Welcome to Hertz Global Holdings Third Quarter 2024 Earnings Call. [Operator Instructions] I would like to remind you that this morning's call is being recorded by the company. I would now like to turn the call over to our host, Johann Rawlinson, Vice President of Investor Relations. Please go ahead.

Good morning, everyone, and thank you for joining us. By now, you should have our earnings press release and associated financial information. We've also provided slides to accompany our conference call, and these can be accessed through the Investor Relations section of our website. I would like to remind you that certain statements made on this call contain forward-looking information. Forward-looking statements are not a guarantee of performance, and by their nature, are subject to inherent risks and uncertainties. Actual results may differ materially. Any forward-looking information relayed on this call speaks only as of today's date, and the company undertakes no obligation to update that information to reflect changed circumstances. Additional information concerning these statements, including factors that could cause our actual results to differ, is contained in our earnings press release and in the Risk Factors and Forward-Looking Statements section in the filings we make with the Securities and Exchange Commission. Our filings are available on the SEC's website and the Investor Relations section of the Hertz website. Today, we'll use certain non-GAAP financial measures, which are reconciled with GAAP numbers in our earnings press release and earnings presentation available on our website. We believe that these non-GAAP measures provide additional useful information about our operations, allowing better evaluation of our profitability and performance. Unless otherwise noted, our discussion today focuses on our global business. On the call this morning, we have Gil West, our Chief Executive Officer; Scott Haralson, our Chief Financial Officer; and Sandeep Dube, our Chief Commercial Officer. We are also joined by Darren Arrington, our Executive Vice President for Revenue Management. I'll now turn the call over to Gil.

Thanks, Johann. Good morning, everyone, and thank you for joining our third quarter earnings call. I want to begin by extending my deepest gratitude to our team. They've been hard at work behind the scenes here at Hertz. This summer, they were dedicated to helping our customers seamlessly reach their destinations, while at the same time, driving forward our strategic goals, balancing day-to-day operations during our peak with a focus on our vision. They have truly demonstrated the energy and resilience that define us. The unwavering commitment and resiliency of our people were also on full display during the hurricanes that impacted millions of people across the Southeast, including many of our customers and employees in Southwest Florida, which is home to our world headquarters. Throughout the storms, our primary focus was on the safety and security of our employees while being there for our customers and community. We immediately activated our employee relief fund to provide critical aid to impacted team members, helped customers safely evacuate by providing one-way rentals and collaborated with law enforcement to set up a command center at our headquarters so they were ready to serve the community. Additionally, we worked with the organizations like the American Red Cross to provide emergency services to those deeply impacted by the storms and provided in-kind vehicle rentals to our nonprofit partner Team Rubicon, to assist with post-hurricane cleanup and recovery. In a time of crisis, we demonstrated our commitment to being a responsible corporate citizen and now pulling one of our core corporate values putting people first. We will continue to support our employees and communities on the long road to recovering from those natural disasters. With that said, I'd like to first spend a moment contextualizing Hertz as I see it. This is a world or…

