And there's a lot of other dimensions to that, too. But that's the ultimate objective. Our rent-to-buy program also plays a role in that where you can rent cars, experience them and then we can transact, right? So all those things are geared around that. The other thing Cox has done for us is on our pricing strategies, right? So they've got tremendous data, of course, wholesale, as you mentioned, but also retail data because they've got -- Autotrader is just one example, but they've got a lot of dimensions in the retail space. So they've helped us leverage AI pricing. So we really know at a make, model, trim, market location level, what the retail market is and kind of what the elasticity curve is in terms of price and time to sell the vehicle. So all of that then we ingest into our systems to be able to price vehicles optimally. So again, they're a great partner, and there's a lot we're doing with them.