W. Roth
Analyst · Janney Capital Markets
Thank you, Jim. While San Jose Water Company's performance lagged, financial results for both SJWTX, Inc. and SJW Land Company showed improvement. SJWTX continues its strong growth in connections revenue and profits. We believe 2013's regulatory headwinds are now mostly behind us. Also, 2014 will be the first year since 2009 that all of SJW Land Company's properties have been fully leased and reflected in the results for the entire year.
Now let's turn our attention, once again, to regulatory affairs. As I mentioned at the outset of this call, we are still awaiting a decision on our 2012 general rate case application. Interim rates have been in effect since January 2013, and we will implement new rates retroactively to this date when a final decision is issued. On February 28, San Jose Water Company filed for reimplementation of the Mandatory Conservation Memorandum Account or MCRAM to track the revenue shortfall associated with the implementation of the expanded conservation measures. The MCRAM also tracks operational administrative costs associated with the implementation of our water conservation plan and effectively functions as a full Water Rate Adjustment Mechanism. The request was approved by the California Public Utilities Commission effective March 31.
As previously reported, San Jose Water Company received approval from the California Public Utilities Commission to invest $62 million in the renovation of our Montevina Water Treatment Plant. On March 17, San Jose Water Company filed the first of what will be several future annual requests for rate base offsets for investments in the plant. The current filing seeks to recover $670,000 of projected cost occurred during -- incurred during 2013. Although the amount of the current filing is relatively small, it will hopefully establish a protocol for timely approval of more substantial future filings. The initial filing is still pending before the Commission.
In Texas, activities are underway to transfer rate-making from Texas Commission on Environmental Quality to the Public Utility Commission of Texas effective September 1, 2014. The PUCT intends to initially transfer most relevant rules, regulations and procedures from the TCEQ and later, undertake formal rule-making to adapt and modify those rules. SJWTX has joined other Texas investor-owned utilities to monitor the transition process and to participate in the development of new PUCT rules.
Following the driest calendar year on record in 2013 and 2 years of below average precipitation in California, Governor Brown declared a drought state of emergency on January 17 and requested all residents to voluntarily reduce usage by 20%. On February 25, the Santa Clara Valley Water District increased their 2014 conservation target from 10% to 20% of 2013 water use. On February 28, the California Public Utilities Commission ordered all water utilities to implement voluntary water conservation measures to comply with the governor's call for conservation. In response, San Jose Water Company put in effect its water conservation plan.
These rules focus mostly on outdoor water use that typically accounts for 50% of an average household's usage. Fines, penalties and water allocations are not being employed at this time. A comprehensive communications campaign is currently underway to inform customers and other stakeholders of the water supply situation. San Jose Water Company is coordinating its communications with the Santa Clara Valley Water District, other retailers and municipalities in the area to ensure consistent messaging and to leverage resources.
We have seen increased customer awareness and interest in how the utilities are responding to the drought. Operationally, we are preparing for peak usage months, anticipating limited supplies. Effective March 1, 2014, Santa Clara Valley Water District reduced treated water deliveries to 80% of the monthly contract allocations through December 31, 2014. Increased groundwater production should allow San Jose Water Company to meet demand.
In summary, the growing regulatory and water supply challenges are requiring more of SJW and its employees. However, I am confident in our ability to meet these challenges and develop viable long-term solutions. SJW continues to make prudent investment in our water system, employee-efficient and sustainable business processes and provide exceptional customer service. Additionally, our regional business model facilitates efficient design, construction, maintenance and operation of the water systems while providing high-quality water service at reasonable rates. On behalf of everyone at SJW, I want to assure you that we remain acutely aware of and focused on our responsibility to provide excellent service to our customers and generate attractive long-term returns for our shareholders.
With that, I will turn the call back to the operator for questions.