Thanks, Gil, and good morning, everyone. In my first quarter meeting our newly formed commercial team, we have defined our go-forward focus around 3 pillars that power our revenue engine. First, we are committed to delivering an exceptional customer experience, which will drive greater demand and loyalty for our brands. Second, we aim to improve our ability to select, convert and monetize the demand that we get today, resulting in a strong overall RPD mix. And third, we intend to drive better utilization of our primary asset, our fleet, by driving same days with a smaller fleet. Our organization is doubling down on a customer-first approach, working collaboratively to drive continuous improvement in customer experience. In an ever-changing macro environment, whether faced with pricing shifts or supply-demand fluctuations, customer loyalty serves has the greatest buffer against all of that. Consistently delivering exceptional service creates loyal customers, driving durable demand into the future revenue funnel supported by a strong family of brands and our loyalty programs. To achieve our long-term goals, we are implementing a rapid test-and-learn approach across the commercial team that delivers an undercurrent of ongoing performance improvement. We have improved the scale and speed of testing across revenue-driving initiatives, which is further enhanced by a consolidated commercial team driving cross commercial strategy and decision-making. Since the pandemic, Hertz has endeavored to keep vehicle supply within the demand curve with a focus on generating premium rates to maximize RPU. This continues focus on profitable demand has allowed us to achieve sequential quarterly improvement in our year-over-year metrics in Q3 for both RPU and RPD. In addition, our focus is on improving operational utilization, not just by removing waste from our out-of-service fleet, but also through levers that aren't connected to pricing, like better operational execution between fleet and commercial, in managing a fleet below the demand curve and improved execution between commercial and operations in managing utilization at non-airport locations. We are diving up the sophistication and level of detail at which we manage our commercial business. To summarize, as a commercial team, we are operating with discipline, aiming to drive up consumer demand for our brands keeping vehicle supply well within our demand curve and sweating our assets coupled with pricing discipline to maximize revenue per unit. We have just started the process of aligning our initiatives and our processes to deliver results across our 3 commercial pillars. This journey will be a focused commercial transformation which over time is intended to be a flywheel that delivers incremental revenue growth. So far, I have been pleased with the velocity of progress as a freshly formed commercial team, but this is just the start. The full impact of our efforts will manifest over time, but I see signs of early progress. On that note, I'll turn it over to Scott for his commentary.

Thanks, Sandeep, and good morning, everyone. Let me begin with a huge thank you to the Hertz team for the resilience and strength demonstrated during the devastating storms. Our team is the lifeblood of this company, and they once again showed why they are the best in the business. So a big thank you to the team. Now let me cover the financial results for the quarter. Revenue for the third quarter was $2.6 billion, and our adjusted corporate EBITDA was a loss of $157 million. In terms of revenue, transaction days were down 4% and RPD was relatively flat versus Q3 of last year. Lower market rates were supported by a deliberate strategy to drive better RPD mix. Our results for the quarter were also impacted by a noncash asset impairment charge of just over $1 billion. The evaluation and accounting for the impairment was cumbersome and complicated and drove our earnings release date to push later than expected. The size of the impairment charge was largely due to the decline in fleet residual values over the last year or so. The timing of the impairment was driven by the cash flow generation of the business over the remaining hold period of the vehicles, which was primarily impacted by our recent accelerated fleet rotation initiative. The process of evaluating an impairment includes comparing the carrying value of the collection of long-lived assets as a whole to the undiscounted future cash flow projections during the remaining hold period of the primary asset. The increase in value of some of our non-fleet assets offset decreases in values and other assets. The result is that the impairment charge doesn't completely correct the book value to market value dislocation of our fleet. Therefore, we will still have some excess depreciation to push through…

Thanks, Scott. In closing, we're clear-eyed about the challenges ahead, but we're hitting them head on, and our employees and management teams are energized. I've seen this before. We have more opportunities in front of us than challenges. Vehicle market conditions have normalized, which benefits our fleet rotation. The global travel macros remain strong. Both TSA and arc ticketing data reflect positive growth from here and the readouts from the airlines are positive. As I look at the broader picture around our transformation, I like the path we're on and the progress we've made, this is not about just improving our financials, it's about fundamentally reimagining how we operate. We're laying the groundwork now for sustainable, long-term success. Our focus will remain on building momentum with a clear vision and dedicated team. We're excited about what's ahead and look forward to updating you on our progress in the coming quarters. With that said, let's open the call up for questions.

[Operator Instructions] Our first question today comes from the line of Chris Woronka with Deutsche Bank.

Gil and Scott, you mentioned an expectation that BPU can get down under that $300 range in the future. Can you maybe expand upon that a little bit and give us a little bit of color as to what's going to go into that and then I guess, your level of confidence.

Yes. Thanks, Chris. I'll start and feel free to chime in if you like Scott. But yes, we definitely see a path a sustainable -- to get to sustainable sub-$300 DPU and really just getting back to historic levels, our fleets, our economic engine, as you know. So the market conditions have normalized and the Six Sigma noise from COVID is subsided. So our 2025 fleet buy is well advanced, as Scott mentioned, and our expected economics on the buy that we've made to date give us a line of sight to DPU below $300. So in addition to the market conditions normalizing, we've really changed fundamentally how we manage the fleet. So our fleet management strategies change and we're turning it into a core competency. And there's a couple of points I would make along that. First, we've got an end-to-end fleet management team now in place. We buy right. So we've got targeted unit economics. We're thoughtful about getting the mix right. And we've got an eye towards reselling vehicles at maximum return on asset. We've got targeted process to sell vehicles at the optimal point of the depreciation curve and that's at a make and model level because those curves differ as you know, for each. And so the approach we're taking generally shortens our hold periods, then it optimizes our economics and gives us less exposure to fluctuations in longer-term residual value. So we also want to grow the retail sales channels we have. That will maximize our gain on sales, and we're effectively a used car factory to leverage. So that's the mindset that we're creating. And then as I think several of us noted earlier, we want to run a higher utilization, right, and reduce our nonproductive fleet that are out of service whether it's in the sales channels or for maintenance. And we'll have tailwinds from a younger fleet in that respect. And then I'd also point out that we've got a partnership with Palantir that gives us a leg up with a proprietary tool to kind of better manage and plan our fleet. So a lot of benefits with the fleet strategy, of course, lower DPU got lower maintenance cost, sweating the assets harder and then retail sales growth and a better customer experience on top of that. So we're confident in the path forward.

Okay. As a follow-up, you talked a lot about kind of being able to do more with less in terms of the savings you might get from reducing your fleet by 1%, but still doing the same number of transactions. So increased utilization. And I know you've got other cost focuses as well. But I guess, this is a scalable business, right? So I mean, I guess, is it to say that your longer-term plan is to stay smaller and not kind of think about the benefits of scale and going back to, say, your 2019 fleet size. Just any thoughts on how to kind of drive cost cutting with the fact that there is some scalability of operations here, right?

Yes. No, it's a fair point. Look, scale matters. We recognize that, but we also want to continue to operate the fleet inside the demand curve. We've been very disciplined with that and finding I think we've still got work to do to find that right balance between pricing and days and the team is wholly focused on that. But there's a demand generation piece on top of this. I'll turn it over to Sandeep, he can talk more about that. But we're also very focused on creating demand and then that enables our ability to continue to scale.

Yes, this is Sandeep here. I think heavy, heavy focus on driving demand in the right segments. Like when you talk about premium RPD, what are the factors that drive that incremental demand? And how do we generate that with customer experience, of course, being a key focus there. But there are other strategies in play there as well. But while we are in this transformation stage, we are heavily focused on RPU. And part of that equation is actually being comfortable letting go of some of that lower-margin brand-agnostic demand that comes our way, which we are pretty certain that in future, if from a scale perspective, we want to gain that we can gain that back, but a heavy focus on customers who choose to do business with Hertz.

Our next question comes from the line of Ian Zaffino with Oppenheimer.

Can you guys maybe talk about some of the rate trends in October, November, what you're basically seeing there? And how do we think about it maybe even going into next year?

Yes. Ian, this is Sandeep here. Let me talk a little bit about that. So I think in general, when I -- let me talk a little bit about demand and supply in the industry in Q4 and late Q3. And then I'll come specifically to pricing in rates. So overall, rates is a consequence of demand and supply. Demand in the industry overall is still pretty strong. Whether you look at overall transaction days, whether you look at forward-looking airline booking data through our, it's pretty strong and continues to be consistently strong. From a supply perspective, when I look at it in the tail end of Q3 and so far what we have seen in Q4, yes, there is slightly higher supply at the airports. And you can see that impact on rates with them being down a little bit at the first so far in Q4. That being said, overall when you look at the industry, I would say supply is still in balance, right? Balance is a range. It's not a specific number. So by and large, when you look at demand and supply, it's still a very balanced state. And when we look at overall pricing and you compare and contrast to 2019, we are still up in the upper 20 percentage mark when it comes to rates. So overall I'd say the both the demand side of the equation as well as the supply side of the equation is generally in balance, and we feel pretty comfortable with the trends.

Okay. Great. And then maybe a question for Scott. Can you maybe just talk through some of the key considerations related to the impairment that was announced.

When it comes to an impairment, look, I mean, there's a scripted structured process and gap for monitoring, evaluating and calculating if an impairment is triggered. So we've been monitoring to see if we triggered an impairment in prior quarters, and we did not. And during our Q3 review, we found that we did trigger an impairment and began working through the complex and thorough accounting process to calculate it. As I mentioned in my prepared remarks, the timing of that impairment was driven by the cash flow generation of the business over the holding period of our primary fleet asset, which in turn was impacted by the accelerated fleet rotation initiative. The size of the impairment was largely driven by the gap between book values and the current market value of vehicles. I think that's fairly obvious to most people. And in fact, about 70% of our fleet, so this is not isolated to anything individual. The impairment charge doesn't fully align the book right to market value difference, as I mentioned in the prepared remarks as well. It will just be a smaller value. And again, I'll mention that it's a noncash expense. Our ABS facility already marks to market the value of the vehicles in the facility. So you could say that the impairment has already been pushed through on the cash side.

Our next question comes from the line of John Healy with Northcoast Research.

I wanted to ask you a question just about the pricing side of things and not necessarily what we're seeing today, but maybe go forward. When you guys look at kind of the business model, I mean, you're talking about fleet cost being down, call it, maybe 20% versus Q4 levels over the next 12 to 18 months or so. You've got interest costs going lower. You also have dealers with a lot of cars and manufacturers trying to figure out what demand is. So like if you think about cars being available to the industry and then just the input cost of actually carrying the costs being lower, do your models call for pricing to be at these levels, or do you think we should expect RPD levels to move closer to 2019 levels rather than stay at these levels over the next 2 or 3 years?

John, this is Sandeep here. I'll take that question. See, I think I'll go back to what I mentioned earlier on, right, where, in general, I would say that both the supply side of the equation and the demand side of the equation seem to be pretty much in balance. That being said, I want to actually pivot a little bit to our focus, right? Our focus is ensuring that we continue to improve RPU. And the way we are doing that is by ensuring that we fleet inside the demand curve and make sure that we go after that premium RPD. Now for us, the 1 opportunity I do want to state as we look ahead is sweating our assets more. And I think Gil alluded to that from an aspect around improving the work in progress inventory and reducing that from a sales and maintenance perspective. The opportunity that we see on the commercial side, actually, that we've uncovered over the last couple of months, is a tighter coordination between the fleet team and the commercial team. We've realized that basically, as we operationally execute in trying to fleet under the demand, there's a scope for better coordination and scope for better execution there where we could extract a point or 2 of [indiscernible] and still gain the same number of days by utilizing a smaller fleet. So I think there's scope for us to continue to sweat our assets more and thereby manage our pricing to a better extent. So there's a scope for improvement for us there.

Okay. And then just a question on just kind of rightsizing the fleet a little bit. You guys made progress, but just kind of curious on where you're targeting demand for next year? And what areas of the rental market, are you willing to give up share? I mean when I think about your business, you've got airport, you've got off-airport, you've got raide hail, you've got commercial leisure, you could also cut it by Hertz Dollar and Thrifty. Do you plan on like taking a piece of the business and getting that smaller? Or is it more kind of universal saying, "Hey, we're going to take x amount of fleet throughout all geographies out? I'm just trying to understand kind of where you're going to try to reduce the size and the presence of the business to get to those goals?

Yes. John, our -- at the end of the day, what we are focused on is contribution and making sure we -- based on the assets that we allocate, we get the right contribution back, right? And so from that perspective, what are you talking about and what we are doing is essentially optimizing the business. Taking a look at where demand is coming in, taking a look at the pricing trends, taking a look at how demand for RO [indiscernible] on our assets is growing. And then essentially ensuring that we have the right fleet at the right location, right? There's no fundamental change in our business model. What we are talking about is a transformation where on an ongoing basis, there's continuous improvement in the way that we operate, so that we keep driving up that contribution margin. So it's not a fundamental difference. It's an ongoing continuous improvement and optimization.

Our next question comes from the line of John Babcock with Bank of America Merrill Lynch.

I just want to go back to the DPU side of things. You lowered the target from $325 now into the low at $300, actually even potentially below $300 range. But I want to get a sense, I mean, when you think about this, is this being driven in part by some of the incentives that OEMs are currently offering? Or is this what you're seeing right now in terms of normalization. Is that something that you believe is more sustainable over the longer term? And then also, if you could just talk about if there's been any shift in mix associated with those vehicles that you're buying right now, that would be helpful.

Yes. Thanks, John. I'll take this, feel free to chime in. But yes, I think there's 2 parts here that give us confidence that we can run sub-300 DPU. One, the market conditions themselves, right, have normalized. I think back to more or less historic levels. Clearly, the dust has settled from COVID there. The deals we've done for model year '25, which is a sizable number of deals relative to our fleet objective, the economics foot to that. And then -- so the market conditions themselves being 1 piece of that. But I really harken back to our fleet strategy changes fundamentally are different. And that gives us the ability to sustain that level beyond '25, just the current deal environment, which is normalized. But we think on a going-forward basis, it's sustainable. Again, we've got an end-to-end team now it focuses really on a whole return on asset mindset with the fleet buying with an eye towards selling, optimizing our whole periods, planning the fleet, Sandeep talked about it, but we want to sweat assets. We believe we can do more with less. We can squeeze out any waste or from vehicles so we can operate with a smaller fleet and produce the same number of days. And then I think the mix piece, your question there, yes, we're mindful of the mix. We've got an eye towards more what our customers book and demand versus kind of what we were forced to buy, if you will, during COVID to have a fleet. So we've got the ability to optimize mix better than we've ever had. And then in the sales side, again, with our fleet strategy changes, we got a holder -- shorter hold periods. And we're focused on the sales side of that at the optimal point and then through the right channels. So market conditions, coupled with fleet strategy changes, I think, gives us the ability to sustain sub $300 debt.

Okay. And then just 2 quick follow-ups here. First of all, you did, I think, mentioned last quarter that you're about 30% through the fleet refresh. If you could just provide an update on how far you are now? And then secondly, if you could just comment in terms of returning to the capital markets, what sort of additional liquidity cushion you might be looking for to the extent you can provide that color?

Yes. So first on the fleet rotation, we continue to make progress. We're north of 40%. I've just referenced to you to some of the material we've got published on the presentation side. That will give you some some better definition of that.

Yes. I think maybe another add to that is that now that we have a different run rate DPU, it's probably better to think about the rotating fleet probably in a model year view versus a percent of the fleet that's at a certain depreciation level. And so as Gil said, we're about 40% or so that are in the model year '24 to '25 range, and that's probably how we'll sort of view it going forward. So I think debt's probably the wrong way to look at it going forward from here.

And then on the liquidity front?

Sorry, could you repeat that?

Can you ask the liquidity again?

I was just wondering, you did talk about returning to the capital markets over the next couple of months or so. And I just want to get a sense for if you can comment on how much additional liquidity you'd like to add there.

Yes. It's to still unsure right now what level or which will play in the capital markets. But I think it's my desire to probably do that over the next couple of months. We'll figure out the amount and the vehicle by which it looks like it will happen through, but I think it's just prudent to go ahead and do that.

Our next question comes from the line of Ryan Brinkman with JPMorgan.

Firstly, with regard to the impairment, will the trip count against the amount of equity versus debt in your fleet as calculated by your ABS lenders? And what are the implications for any capital that might be required to put into the plans to maybe top up fleet equity as a result of the charge?

Yes, this is a noncash charge doesn't affect any of the financing. It's neutral to the ABS facility, so no impact to any of that.

Okay. Very helpful. And then just another one on the impairment. Will the impairment that, I guess, was excluded from adjusted EBITDA in 3Q, will it benefit adjusted EBITDA going forward via lower ongoing vehicle depreciation. Is that one of the factors helping you to now target DPU below $300 versus low $300s prior?

So the impairment is an expense that we hit in the period. So it will not affect go-forward expense other than we will have less excess depreciation to push through the P&L. And so I mentioned the go-forward DPU, the Q4 DPU is in the $350 to $375 range. We'll continue to work the remaining excess debt out of the fleet through the end of '25. So we said our are below $300 is our sort of targeted run rate, which we expect to get to by the end of '25. So you could sort of straight line from $350 to $375 to the sort of sub-$300 level by the end '25 as you model it out.

Got it. And then just lastly, to follow up on the comment about looking to be active in the capital markets in the coming months and understanding that you're not sure how much you might want to raise, but just sort of like considering where your debt is trading right now, where your equity is trading right now, what's the general thought process for trying to think about in the interest rate environment, whether you might want to raise equity, equity-linked versus debt capital?

Yes, I think the focus now would be to raise debt capital. I don't think there's an appetite for equity capital at this point.

Our next question comes from the line of Lizzie Dove with Goldman Sachs.

I think you mentioned with the impairment that there's kind of less to push through going forward, but you may not quite be done. Could you kind of quantify and help size that a little bit, especially in terms of I don't know how many EVs are left after the markdown or anything that can kind of provide some color there.

Yes. So look, I think you could sort of get to the excess debt from this sort of $350 to $375 range down to, call it, sort of $300 for easy math, that differential, we would sort of call the excess debt. And so you can use that as your marker for calculating the excess debt. I think that's a good way to do it. And then sorry, what was the back end of the question there. Can you repeat that?

On the EV side of things, like kind of how far through that you are now in the...

Yes. I mean, right, right? As we've mentioned before, I mean the EVs are less than 10% of the fleet today. So we've sort of rotated through a vast majority of that move. The remaining EVs are strategically placed in our fleet, so we're happy with those levels. So I think it's really about the ICE being the large portion of the impairment. And as we think about DPU.

Got it. Okay. And then switching gears a little bit for my follow-up. Clearly, you guys and Avis as well, transaction days have been down as you're both kind of prioritizing that high-value business. The TSA volume is still up. It seems like maybe there's just some higher competition from other players as well. And I think as you kind of look to de-fleet more. What is the right level to kind of think about the next year's transactions? Is it fair to say that can kind of continue to be down? And how much is kind of competition from, say, enterprise kind of a factor here?

Yes. Lizzie, this is Sandeep here. I'd say we're not formally giving any guidance for 2025, including anything on transaction days. And our strategy remains unchanged, right, in going after RPU as such and while still maintaining scale.

Yes. And just to add then, I also think we can produce the same number of days with a much smaller fleet. So that really is our focus is to drive utilization.

Okay. And anything on the state of competition, whether that's kind of increased or not?

Well, nothing that's fundamentally different in the industry.

Our next question comes from the line of Stephanie Moore with Jefferies.

This is [indiscernible] on for Stephanie Moore. I think the last time we spoke, you guys worked a lot on improving RPD dynamic pricing. So I guess so far, has this yielded any results? Could you just walk through some of the early -- the early progress you've seen on that front?

Sorry, what was the question around? Just to repeat the question, RPD through dynamic pricing.

Yes. This is asking as you implemented this process, have you seen any results, or you could walk through any success to this pricing strategy that you've seen so far?

Yes. So when it comes to the utilization of dynamic pricing, I think the biggest example I can use out there where we've driven successes basically in our value-added service that's a place where there's significant sensitivity from a customer-type perspective and from a location perspective. And so we've gone ahead and actually executed that from a dynamic pricing executed dynamic pricing in value-added service, and we've seen significant gains from that strategy, right? We're going to continue to be as a commercial team, heavy into a test and learn approach across the board, whether it's dynamic pricing, whether it's other elements of driving improved conversion, improved monetization of our assets. So what I can say is that the commercial team, we've increased the frequency as well as the quantity of testing that we are doing across the board with dynamic pricing just being 1 example of that. So I expect a significant improvement in our ability to monetize our assets as we move forward.

Got it. And then I guess on the impact of the hurricanes, if you could quantify any impact that we should think about that happened within the quarter? Or it would happen in 4Q that would be really helpful, or how you guys are thinking about that?

Yes. So in terms of the impact of hurricane, we had, of course, 2 significant hurricanes. One just preceded the quarter and then the other one that fell in the first half of October. And generally speaking, what you would see is demand goes down just preceding when the hurricane hit, of course, with customers basically not flights being canceled and customers not wanting to travel, other than the customers who want to leave some of the locations that are affected, and so we supported a lot of that through one-way rentals out of the regions, especially in Southwest Florida. And then what you see is basically in the following days, you see an increment in activity in those locations. First, through first responders, which we ensure that we have vehicles made available to them. And then even from the local population, as you see more rental demand come through. So net-net, I'd say, not a significant impact on the quarter and overall pretty benign.

Our next question comes from the line of Dan Levy with Barclays.

I wanted to follow up on one of the prior questions on the fleet refresh. Has your -- the liquidity dynamic in any way impacted the fleet refresh that you've done with regards to sort of mix by segment, mix by OEM? Or do you think that you've approached that refresh in a really sort of unencumbered manner to really get the fleet to be fully in line with the type of business that you want with maybe a little less regard for the type of deals that are being offered out there, which are the types of things that maybe have skewed the refresh that you've done in past years.

I'll start. Scott, you probably want to comment as well. But no, we're has certainly taken a long view of fleet rotation because it's fundamental to the business model, it's our economic engine. So we've approached this in terms of what does that look -- what does that rotation look like optimally? And while liquidity is always something we have to manage, it has not really changed the way we are the approach that we've taken to rotate the fleet or the deals that we've done.

No, that's right. I mean, we've talked about being conservative with liquidity. So it's not a restrictor in our ability to optimize the fleet and the time frame we want to do it. So to date, that has not been an issue. We're being very strategic about what we buy, and how we buy it. So no.

Great. Maybe we could also just talk about the DOE per transaction day and your guidance of getting to low 30s. How much of this is systems optimization that you need to do and sort of refreshing your overall systems? And what's the type of resource outlay that you'll need to dedicate to get the systems in line to unlock that low $30 BOE per day.

Yes, Dan. So that's a multilevel question just sort of answer. And systems are a lot of things to us. So I'll try to do the best I can, and we'll have Gil and other sort of chime in, too. But from a systems perspective, I think you're talking IT. But for us, it's really about process is, I think, the key unlock for us across the board. We've already seen considerable progress in all operating components. We're actually down quarter-over-quarter and year-over-year in all of the operating components of oddly enough that the headwinds are happening on revenue-related expenses and some of the license and tax pieces. But the biggest is insurance. A fairly sizable year-over-year increase in insurance costs and claims that we have to manage like no excuses for it. I mean that's one of the things I mentioned before is that we have to manage the entire PL, but that is a significant headwind. But the things we're focused on operationally around process and data and making sure we can unlock waste that Gil pointed to. We're seeing good progress. And -- but these things are not snap your fingers fixes. So we're taking them in chunks the business as aggressively looking at all of the things we can do in the short run with a long-term view around sustainable cost efficiencies. So we're excited about the progress, but there's a long road ahead for getting all of these things unlocked. But operationally, we're excited about the process improvements, and that's the system. I mean there is going to take some IT and data progress, but it's not a large capital investment, which I think is the sort of key component here is that this isn't about spending money. This is about operating what we do today.

Yes. I would just add. I think that's a good summary. A couple of things of note to it is fundamental change in the way we're were approaching unit costs. So foundationally, we spent a lot of time putting what I would call management operating systems in place, but driving the right focus, the right goals of the organization because we want a culture you, one, get what you measure, but that management operating systems, it's really a process that drives results like unit cost management. So starting with the right goals, having good reporting, having the reviews, the ability to cut a data to action it, and it's closed loop, and it never ends, right? So those management operating systems, which are foundational to everything we're doing, cost being one of those, we stood up. The other piece, there's obviously a lot of work, a lot of initiatives that fit to the cost -- unit cost goals. There's buckets that we've talked about before that we continue to make progress in maintenance costs, supply chain, productivity, real estate, collisions, all those things. And then there's the tailwinds really from a newer fleet that we're rotating into and higher utilization. All those things we would expect to positively affect unit cost. But Scott alluded to it, but to me, the enablers are also really important to double down on people, first of all, having the right team that are responsible that can manage results and unit cost being one of those. Leveraging TAT, to your question, Dan, I think, is another big opportunity for us. We've got great partners on the tech side, by the way. We've also got a great internal development team. Candidly, we're playing a little catch up here, but we've got the ability to leapfrog, I think, in a number of areas, and that's our focus. And then the process in terms of process engineering because that's a big lever for us. That's a lever for utilization as an example, but for everything kind of rethinking from a process engineering, how we're doing business. So to Scott's point, it's really a fundamental shift in our culture to manage unit cost going forward.

Our final question will come from the line of Christopher Stathoulopoulos with Susquehanna.

I guess, Gil or Sandeep, I want to just better understand the efforts around utilization. So driving same or higher transaction days on a smaller fleet. Maybe if we could -- I'm just thinking of what that might entail? And if you could speak to, does that involve ships around peak versus off-peak, brand, regions, technology? And then really, as we think about monitoring that, should we expect that to materialize more fully in RPD, DOE? Where should we ultimately see that benefit on the unit metric side?

Yes. First of all, this is Sandeep, I'll take that, and then Gil, please add on to it, right? So when you think about driving utilization, I'll talk about like basically 3 components that come into play and then they are likely more than that, right? First is when you look at overall total utilization, right, it's basically the waste in the process when it comes from a sales vehicles that are out for sale as well as what we have out of service, right? So Gil already referenced to that in his prepared remarks, but we see significant process improvement that removes that waste in the system. And that's just a fleet that basically we can do without, right? Because it's not being productively utilized to this environment. Then we come to all the the rentable vehicles, right? And from that perspective, I think I alluded to it in my prepared remarks where essentially, when you look at the newly formed integrated fleet team -- fleet management team that Gil referenced, and their coordination with the commercial team, I think there's scope for improvement there, right? Because we talk about being -- fleeting under the demand curve, candidly, there's work to be done there. There's work to be done there where there's better coordination between fleet and commercial, in working truly to basically fleet below the demand curve and to be more agile when we see any differences come through from a demand perspective, right? So there's work that has started on that. We're in the midst of that. Anytime you make a change that's related to fleet and the process around fleet. There's a lead time before that comes into play. But we've recognized that opportunity, and we're working through that. And then the third component I'll mention is this dynamic that you referenced to Christopher, which is essentially better managing the off-peak elements. And so there are components that our commercial team can engage on in terms of how the segment our offerings and the team is working through that as well as their efforts towards incremental demand generation for those off-peak periods, which come into play. And lastly, there's, of course, where your vehicles are located regionally and you can optimize that as well. So those are just some components. They're all, I would say, transformative. They're all a work in progress. And some of those will take some time. At the end of the day, what our end objective is driving contribution and improving our ARPU. And I think these things will help on that.

Okay. And as a follow-up, Gil or Scott, I don't think you've communicated a total cost -- I know cost is the third part of your back-to-basics plan. If you formally communicated a total dollar amount, or if you could perhaps just give some color on where you are in that part of the plan?

Yes. Chris, I'll start. This is Scott. We haven't given formal guidance for 2025 on a dollar or a DOE per day unit cost metric. We've talked about our target run rate of sort of the low 30s for DOE. So I think we would sort of leave it at that. I think your -- a couple of pieces of color is I think we're exiting '24 at a better rate than the average of '24. But we still have a lot of work to do to sort of get to our run rate levels, but there's incremental gradual progress that we're targeting. Like I said, this is not a snap your fingers fix. These things are going to just continuously improve until we get to our run rate. So I think you would sort of start at that level and sort of gradually walk it down over time.

This concludes the Hertz Global Holdings third quarter 2024 earnings conference call. Thank you for your participation. You may now disconnect.